socaltech.com TechNews - Wednesday, August 22, 2012
Edited by Benjamin F. Kuo
ISSN: 1524-6736
http://www.socaltech.com/News
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   --Insights and Opinions: How We Raised Our First $100K
   --MaxLinear Cashes Out Venture Capital Investors
   --Local Corporation Debuts New Digital Marketing Service
   --BlackLine In Expansion, Opens Five New Offices
   --GraphEffect Rolls Out API, New Release
   --Paragon Sees OEM Demand For Drivers
   --Aperio Acquired By German Firm
   --Path.To Opens Job Matching Service In Los Angeles
   --Swagsy Raises $100K
   --Inktank Opens Office In Silicon Valley
   --Anatomy of a Successful Pitch: DogVacay At Vator Splash LA
   --Wittlebee Taps Into FamilyFinds' Mailing List With Offer
   --OCTANe LaunchPad Firms Raise More Than $25M
   --Boingo Wireless Extends Deal With Google Offers

   MARKETPLACE
   --Safire Partners Executive Search
   --Entrepreneurship Is Risky Business – How to Avoid 10 Pitfalls
   --Binary Pulse Technology Marketing. We Create Demand.
   --Ventura Ventures Technology Center (V2TC) - Business Incubator

   RECENT JOB POSTINGS
   --Oracle OBIEE Administrator, Chatsworth, DataDirect Networks
   --Senior Director - Cloud, Content & Media - Americas, Los Angeles,
DataDirect Networks
   --Senior Data Warehouse Engineer, Santa Monica, BeachMint
   --Senior IT Operations Architect/Analyst, La Jolla, Fortis Advisors
   --Product Manager, West Los Angeles, Fetch Recruiting

   RECENT FUNDING

   EVENTS

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Insights and Opinions: How We Raised Our First $100K
----
Think fundraising for your startup is easy? Think you just pitch
investors, and get a check? Think again. Miron Lulic, one of the
co-founders of Swagsy learned all about the difficulties of getting
angels and investors to invest in your firm, and shares his experience
and advice here on our Insights and Opinions section.

I think a lot of would be entrepreneurs have a glorified view of
venture capital fundraising. That you come up with a great idea and
somehow go into a meeting, pitch, and get a check. It may have very
well happened like that at the peak of the dot com boom, but based on
our experience, probably very seldom happens like that now.  (More...)

http://bit.ly/SPyW05

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MaxLinear Cashes Out Venture Capital Investors
----
In an unusual move, Carlsbad-based MaxLinear said today that it has
reached a private deal to repurchase a significant number of its
shares from its venture capital investors. The publicly held firm said
it will repurchase 1.65M shares of its own stock, including 1,152,338
shares of its Class C common stock from Mission Ventures, and 500,000
shares of Class B common stock from US Venture Partners. (More...)
http://bit.ly/RCmLZz

Local Corporation Debuts New Digital Marketing Service
----
Irvine-based Local Corporation has debuted a new digital marketing
software suite aimed at local businesses this morning. The firm said
its new Launch by Local product is aimed at small and medium-sized
businesses, and helps customers with digital marketing. The product
includes web hosting, social media, mobile, content creation, website
creation, SEO, and other services for those businesses. The new tool
will start at $249 per month for SMBs.

BlackLine In Expansion, Opens Five New Offices
----
Los Angeles-based BlackLine Systems, the developer of financial close
software used by companies to automate balance sheet reconciliation
for companies, is in a major expansion, saying today that it has
opened up offices in five cities worldwide. The company said it opened
up offices in Atlanta, Chicago, London, New York City, and Portland,
Oregon, on top of existing offices in Sydney and in Los Angeles. The
firm said the new offices come as a result of international growth for
the company. The firm said it saw revenues grow by 50 percent in 2010
and 2011, and expects a similar growth rate this year. BlackLine is
headed by THerese Tucker.

