On 1 June 2010 12:22, Sruthi Krishnan <srukr...@gmail.com> wrote: > I think in the last thread on paid news too this piece by Sevanti > Ninan was mentioned. Don't remember too well, but it is worth another > dekko -- 'Paid news for dummies'. > > http://www.thehindu.com/mag/2010/03/28/stories/2010032850090300.htm > > An excerpt: > > So what are the honchos in charge saying about all this? “We live in > hard times,” said Vinod Mehta, adding that paid advertorial in Outlook > was called Spotlight, and he played very little role in what went in > there. At a meeting on election-related paid news organised by four > media bodies including the Editors Guild, the wisdom was that the best > you can hope for is disclosure. We will take money for coverage, but > we will indicate that it is paid coverage. We have to do it, said > Rajdeep Sardesai, the current president of the Editors Guild. “We are > listed quarter by quarter. We have to show profits.” “Editors find it > difficult to stand up to proprietors who want to charge for election > coverage,” said Mrinal Pande, former editor of Hindustan. > > “You cannot run a media company without money,” said Pankaj Pachauri > of NDTV. “But there are editors who stand up to media marketers. I > have 150 advertisers. You spread your risk.” > > Bottom line: the age of innocence is over. Learn to live with it. >
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