On Thu, Apr 1, 2010 at 19:14, Thaths <[email protected]> wrote: > http://www.slate.com/id/2249565/pagenum/all/#p2 > > San Diego Is East of Reno? > The most common navigational mistakes we all make. > By Tom Vanderbilt > > Imagine two cities, one to the north of where you live and one an > equal distance to the south. Should it take longer to drive to the > northern city than to the southern one? Of course not. But evidence > suggests we subtly believe that going north is more time-intensive > than going south. > > In this recent study by Leif Nelson and Joseph Simmons in the Journal > of Marketing Research, a number of subjects were asked to estimate the > travel time for a northbound versus southbound bird. The majority of > respondents believed traveling north from the equator would take > longer than the reverse. >
I wonder if that is still the same in places (like Brazil) where people don't have expressions equating "south" and "north" with quantities. Andre