GraphEffect Rolls Out API, New Release
----
In an outreach to developers, Santa Monica-based GraphEffect, the
developer of social marketing software headed by James Borow, is
announcing today that it is opening up an API to its platform for
developers. (More...)
http://bit.ly/NkrN5l

Paragon Sees OEM Demand For Drivers
----
Irvine-based Paragon Software, the developer of data storage and
mobile applications and software, says that it is seeing
"unprecedented growth in demand" for its file sytsem driver technology
from Android, Linux, and embedded device manufacturers. According to
the firm, it has seen a significant number of OEms using its drivers
to support exFAT, NTFS, and HFS+ file systems as a part of a move by
manufacturers to support SDXC and Windows/Mac USB drives as part of
their devices. Paragon did not say what the wins translate to
financially, but said it now supplies its drivers to such
manufacturers as  Acer, ASUS, Buffalo, Cisco Systems, Hitachi Ltd.,
NETGEAR, Logitech, LG Electronics, Western Digital, EMC/Iomega,
Seagate, and Lenovo.

Aperio Acquired By German Firm
----
Vista-based Aperio, the developer of digital pathology equipment, is
being acquired by German company Leica Biosystems, the companies said
Tuesday. Financial details of the buy were not announced by the
companies. The two said the move will help the companies to grow and
expand into the global Life Science and Healthcare market. Aperio is
venture backed by HLM Venture Partners, Galen Partners, Advanced
Technology Ventures, Acadia Woods Partners and BlackRock Alternative
Advisors.

Path.To Opens Job Matching Service In Los Angeles
----
Path.To, which operates a service to match up companies with software
engineers, interactive designers, and other IT professionals by
matching personalities, skills, and social graph, said Tuesday that it
has expanded support into the Los Angeles area. The firm--which
pitches itself as the "eHarmony for Jobs"--pointed to the rise of
technology venture capital in Los Angeles for the expansion into the
market. The company uses its own proprietary algorithms to match
employers with prospective employees. The Florida company already
offers its services in San Francisco, New York, Chicago and Boston,
and also just opened up access in Denver and Boulder.

Swagsy Raises $100K
----
Swagsy, an online, celebrity-focused service which it tying together
celebrities and e-commerce, has raised $100,000, in a convertible
note, angel funding round. Name of the investor was not disclosed. The
Los Angeles startup was founded by Jamie Freed, Miron Lulic, and Grant
Cohen. Swagsy is looking to create a service which allows fans of
celebrities to follow their favorite celebrities, and receive special
offers on products endorsed by those celebrities. The company said in
a blog post that the angel funding round came after a long process of
trying to raise $1M from venture investors, and where in finally
decided to just go back to building the business instead of chasing
investors.
http://www.socaltech.com/intelligence/index.php?action=showdeal&id=44869

Inktank Opens Office In Silicon Valley
----
Los Angeles-based Inktank, the company which is providing enterprise
level support for the open source, Ceph distributed storage system,
announced yesterday that it has opened up a new office in Sunnyvale,
as it continues to hire and expand. Ceph said the new branch office
will work with the company's Los Angeles headquarters to help develop
and support the Ceph storage software. Ceph is an open source,
distributed storage system which is integrated with the Linux kernel.
The firm said the new office comes as it looks to tap into the talent
base in the Bay Area. The company also says it is hiring in the Los
Angeles area. Ceph is a spinout of Dreamhost.

Anatomy of a Successful Pitch: DogVacay At Vator Splash LA
----
Are you a startup wondering what makes a successful pitch to
investors? If you're interested in figuring that out what kind of
pitch attracts investors, you might want to view the video of the
winning pitch from the recent Vator Splash LA event, from Los
Angeles-based DogVacay. Vator just posted the successful pitch video
from Aaron Hirschhorn, co-founder of DogVacay, at the event. DogVacay
scored the top position out of over 100 companies who competed in May
at Vator Splash LA. DogVacay is venture backed by Andreessen Horowitz,
Science Inc.,  First Round Capital, Ben Ling, Brian Lee, Ted
Rheingold, Tom McInerney, Dennis Phelps, Thomas Ryan, Quest Venture
Partners and Baroda Ventures.
http://www.vator.tv/news/2012-08-20-video-splash-la-winner-dogvacay-presents

