LOS ANGELES (Zap2it.com) - The WB isn't monkeying around with
underperforming freshman drama "Tarzan." With the show's ratings in a slow,
but steady decline, the network has halted production.

Five episodes of "Tarzan" have aired and three more have completed shooting.
The network intends to air those three remaining episodes as scheduled, but
sources close to the show doubt that production will resume, even if the
ratings somehow improve.

Fueled by a summer of hype, promoting star Travis Fimmel as the network's
latest "It" boy, "Tarzan" premiered on Sunday, Oct. 5 to a respectable
audience of 5.5 million viewers. The modern vine-swinger (all mention to
callow lady-love Jane was removed from the show's title before it ever
aired) dropped to 4.07 million viewers in its second airing, 3.77 million in
its third and 3.05 million for the fourth airing.

The addition of "Xena" star Lucy Lawless to the cast failed to increase the
audience and this past Sunday (Nov. 2), "Tarzan" fell to an anemic low of
2.84 million viewers. Even with a reliable lead-in from "Charmed," ratings
for "Tarzan" slid every week.

Despite the successes of "Buffy the Vampire Slayer" and "Smallville," The
WB's strategy of aiming for franchise hits has yielded decidedly
disappointing results in recent years. The network's attempt to spin a
series out of "The Lone Ranger" produced only a poorly received telefilm,
while "Birds of Prey" remained on the roost for only 12 episodes.

The network's high concept "Fearless," from producer Jerry Bruckheimer, was
supposed to launch this fall, but it was pushed to midseason when
Bruckheimer determined that the show wasn't ready. "One Tree Hill," which
aired in its place, has developed into a demographic hit for The WB, which
recently gave the basketball drama a full season pick-up. It's unclear how
the retooling for "Fearless" is going, though production on the revamped
show reportedly has yet to begin..
 



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