socaltech.com TechNews - Wednesday, November 28, 2012
Edited by Benjamin F. Kuo
ISSN: 1524-6736
http://www.socaltech.com/News
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   --Insights and Opinions: What's In It For Me?
   --How DinnerDate.com Takes Online Dating Offline, with Andrew Connell
   --SpaceX's Elon Musk Plans To Invade Mars
   --Regulus Therapeutics Names VP
   --CallFire Powers Obama Nevada Election Monitoring
   --JibJab Debuts Gangnam Style Christmas Card
   --AnyMeeting Hits 250,000 Users, Adds Funding
   --Nomadix, HP Settle Patent Suit
   --Elon Musk's SolarCity Sets IPO Pricing Range

   MARKETPLACE
   --Binary Pulse Technology Marketing. We Create Demand.
   --Fetch Recruiting, Inc.
   --Ventura Ventures Technology Center (V2TC) - Business Incubator

   RECENT JOB POSTINGS
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   --Lead / Sr. Interaction Designer, Burbank, M-GO
   --Head of Live Operations, Burbank, M-GO
   --Media Technician, Burbank, M-GO
   --Senior Software Engineer, Ruby on Rails + Hadoop + MongDB + Bash,
Burbank, M-GO
   --Senior Software Engineer, Java + Spring + BigData + Web Services,
Burbank, M-GO

   RECENT FUNDING

   EVENTS

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Insights and Opinions: What's In It For Me?
----
 This morning in our Insights and Opinions section, we're featuring
another article from Dave Berkus, an early stage investor here who has
been sharing his advice via both his blog, Berkonomics.com, as well as
through a new book, BASIC BERKONOMICS. Today, Dave talks about how to
think like your employees, shareholders, customers, and others:

If you want to best describe the motivation behind the action, think
"What's in it for me"? Your employees, your shareholders, your
customers, and your suppliers are all driven by this question. So why
not put yourself in their shoes and develop your action plan and goals
to help each of them to achieve theirs?

Employees want to be challenged, appreciated, and rewarded for good
work. So create a plan for each that will accomplish these goals upon
successful achievement of their tasks over time. Be bold enough to ask
each during their periodic reviews to tell you what they want to
achieve. Be a (Continued...)
http://www.socaltech.com/articles/what-s-in-it-for-me-/a-00216.html

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How DinnerDate.com Takes Online Dating Offline, with Andrew Connell
----
 Andrew Connell is the CEO of DinnerDate.com, a startup which has been
in beta in San Diego for the last few months, and is just now
expanding out to new markets. The startup--created by Robert Earl
(Founder and CEO of Planet Hollywood), Grant Hosford (formerly of
eHarmony), and Connell (formerly of Nokia)--is using the Internet to
arrange group dates at local restaurants, to connect people in person
and offline. We spoke with Andrew about the startup and what it's all
about.

What's DinnerDate.com?

Andrew Connell: DinnerDate.com is small group dating. Typically, we
put together a table of  (More...)

http://bit.ly/V2rxem

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SpaceX's Elon Musk Plans To Invade Mars
----
Forget just delivering astronauts to space: Elon Musk, the founder of
SpaceX, has much  bigger plans than just mere transport to space: he
wants to build a colony on Mars. Musk said over the past few days that
he'd like to transport 80,000 people a year to the Red Planet. Musk
first made his Mars colony idea public in London earlier this month,
and has been providing more details via Twitter in the last few days.
http://www.space.com/18596-mars-colony-spacex-elon-musk.html
https://twitter.com/elonmusk/status/273483420468932608

Regulus Therapeutics Names VP
----
La Jolla-based Regulus Therapeutics', which is developing microRNA
therapeutics in the oncology, fibrosis, hepatitis C and metabolic
diseases areas, said yesterday that it has named Victor Knopov as its
Vice President, Pharmaceutical Development. Knopov previously was at
Nitto Denk Technical Corporation. He also served at Diversified
Bio-Medics, EnGene, Marina Biotech, and Inex Pharmaceuticals.

CallFire Powers Obama Nevada Election Monitoring
----
Santa Monica-based CallFire reports today that its services were used
in the recent election day, by Obama for America In Nevada. CallFire
said its cloud telephony services were used to develop interactive
voice response applications to let volunteers at polls provide regular
updates on election day activities. The application is just one of the
many election-related applications CallFire has powered over the last
few months. CallFire provides voice APIs, text messaging, and other
cloud telephony features to developers and users.