Wittlebee Taps Into FamilyFinds' Mailing List With Offer
----
Los Angeles-based WittleBee, the subscription, children's clothing
site backed by Science Inc., Rincon Ventures, SoftTech VC, Google
Ventures, Matt Coffin, CrossLink, and Morado Ventures, looks to be
ramping its marketing efforts, and has tapped into the mailing list of
FamilyFinds in a promotional offer sent out Tuesday. FamilyFinds--also
backed by Matt Coffin--sent out a 50 percent-off offer for the first,
monthly delivery on Wittlebee's clothing to its mailing list this
morning. The subscription clothing service offers up a selection of
kids' clothing to parents, all fit to a child's age and size, with new
clothing delivered every month. The startup is one of a number of
subscription-based ecommerce businesses out of Science Inc. WittleBee
is headed by Sean Percival.

OCTANe LaunchPad Firms Raise More Than $25M
----
OCTANe, the Orange County-based organization helping to bolster the
high tech industry and entrepreneurs, reported Tuesday morning that in
the first half of 2012, companies participating in its startup
accelerator have raised a total of $26.8M in funding. The
organization's LaunchPAD programs help early stage technology
companies with mentoring and othe resources, as well as access to
investment capital. According to OCTANe, investments in firms included
7.75M for OncoSec Medical, $2M for MelRoK, $1.27M for Cirro, $1M for
Pivotshare, as well as investments in Stroma Medical ($840K),
BioPhotas ($650K), Harbor MedTech ($610K), and others. The group said
the investment amounts were an increase of 30 percent over the same
period last year.

Boingo Wireless Extends Deal With Google Offers
----
Wi-fi network provider Boingo has extended a sponsorship deal it has
with Google Offers, the daily deals business of Google, to an
additional 24 locations across the country. According to Los
Angeles-based Boingo, the deal now includes a total of more than 250
locations which will be available for free thanks to Google. Financial
details of the deal were not announced. Boingo said the deal calls for
Google Offers to sponsor free and discounted Wi-Fi at eight malls and
16 airports, including locations in Chicago, Houston, Los Angeles, New
York, Washington, D.C., and Seattle.

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------------------------------------------------------------------------
RECENT JOB POSTINGS
More jobs at http://www.socaltech.com/Jobs
Members post jobs for free

Manager, Sales Operations, Sunnyvale, DataDirect Networks
http://www.socaltech.com/showjob.php?id=5406

Oracle OBIEE Administrator, Chatsworth, DataDirect Networks
http://www.socaltech.com/showjob.php?id=5405

Senior Director - Cloud, Content & Media - Americas, Los Angeles,
DataDirect Networks
http://www.socaltech.com/showjob.php?id=5404

Senior Data Warehouse Engineer, Santa Monica, BeachMint
http://www.socaltech.com/showjob.php?id=5394

Senior IT Operations Architect/Analyst, La Jolla, Fortis Advisors
http://www.socaltech.com/showjob.php?id=5391

Product Manager, West Los Angeles, Fetch Recruiting
http://www.socaltech.com/showjob.php?id=5378



------------------------------------------------------------------------
RECENT FUNDING SUMMARY

08/21/12 Bioniz                                   $0.5M
http://www.socaltech.com/intelligence/?action=showdeal&id=44866

08/21/12 BioPhotas                                $0.7M
http://www.socaltech.com/intelligence/?action=showdeal&id=44863

08/21/12 MelRok                                   $2.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=44864

08/21/12 Stroma Medical Corp.                     $0.8M
http://www.socaltech.com/intelligence/?action=showdeal&id=44862

08/21/12 Swagsy                                   $0.1M
http://www.socaltech.com/intelligence/?action=showdeal&id=44869

