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THE INNOVATION ENGINE November 08, 2011, 2:28 PM EST
Three Types of People to Fire Immediately
Want a more innovative company? Get rid of these folks. Today
By G. Michael Maddock and Raphael Louis Vitón
“I wanted a happy culture. So I fired all the unhappy people.”
—A very successful CEO (who asked not to be named)
We (your authors) teach our children to work hard and never, ever give up. We 
teach them to be grateful, to be full of wonder, to expect good things to 
happen, and to search for literal and figurative treasure on every beach, in 
every room, and in every person.
But some day, when the treasure hunt is over, we’ll also teach them to fire 
people. Why? After working with the most inventive people in the world for two 
decades, we’ve discovered the value of a certain item in the leadership 
toolbox: the pink slip.
Show of hands: How many of you out there in Innovationland have gotten the 
“what took you so long?” question from your staff when you finally said goodbye 
to a teammate who was seemingly always part of problems instead of solutions?
We imagine a whole bunch of hands. (Yep, ours went up, too.)
These people—and we going to talk about three specific types in a 
minute—passive-aggressively block innovation from happening and will suck the 
energy out of any organization.
When confronted with any of the following three people—and you have found it 
impossible to change their ways, say goodbye.
1. The Victims
“Can you believe what they want us to do now? And of course we have no time to 
do it. I don’t get paid enough for this. The boss is clueless.”
Victims are people who see problems as occasions for persecution rather than 
challenges to overcome. We all play the role of victim occasionally, but for 
some, it has turned into a way of life. These people feel persecuted by humans, 
processes, and inanimate objects with equal ease—they almost seem to enjoy it. 
They are often angry, usually annoyed, and almost always complaining. Just when 
you think everything is humming along perfectly, they find something, anything, 
to complain about. At Halloween parties, they’re Eeyore, the gloomy, 
pessimistic donkey from the Winnie the Pooh stories—regardless of the costume 
they choose.
Victims aren’t looking for opportunities; they are looking for problems. 
Victims can’t innovate.
So if you want an innovative team, you simply can’t include victims. Fire the 
victims. (Note to the HR department: Victims are also the most likely to feel 
the company has maliciously terminated them regardless of cause. They will 
often go looking for someone—anyone—who will agree that you have treated them 
unjustly. Lawyers are often left to play this role. So have your documentation 
in order before you let victims go, because chances are you will hear from 
their attorneys.
2. The Nonbelievers
“Why should we work so hard on this? Even if we come up with a good idea, the 
boss will probably kill it. If she doesn’t, the market will. I’ve seen this a 
hundred times before.”
We love the Henry Ford quote: “If you think you can or think you cannot, you 
are correct.” The difference between the winning team that makes 
industry-changing innovation happen and the losing one that comes up short is a 
lack of willpower. Said differently, the winners really believed they could do 
it, while the losers doubted it was possible.
In our experience, we’ve found the link between believing and succeeding 
incredibly powerful and real. Great leaders understand this. They find and 
promote believers within their organizations. They also understand the 
cancerous effect that nonbelievers have on a team and will cut them out of the 
organization quickly and without regret.
If you are a leader who says your mission is to innovate, but you have a staff 
that houses nonbelievers, you are either a lousy leader or in denial. Which is 
it? You deserve the staff you get. Terminate the nonbelievers.
3. The Know-It-Alls
“You people obviously don’t understand the business we are in. The regulations 
will not allow an idea like this, and our stakeholders won’t embrace it. Don’t 
even get me started on our IT infrastructure’s inability to support it. And 
then there is the problem of ….”
The best innovators are learners, not knowers. The same can be said about 
innovative cultures; they are learning cultures. The leaders who have built 
these cultures, either through intuition or experience, know that in order to 
discover, they must eagerly seek out things they don’t understand and jump 
right into the deep end of the pool. They must fail fearlessly and quickly and 
then learn and share their lessons with the team. When they behave this way, 
they empower others around them to follow suit—and presto, a culture of 
discovery is born and nurtured.
In school, the one who knows the most gets the best grades, goes to the best 
college, and gets the best salary. On the job, the person who can figure things 
out the quickest is often celebrated. And unfortunately, it is often this 
smartest, most-seasoned employee who eventually becomes expert in using his or 
her knowledge to explain why things are impossible rather than possible.
This employee should be challenged, retrained, and compensated for failing 
forward. But if this person’s habits are too deeply ingrained to change, you 
must let him or her go. Otherwise, this individual will unwittingly keep your 
team from seeing opportunity right under your noses. The folks at Blockbuster 
didn’t see Netflix (NFLX)‘s ascendancy. The encyclopedia companies didn’t 
seeGoogle (GOOG) coming. But the problem of expert blindness existed well 
before the Internet.
Two of our favorites from rinkworks.com: “This ‘telephone’ has too many 
shortcomings to be seriously considered as a means of communication. The device 
is inherently of no value to us.” —Western Union internal memo, 1876.
And “The wireless music box has no imaginable commercial value. Who would pay 
for a message sent to nobody in particular?” —David Sarnoff’s associates in 
response to his urgings for investment in the radio in the 1920s.
At one point in his career, Thomas A. Edison had dozens of inventors working 
for him at the same time. He charged each with the task of failing forward and 
sharing the learning from each discovery. All of them needed to believe that 
they were part of something big. You want the same sort of people.
You don’t want the victims, nonbelievers, or know-it-alls. It is up to you to 
make sure they take their anti-innovative outlooks elsewhere.
G. Michael Maddock is chief executive, and Raphael Louis Vitón is president 
of Maddock Douglas, an innovation consultancy that helps clients invent, brand, 
and launch new products, services, and business models. Maddock is author of 
the upcoming book Brand New: Solving the Innovation Paradox—How Great Brands 
Invent and Launch New Products, Services, and Business Models (Wiley, April 
2011).

 
 

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