JibJab Debuts Gangnam Style Christmas Card
----
JibJab, the online humor and greeting card service run by Evan and
Gregg Spiridellis, has scored a major coup, releasing a new card out
of its "Starring You" line of personalized video greeting cards based
on Gangnam Style. The new Gangnam Style Video Card features a user's
head inserted directly into the original, viral Gangnam Style video,
which can be sent to your friends and family (for free, in the case of
this video). JibJab's "Starring You" cards were just tapped earlier
this month by Amazon.com for video-based gift cards. JibJab hasn't
detailed any of the business terms of efforts behind the new card.
Gangnam Style is the Korean pop video from artist PSY, which has
become a viral phenomenon both on and off the Internet.
http://www.jibjab.com/holidays/christmas/gangnam_style

AnyMeeting Hits 250,000 Users, Adds Funding
----
Web conferencing serivce AnyMeeting said today that it has reached
over 250,000 registered users for its service, which is aimed at small
businesses, and also added additional funding. The firm, which is
based in Huntington Beach, said that it has added addtional funding
from the Sand Hill Angels and Keiretsu Forum, in addition to support
from current Southern California investors. Size of that new funding
round was not announced by the company. AnyMeeting offers up an
online, web meeting service, available both as a free, ad-supported
version as well as other, premium options. The company is headed by
Costin Tuculescu.
http://www.socaltech.com/intelligence/index.php?action=showdeal&id=46434

Nomadix, HP Settle Patent Suit
----
Agoura Hills-based Nomadix said today that it has settled a patent
infringement case it had filed against HP, covering the Nomadix patent
portfolio. Financial terms of the settlement were not disclosed.
According to Nomadix, the settlement includes a license to HP for key
portions of its patent portfolio. Nomadix, which develops Internet
gateway products, is now owned by DOCOMO interTouch. Nomadix had filed
its original patent suit against HP in 2009, and had also named
Wayport, Inc., iBAHN Corporation, Guest-Tek Interactive Entertainment
Ltd., Guest-Tek Interactive Entertainment, Inc., LodgeNet Interactive
Corporation, LodgeNet StayOnline, Inc., On Command Corporation, Aruba
Networks, Inc., Superclick, Inc. and Superclick Networks, Inc. in that
lawsuit.

Elon Musk's SolarCity Sets IPO Pricing Range
----
Southern California entrepreneur Elon Musk has huge success this year,
in (literally) getting commercial spaceflight firm SpaceX--based in
Hawthorne--off the ground and into space, with a hugely successful set
of flights to the International Space Station (ISS). (More...)

Fresh Dish Launches Dinner Delivery Service, Backed by Science
----
Don't know what to make for dinner? The latest startup out of Santa
Monica-based technology incubator Science, Inc. (More...)
http://www.socaltech.com/intelligence/index.php?action=showdeal&id=46902

The Gores Group Buys UK Firm
----
Los Angeles-based private equity firm The Gores Group said yesterday
that it has acquired DMN Ltd., a mobile communications network
engineering support and staffing provider, based in Swindon, UK.
Financial terms of the buy were not announced. The acquisition came
via Gores' Small Capitalization Partners fund. Gores said that DMN
provides engineering and project management services to the mobile
communications industry in the UK.

Local Corporation Gets Patent
----
Irvine-based Local Corporation, the operator of online local
advertising websites, said today that it has been granted a patent
from the U.S. Patent and Trademark office. The firm said the new
patent, number 8,306,208, covers pay-per-call technology. The firm
said its patent covers Enahnced Directory Assistance inquiries from
mobile devices. According to the USPTO, the patent was granted on
November 6th, and names William A. Montemer as inventor; the patent
was originally filed way back in August of 2009, and was a
continuation of a patent application originally filed in May of 2003.
Local Corporation was represented by Nixon Peabody LLP in the filing.

Quest Software Updates Email Analytics Software
----
Aliso Viejo-based Quest Software, the enterprise software developer
which is now owned by Dell, said it has upgraded its email analytics
software, MessageStats. The firm said the upgraded software includes
such features as an HTML5 front end, ability to detect, analyze, and
investigate inappropriate use of corporate email, and more. Quest was
acquired by Dell in a $2.4 billion acquisition in September.

ZEFR Hits 1 Billion Monthly Views
----
Venice-based ZEFR, the online content provider headed by Zach James
and Richard Raddon, has reached 1 billion monthly views of its
content, the firm revealed Monday, as part of an invite to supporters
to celebrate the milestone. The company--formerly known as
MovieClips--offers up content from partners such as Universal, Warner
Bros., Paramount, MGM, Miramax, Columbia, and others, for online
distribution. The company also is providing technology to distribute
content in the areas of sports, music, and television. ZEFR's content
is primarily distributed through YouTube. The company is venture
backed by U.S. Venture Partners,MK Capital, Shasta Ventures, SoftTech
VC, First Round Capital, Richmond Park Partners, among others.