08/21/12 Ultrawave Labs, Inc.                     $0.5M
http://www.socaltech.com/intelligence/?action=showdeal&id=44871

08/17/12 Modern Meadow                            $0.4M
http://www.socaltech.com/intelligence/?action=showdeal&id=44741

08/16/12 Little Black Bag                         $8.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=44739

08/15/12 PageWoo                                  $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=44732

08/15/12 EcoMom                                   $4.7M
http://www.socaltech.com/intelligence/?action=showdeal&id=44736

08/14/12 Educreations                             $2.2M
http://www.socaltech.com/intelligence/?action=showdeal&id=44730

08/13/12 Elcelyx Therapeutics, Inc.               $4.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=44691

08/08/12 Pivotshare                               $1.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=44587

08/07/12 AwesomenessTV                            $3.5M
http://www.socaltech.com/intelligence/?action=showdeal&id=44506

08/02/12 Genomatica                               $41.5M
http://www.socaltech.com/intelligence/?action=showdeal&id=44463

07/31/12 InstaCanvas                              $1.7M
http://www.socaltech.com/intelligence/?action=showdeal&id=44391

07/26/12 Pop-up Pantry                            $1.7M
http://www.socaltech.com/intelligence/?action=showdeal&id=44307

07/26/12 Apptopia.com                             $1.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=44305

07/26/12 Just Fabulous                            $76.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=44308

07/25/12 NantPharma                               $125.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=44240

07/25/12 CoDa Therapeutics                        $20.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=44241



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Upcoming Events This Month http://www.socaltech.com/Calendar
socaltech.com Calendar of Southern California High Tech Events

Submit your events at least two weeks in advance to:
http://www.socaltech.com/submitevent.html

August 22, Santa Monica -- LA Mobile Arts Festival. The LA Mobile Arts
Festival is a week long display of art originated through the lens of an
iPhone and celebrating what become known as iPhoneography.  Much more than
citizen photography, iPhoneography is true and real art. See
http://www.socaltech.com/calendar/eventid/22703

August 22, Los Angeles -- Los Angeles MongoDB User Group. In honor of the
upcoming release of MongoDB 2.2 we'll be hosting a MongoDB Drinkup (Think
Meetup at a bar) at the Pink Taco! This is a great chance to meet other
mongoDB users and bring along new friends to the user group. See
http://www.socaltech.com/calendar/eventid/22684

August 22, Costa Mesa -- AWT Networking Event at Working Wardrobe.
Association for Women in Technology. See
http://www.socaltech.com/calendar/eventid/22685

August 22, Santa Monica -- SM New Tech Meetup. 10 min presentation by
Winston J. Perez on Concept Modeling for technology entrepreneurs. 5
amazing new tech companies will present. See
http://www.socaltech.com/calendar/eventid/22648

August 23, El Segundo -- Social Media 101. It's time to learn how social
media can help you get to the next level personally and professionally.
Learn about the basic apps such as Twitter, Facebook, and Linkedin while
also learning how Google Reader, Quora, and IFTTT can help you be more
productive and find more clients! Experience a new co-working space in El
Segundo as we will be hosted by the Action Factory. Email
[email protected]. See
http://www.socaltech.com/calendar/eventid/22711

August 23, Santa Monica -- LA Mobile Arts Festival. The LA Mobile Arts
Festival is a week long display of art originated through the lens of an
iPhone and celebrating what become known as iPhoneography.  Much more than
citizen photography, iPhoneography is true and real art. See
http://www.socaltech.com/calendar/eventid/22704

August 23, Santa Monica -- Startup Business Development. Coloft Academy.
Are you a Founder and want to learn more about growing your venture via
partnerships and alliances? Or are you interested in a job in Business
Development at a Tech or Internet company? We will kick off this session
distilling what Business Development actually means at an early stage
company, and then we will discuss what it entails as the company grows.
We’ll also  discuss types of partnerships, as well as provide a framework
for evaluating them.Later we’ll outline characteristics of a great
Business Developer – who you should hire or the skills you need to get
hired. See http://www.socaltech.com/calendar/eventid/22667

