Hi Ranulph,
If you are looking to gain traffic from your website through search
then I would take particular care over your title tags and meta
descriptions. Especially the directory pages and the actual periodical
product pages, you can usually formulate them so they appear
automatically, but nicely optimised too. This is the formula we use
for the title tags and descriptions on our football chants site - for
the chant (product) page:
Listen to {{ chant.name }} chant, buy {{ team.name }} mp3, download
{{ team.abbrev }} ringtone football song
Download {{ chant.name }} ringtone or {{ team.abbrev }} mp3,
{{ team.name }} chants lyrics. {{ team.nick }} football songs by
supporters chant at {{ chant. team.ground_name }} soccer terraces.
For example your title tags may look like this:
View then buy <periodical name> , <periodical sub category>,
<periodical category> - you should add your own keywords to
intersperse between the cat and product names.
Also remember that the title tag is the one that shows in the Google
results, so as well as being full of your keywords it should entice
the user to click the results in the Google SERPS (Search Engine
Results Pages). See here for how 'Liverpool football chants' appears
for us:
http://www.google.co.uk/search?num=100&hl=en&newwindow=1&client=firefox-a&rls=org.mozilla%3Aen-US%3Aofficial&hs=kcu&q=liverpool+football+chants&btnG=Search&meta=
Adding "listen to..." really worked for us.
Our travel site www.totaltravel.com.au in Aus get's 120,000 visits a
day just through free organic listings just from seo. On page copy
should also match some of the keywords in the tags too. Once you are
up to speed you can then test diferent keywords. You will find you can
manipulate your traffic very easly once mastered.
If you need/ want to read up on this you can start on our web dev site
http://www.withoutborders.biz/ResourceLibrary/resourcelibrary.html
and go from there, there are loads of good sites with info on this
out there. Having so much content to upload is a real oppertunity to
get fairly instant, free traffic (3 months in a reletively
uncompetitive market) from Googles organic listings.
Hope I haven't scared you off, it's fairly straight forward stuff
oncce your head's round it.
Michael
Michael Dennis
Managing Director
07843 696813
www.fanchants.com
Shedloads of recorded football songs and chants.
On 4 Dec 2008, at 22:10, Ranulph Glanville wrote:
>
> I really need to make a web site for myself. Or get one made.
>
> The problem is that I have a large number of publications that need
> to be accommodated, and they need fairly constant updating. There are
> over 300 of them, and they grow by a dozen a year.
>
> This either needs to be done by hand, with terrible repetition, or
> from some database.
>
> But it seems the nice simple web design software I know of won't
> handle input from a database.
>
> I don't think I can cope with sql or whatever! I only expect to build
> one web site: mine. So I'm not keen to invest in acquiring
> specialised skills that I will forget through lack of use!
>
> Has anyone got any ideas?
>
> Thanks,
>
> Ranulph
>
> >
>
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