The only problem with that, and one which I do not know how large of a problem it is, is if you have always provided a single product, and suddenly divide it into 2 levels, you end up with twice the amount of critics: Those that pay less but expect more, those that pay more and then expect even more.
John T eServices For You > -----Original Message----- > From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On > Behalf Of Rick Robeson > Sent: Tuesday, December 27, 2005 2:54 PM > To: [email protected] > Subject: RE: Re[2]: [sniffer] Last chance to renew at the old price! > > The thought does occur to me of how other companies have dealt with similar > issues. > That issue being how to address a market requiring internal expansion (i.e. > expanded reinvestment) while not alienating an existing satisifed customer > base. Many companies simply split their product line into 'basic' and > 'premium' services. If the need is as great as Michael says, and the new > revisions will result in vastly improved service, than most of their > existing customers should want to move forward. However, giving people the > option to 'stand still' is viable, good marketing, and good strategy. At > this point, you have a certain catch 22. Everyone that pays now (for next > year) is still paying you at the same rate (meaning no expanded funds), but > is now wondering if they're doing the right thing. Almost seems like the > only way to make the current strategy pay off would have been to demand the > increased fees from all clients and not given the grace period for renewing > at the old rate. At least that way, you'd have gotten something in return > for any perceived customer dissatisfaction. > > Consider expanding to a two-tier service option. It really can work well, > especially when in the future you might want to charge even more, but not > alienate 'new' customers who need a lower buy-in. > > > Rick Robeson > getlocalnews.com > [EMAIL PROTECTED] <mailto:[EMAIL PROTECTED]> > > > > -----Original Message----- > From: [EMAIL PROTECTED] > [mailto:[EMAIL PROTECTED] Behalf Of Fox, Thomas > Sent: Tuesday, December 27, 2005 2:40 PM > To: [email protected] > Subject: RE: Re[2]: [sniffer] Last chance to renew at the old price! > > > Your interpretation of "a bit" as being 50+% > is disingenuous at best, and thievery at the > worst. > > > > -----Original Message----- > > From: [EMAIL PROTECTED] > > [mailto:[EMAIL PROTECTED] On Behalf Of Pete McNeil > > Sent: Tuesday, December 27, 2005 5:34 PM > > To: Fox, Thomas > > Subject: Re[2]: [sniffer] Last chance to renew at the old price! > > > > On Tuesday, December 27, 2005, 5:14:13 PM, Thomas wrote: > > > > >> -----Original Message----- > > >> From: [EMAIL PROTECTED] > > >> [mailto:[EMAIL PROTECTED] On Behalf Of Michael Murdoch > > >> > > >> If you don't feel that's the case, then you > > >> are free to decide if you think otherwise. Thanks and take care! > > > > FT> EASY FOX TRANSLATION: > > > > FT> "Like it, or lump it." > > > > Translated another way... > > > > We could keep things as they are, stand still while spam generation > > technology advances rapidly, whither away, and die. > > > > OR > > > > We could charge a bit more, accelerate development and make sure that > > SNF stays out in front and even expands the gap. > > > > I, for one, am not willing to make the first choice, and I doubt that > > it would be in anyone's best interests - except, perhaps, the > > blackhats. > > > > _M > > > > > > > > This E-Mail came from the Message Sniffer mailing list. For > > information and (un)subscription instructions go to > > http://www.sortmonster.com/MessageSniffer/Help/Help.html > > --- > > [This E-mail scanned for viruses by Declude Virus] > > > > > > --- > [This E-mail scanned for viruses by Declude Virus] > > > > This E-Mail came from the Message Sniffer mailing list. For information and > (un)subscription instructions go to > http://www.sortmonster.com/MessageSniffer/Help/Help.html > > > > This E-Mail came from the Message Sniffer mailing list. For information and > (un)subscription instructions go to > http://www.sortmonster.com/MessageSniffer/Help/Help.html This E-Mail came from the Message Sniffer mailing list. For information and (un)subscription instructions go to http://www.sortmonster.com/MessageSniffer/Help/Help.html