August 23, Santa Monica -- TEDxSantaMonica Salon Event. Join
TEDxSantaMonica for a salon-style event as we explore how local Santa
Monica people are transforming the community and inspiring others. See
http://www.socaltech.com/calendar/eventid/22645

August 23, Santa Monica -- Startup Business Development. Coloft Academy.
Are you a Founder and want to learn more about growing your venture via
partnerships and alliances? Or are you interested in a job in Business
Development at a Tech or Internet company? We will kick off this session
distilling what Business Development actually means at an early stage
company, and then we will discuss what it entails as the company grows.
We’ll also  discuss types of partnerships, as well as provide a framework
for evaluating them. See http://www.socaltech.com/calendar/eventid/22670

August 24, Santa Monica -- LA Mobile Arts Festival. The LA Mobile Arts
Festival is a week long display of art originated through the lens of an
iPhone and celebrating what become known as iPhoneography.  Much more than
citizen photography, iPhoneography is true and real art. See
http://www.socaltech.com/calendar/eventid/22705

August 24, Hollywood -- Tech4Obama. This August, io/LA is teaming up with
Tech4Obama  to showcase "Politics Goes Social."  Hill Harper, Sharon
Lawrence, Amy Smart and Carter Oosterhouse with SoCal CoChairs will be
holding a panel discussion on "Politics Goes Social.NEW . See
http://www.socaltech.com/calendar/eventid/22723

August 25, Santa Monica -- LA Mobile Arts Festival. The LA Mobile Arts
Festival is a week long display of art originated through the lens of an
iPhone and celebrating what become known as iPhoneography.  Much more than
citizen photography, iPhoneography is true and real art. See
http://www.socaltech.com/calendar/eventid/22706

August 28, Los Angeles -- Social Media 201. Join us for an immersive
journey into advanced social media and how it can help you personally and
professionally. We teach you how to use advanced platforms such as IFTTT,
Quora, Paper.li and others to thrive personally and professionally. Email
[email protected]. See
http://www.socaltech.com/calendar/eventid/22712

August 28, Santa Monica -- Hey Los Angeles, get ready for your upcoming
Tech Cocktail Mixer & Startup Showcase. Tech Cocktail Mixer & Startup
Showcase Events - they’re our specialty.  The premise is simple; we Mix
together your region’s hottest tech startups with a couple hundred
passionate technophiles- and serve over cocktails.   The result is
delicious blend of entrepreneurs, investors, employers, job seekers, and
those simply looking for a fun environment to mingle with fellow local
tech enthusiasts. . See http://www.socaltech.com/calendar/eventid/22683

August 28, Santa Monica -- Nailing The Pitch. Coloft Academy. Creating a
solid pitch is one of the most important tasks a new startup must
accomplish. Making the most out of each investor meeting is what this
class is all about. During the class we’ll take a look at unique
techniques, tactics and secrets that will help you construct a powerful
pitch. We’ll also look at the most common mistakes entrepreneurs make
while pitching investors.  Instructor: Tyler Crowley. See
http://www.socaltech.com/calendar/eventid/22671

August 29, San Gabriel -- Lunch & Learn: Venture Capital & Investments.
Asian Business Association. When companies want to grow revenue streams
with new clients and customers, what are the options? How can businesses
secure the funds and how should they spend the money? This program will
focus on the various sources of fundings such as venture capital and
different types of investments. Preeminent experts will share the dais
with an experienced entrepreneur and discuss the do's and don'ts of
securing additional capital. 2 lucky companies will be chosen to deliver
2-minute pitchs for critical evaluation. See
http://www.socaltech.com/calendar/eventid/22689