Eucalyptus Debuts New GUI, Features
----
Santa Barbara-based Eucalytus, the cloud management software developer
headed by Marten Mickos, released a new version of its software
Monday, saying that it has added a number of new features including a
new graphical user interface. Eucalpytus said its new 3.2 software
adds simplified cloud administration, reporting, better features for
managing storage, and more. Among the most prominent updates was the
addition of software which allows raw block devices and "just a bunch
of disk" (JBOD) storage to support AWS Elastic BLock Store (EBS) APIs
and features, as well as expanded storage-area-network support for EMC
VNX Series SANs.

Tealium Taps Startup Vet Lunsford As New CEO
----
San Diego-based software developer Tealium, which develops software
used to manage Internet "tags" for web developers, said today that it
has named Jeff Lunsford as its new CEO. Lunsford, who was already on
the company's board, was previously President, CEO, and Chairman of
Limelight Networks. He also served as CEO of WebSideStory, in addition
to other experience. The addition brings some significant experience
to Tealium's executive team; Lunsford took Limelight Networks public
in an IPO, and also was CEO of WebSideStory at its IPO in 2004.
Tealium's software is used by enterprises to manage digital marketing
tags on web pages; the firm's founders were all previously at
WebSideStory, and the company recently raised funding from Battery
Ventures.

YouMail Swizzles Android App
----
Irvine-based YouMail, the developer of enhanced voicemail applications
and services, has updated its Android application, adding new features
such as in-app messaging, a new UI, and more. The application
developer--which is headed by Alex Quilici--offers up an enhanced
voicemail service which replaces a user's existing voicemail,
providing caller ID, call blocking, voice transcription,
voicemail-to-email, and other features. Among the most notable updates
is the in-app messaging, which allows users of the app to trade
voicemails with other Youmail users; that feature competes with other,
mobile phone "walkie-talkie" apps like Voxer and HeyTell. The upgraded
app is now available on the Google Play store.

The Story Behind Machinima's Rise To The Top
----
What's the secret behind Machinima's rise to the top among YouTube's
top channels with MachinimaPrime? Young, male, viewers, according to a
report from the New York Times. In a profile, the Times talks with
Machinima CEO Allen DeBevoise, about how the company is leveraging the
popularity of things like the recently released "Forward Unto Dawn"
video--linked to the Microsoft Halo 4 release--to drive interest in
its content.

ReachLocal Expands In Brazil
----
Woodland Hills-based ReachLocal is continuing its international
expansion, saying today that it has opened up its first, South
American office, in Sao Paulo, Brazil. The firm said the new office
expands the company into its eleventh country. ReachLocal provides
help to local and small businesses to advertise their companies
online. The firm said it targeted Brazil as its first country in South
America, due to the rapid growth rate in that country; the firm said
online advertising spend in Brazil was $804M in 2011. ReachLocal has
tapped Jose Coscelli as CEO of its Brazilian operations; Coscelli was
previously COO of cloud computing firm Globalweb Brazil.

Greycroft Partners Raises $175M For Third Venture Fund
----
One of the more active venture capital firms in Los Angeles, Greycroft
Partners, said today that it has closed a $175M, third fund, Greycroft
III. (More...)

Black Friday Spending Up In 2012, Hits $1.042 Billion
----
According to numbers released over the weekend by Internet traffic and
e-commerce measurement service comScore, online Black Friday sales
surged 26 percent from last year, and totaled $1.042 billion. The
company said that U.S. retail, e-commerce spending on Friday was the
heaviest, online spending day to date in 2012. The firm tallied sales
of $633M on Thanksgiving. The big Black Friday sales bring total
online sales to $13.7 billion for the holiday season so far. Online
retailers traditionally have seen their biggest sales online today,
Cyber Monday, as people head back to work and take advantage of online
sales; comScore said it expects to see sales approaching $1.5 billion
or higher today due to all that shopping. Image courtesy BigStock.

BeachMint Plans Live Shopping Event
----
BeachMint, the e-commerce firm led by Josh Berman, said this morning
that it is holding a live shopping and broadcast event today for Cyber
Monday. The Santa Monica company--which runs a large portfolio of
celebrity-themed, social shopping sites--said it is partnering with
Ustream, Who What Wear, and StyleList for the event. The online
broadcast will feature ShoeMint's Rachel Bilson, Nicole Chavez,
intiMINT's Brooke Burke-Charvet, as well as other celebrities.

