On 11 Sep 2013, at 8:56, Sam - MacAmbulance wrote:
From a support point of view, the Touch ID (if it works well) is worth
it alone. No more resetting your password every week because you can't
remember it, no more having to choose a new password every
time then forgetting what it is and having to reset
it again.
Reading through the specs of this, yet again, I see people (i.e. Apple)
sitting down and having a really intelligent discussion about what will
actually make a difference in real life until they find something that
really hits the spot. The whole 'innovation' and 'revolution' thing is
an illusion. It's a by-product of caring about what you do without
compromising. Accepting hard limits (e.g. the phone can't hover) is not
the same as compromising.
So, e.g. on photos: another illusion (excuse pun). There are two kinds
of things that we call 'photos'. There are pictures you took because you
wanted a record, and the aspiration here is for ease, convenience and
looking as good as possible. All the development on the iPhone camera
has been within that rubric. Your photo, taken with the device you had
in your pocket pretty much the whole time, from holiday/that sunset/your
friends/children/that tree looks as good as it possibly can - that's the
aim.
'Art' photography, where you are seeking something different (the beauty
of the object that happens to be a tree, for example) requires a
completely different piece of kit.
What rarely gets acknowledged is that juggling the trade-offs in a
device with more than one purpose is an extremely difficult thing to do.
In one way, designing a single-purpose machine is simpler because the
thing itself defines a limited set of priorities. Designing a
multi-function item is harder because there is no easy frame of
reference to make trade-offs.
Eg 'new camera lens, amazing results, but lens much heavier than usual'.
easy. Make a stronger case. Easier than 'new lens technology, suffers a
bit from miniaturisation, CPU becomes sluggish if you use it'. A million
trade-offs beckon…
Steering through all that, Apple go back to 'does it hit the spot?'.
That's the *only* reason they (still) exist.
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