August 29, Santa Monica -- Crowd Funding Tips & Tricks. Coloft Academy.
Learn everything there is to know about crowdfunding for your business,
from co-Founder and CEO of crowdfunder Chance Barnett. This class is for
any entrepreneur, or future entrepreneur, who is interested in using
crowdfunding as a real alternative for early stage funding. In this class
you’ll learn: How crowdfunding for businesses makes INVESTMENT via
crowdfunding possible; What's required to go live with a crowdfunding
investment raise; How to use your personal network and community to
complete a successful crowdfunding campaign.  Instructor: Chance Barnett.
See http://www.socaltech.com/calendar/eventid/22672

August 30, San Diego -- The Military SIG Presents: Unmanned Vehicles.
CommNexus. See http://www.socaltech.com/calendar/eventid/22681

August 30, Venice -- TechCrawl. It’s like a bar crawl, but with
startup/Accelerator/Incubator offices instead of bars. Each venue will
host a group of developers, designers, entrepreneurs and other startups in
their office for 45 minutes or so then feel free to move on to the next
stop. See http://www.socaltech.com/calendar/eventid/22696

August 30, Newport Beach -- 17th Annual Southern California Investor
Conference. Merriman Capital.  40 of Southern California's leading
companies will present an update on their respective company and provide
business insights to the investment community. See
http://www.socaltech.com/calendar/eventid/22709

August 31, San Diego -- Bootstrappers Breakfast - San Diego. Join Other
Entrepreneurs Who Eat Problems For Breakfast.  * Compare Notes * Exchange
Ideas * Learn from Others Mistakes * Brainstorm with Peers. See
http://www.socaltech.com/calendar/eventid/22682

September 5, Los Angeles -- Is Your Pitch in the Strike Zone?
Entrepreneurs, does your pitch measure up? New this year, the pitch
competition for entrepreneurs with innovative clean tech applications will
be held on the evening of September 5th at the 3rd Annual PortTechEXPO.
Angel and venture investors, business advisors and coaches, attorneys,
accountants, and port representatives will be in attendance. See
http://www.socaltech.com/calendar/eventid/22649

September 6, Santa Monica -- LA CEOs, an education and support group for
CEOs presents: Monica Dodi, Managing Director of The Women’s Venture
Capital Fund with Perspectives of a Venture Capitalist and How They
Evaluate Potential Investments and The Benefits of Gender Diversity. This
free event is for CEOs only, with at least a million dollars in sales or
funding.  Service providers will be asked to leave. See
http://www.socaltech.com/calendar/eventid/22713

September 6, Santa Monica -- Intro to Search Engine Optimization. Coloft
Academy. What is Search Engine Optimization? This class is designed to
teach you how to drive more traffic to your web site and increase sales,
by using tools suited for anyone!. We’ll cover getting on the first page
of search engines (results not guaranteed), getting more web traffic
without spending money on advertising, and strategies for onsite and
offsite website optimization techniques.. See
http://www.socaltech.com/calendar/eventid/22673

September 11, Costa Mesa -- 2012 PMI-OC Project Management Conference. The
Orange County Chapter of the Project Management Institute will hold a
Project Management Conference Sept. 11, 2012.  The event will feature
education and leadership sessions, as well as speaker Troy Hazard, recent
global president, Entrepreneurs’ Organization.  Also included will be the
proclamation of Project Management Day by Orange County mayors, state
assemblymen, and other dignitaries, and a 9/11 remembrance ceremony.. See
http://www.socaltech.com/calendar/eventid/22715

September 11, Santa Monica -- State of the Market. LAVA Distinguished
Speaker Series
An Evening with Paul Kwan - "State of the Market". Paul Kwan, Managing
Director, Head of Internet & Software Banking, Morgan Stanley. Paul is
responsible for Morgan Stanley's Internet and Software Banking practice
and has been focused on the software and Internet industry for over
sixteen yearsNEW . See http://www.socaltech.com/calendar/eventid/22724

September 12, Santa Monica -- Startup Accounting - Essentials every founder
should know. Coloft Academy. In this class we will cover the necessary
tools and measures startups must take to manage their finances. Taught by
startup finance veteran David Ehrenberg, we will be covering the
following: Accounting prior and post funding; Taxes; Accounting systems
and software; and more. See
http://www.socaltech.com/calendar/eventid/22674

