<quote who="Howard Lowndes">

> Jeff Waugh wrote:
> ><quote who="Howard Lowndes">
> >
> > > Why doesn't someone just put out a decent desktop distro called "Linux
> > > Home"...
> >
> > Because brands make statements and associations that people identify
> > with.  Do you drink STATE VODKA or STOLICHNAYA [1]? Do you drink NSW
> > APPROVED BEER or VB? DENIM TROUSERS or LEVI 501s? Do you use WEB BROWSER
> > or FIREFOX?
> 
> So why do ppl use "Windows"...

Because it's a great brand name that means a whole lot more than OPERATING
SYSTEM. Of course, being a pretty old brand name now, it's accumulated a
whole stack of warts. :-)

> > I don't know about you, but "Ubuntu" is distinctive enough to catch my
> > eye, meaningful enough to take a place in my brain, and has grown to
> > mean so many more things through association with the product and
> > community that it's now unforgettably linked with warmth, quality and
> > friendliness.
> 
> Well, I'm sorry, but it takes me back to my time in East Africa in the
> '60s when everything was "Uhuru this", or "Uhuru that"; uhuru meaning
> freedom, it did nothing for the African independence movements...

That's okay, brands have different associations for everyone. I'm glad we
have been able to spread the idea of Ubuntu beyond its home, and I hope we
live up to it.

- Jeff

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