September 12, Los Angeles -- Silicon Beach @ USC. SoCal has had a long
history of tech innovation and Los Angeles is undeniably the creative
capital.  USC, with a strong entrepreneurial tradition and home to the
leading school for cinematic arts, is pushing the Silicon Beach movement
forward with an upcoming forum . At Silicon Beach @ USC, the Marshall
School of Business Institute for Communication Technology Management, the
Lloyd Greif Center for Entrepreneurial Studies and the USC School of
Cinematic Arts' Entertainment Technology Center will host a series of
panels to educate startups on trends in entertainment distribution,
discuss the convergence of entertainment and technology and will seek to
advance technology startups, as well as foster connections with venture
capital and angel investment communities. See
http://www.socaltech.com/calendar/eventid/22716

September 13, Los Angeles -- Silicon Beach @ USC. SoCal has had a long
history of tech innovation and Los Angeles is undeniably the creative
capital.  USC, with a strong entrepreneurial tradition and home to the
leading school for cinematic arts, is pushing the Silicon Beach movement
forward with an upcoming forum . At Silicon Beach @ USC, the Marshall
School of Business Institute for Communication Technology Management, the
Lloyd Greif Center for Entrepreneurial Studies and the USC School of
Cinematic Arts' Entertainment Technology Center will host a series of
panels to educate startups on trends in entertainment distribution,
discuss the convergence of entertainment and technology and will seek to
advance technology startups, as well as foster connections with venture
capital and angel investment communities. See
http://www.socaltech.com/calendar/eventid/22717

September 15, Santa Monica -- User Experience (UX) for Lean Startups. LuxR
and Cross Campus. Please join LUXr and Cross Campus for a 1-day workshop
on User Experience for Lean Startups.  User Experience is one of the most
challenging and least understood aspects of creating a product...and yet
it will make or break your product. Join Lane Halley to learn Lean Startup
methods that help you make the right product, and make your product
rightNEW . See http://www.socaltech.com/calendar/eventid/22725

September 19, Santa Monica -- StartEngine - Summer 2012 Demo Day.
StartEngine Summer 2012 Demo Day event on Wednesday, September 19 at
CrossCampus in Santa Monica. This latest batch is comprised of 14 startups
who have been immersed in the StartEngine program since the session began
on July 2nd.  This innovative group includes an interactive health and
fitness assessment app, a task oriented email secretary, a cross-platform
multiplayer games, and an enterprise dashboard made social.NEW . See
http://www.socaltech.com/calendar/eventid/22722

September 20, Santa Monica -- Co-Founders Wanted of Santa Monica -
presented by CoFoundersLab. Looking for a co-founder? CoFoundersLab
focuses on more effectively facilitating co-founder matchmaking and
they're coming to Santa Monica! The CoFoundersLab matchmaking process
works by combining two services: a free, online matching platform at
CoFoundersLab.com and in-person Meetups.NEW . See
http://www.socaltech.com/calendar/eventid/22726

September 21, Los Angeles -- Lean Startup Machine. Lean Startup Machine is
a three-day workshop where attendees use Customer Development and Lean
Startup principles to validate an idea for a new product or service. See
http://www.socaltech.com/calendar/eventid/22679



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Venture capital for innovators.

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Helping entrepreneurs succeed.

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Business. Technology. Law. Vision.

Safire Partners (http://www.safirepartners.com).
Los Angeles-based executive search for emerging growth companies

Binary Pulse Technology Marketing (http://www.binarypulse.com).
We Create Demand for California's Technology Companies.

Deloitte LLP (http://www.deloitte.com/us/technology).

TriNet (http://www.socaltech.com/trinet)
The HR outsourcing partner for emerging tech companies.

Fetch Recruiting, Inc. (www.fetchrecruiting.com)
Technical Recruiting for LA based Startups and High-Growth Companies

Email [email protected] for more information about sponsoring this
newsletter.
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