Ceres, Syngenta In Market Development Deal
----
Thousand Oaks-based Ceres, the developer of seeds for the energy and
biofuels industry, said today that its Brazilian subsidiary, Ceres
Sementes do Brasil Ltda., is in a deal with Syngenta to develop sweet
sorghum-based products to power Brazil's ethanol mills. The two said
they will collaborate on small-scale trials and larger demonstration
field evaluations of its hybrid seeds. Financial details of the deal
were not announced. The two said that Brazil has more than 400 ethanol
mills who potentially would use crops based on its seeds.

Volcano Corporation Buys Sync-Rx
----
San Diego-based Volcano Corporation, a developer of diagnostic tools
for treating coronary and peripheral vascular disease, said Friday
that it has acquired Sync-Rx Ltd., an Israeli software firm developing
image processing products.Financial terms of the buy were not
disclosed. Volcano said that Sync-Rx developing software applications
that optimize and facilitate transcatheter cardiovascular
interventions using automated online image processing.



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------------------------------------------------------------------------
RECENT JOB POSTINGS
More jobs at http://www.socaltech.com/Jobs
Members post jobs for free

Director, Web Development, Burbank, M-GO
http://www.socaltech.com/showjob.php?id=5452

Lead / Sr. Interaction Designer, Burbank, M-GO
http://www.socaltech.com/showjob.php?id=5451

Head of Live Operations, Burbank, M-GO
http://www.socaltech.com/showjob.php?id=5450

Media Technician, Burbank, M-GO
http://www.socaltech.com/showjob.php?id=5449

Senior Software Engineer, Ruby on Rails + Hadoop + MongDB + Bash, Burbank, M-GO
http://www.socaltech.com/showjob.php?id=5448

Senior Software Engineer, Java + Spring + BigData + Web Services, Burbank, M-GO
http://www.socaltech.com/showjob.php?id=5447



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RECENT FUNDING SUMMARY

11/27/12 At The Pool                              $0.8M
http://www.socaltech.com/intelligence/?action=showdeal&id=46906

11/27/12 Fresh Dish                               $0.5M
http://www.socaltech.com/intelligence/?action=showdeal&id=46902

11/20/12 Cap That                                 $2.3M
http://www.socaltech.com/intelligence/?action=showdeal&id=46813

11/20/12 Mabvax Therapeutics                      $5.3M
http://www.socaltech.com/intelligence/?action=showdeal&id=46811

11/15/12 Chromatik                                $1.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=46569

11/14/12 HelloInsights.com                        $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=46558

11/13/12 DogVacay                                 $6.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=46548

11/13/12 Consumer Brands                          $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=46549

11/13/12 Epic Sciences                            $13.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=46547

11/13/12 Biosynthetic Technologies                $7.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=46557

11/13/12 Minitime                                 $1.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=46554

11/12/12 Evature                                  $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=46543

11/09/12 The Chernin Group                        $100.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=46542

11/08/12 Transonic Combustion                     $32.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=46539

11/08/12 NuORDER, Inc.                            $3.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=46538

11/08/12 Genoa Pharmaceuticals                    $1.2M
http://www.socaltech.com/intelligence/?action=showdeal&id=46537

11/08/12 Breadcrumbs                              $0.1M
http://www.socaltech.com/intelligence/?action=showdeal&id=46536

11/08/12 Arynga, Inc.                             $0.3M
http://www.socaltech.com/intelligence/?action=showdeal&id=46535

11/08/12 Fatskunk                                 $0.3M
http://www.socaltech.com/intelligence/?action=showdeal&id=46534

11/08/12 Auspex Pharmaceuticals                   $25.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=46533

11/07/12 Sole Society                             $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=46531

11/06/12 Ambit Biosciences                        $25.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=46497

11/06/12 3D Robotics                              $5.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=46498

11/06/12 BUMP Network FKA Bump.com                $2.3M
http://www.socaltech.com/intelligence/?action=showdeal&id=46499

11/02/12 Garden Organics Inc.                     $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=46432

11/02/12 SignNow                                  $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=46433

11/02/12 Nanoogo                                  $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=46435

11/02/12 mSIGNIA                                  $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=46436

11/02/12 AnyMeeting FKA Freebinar                 $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=46434

11/01/12 TripleThread                             $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=46420

11/01/12 Dollar Shave Club                        $9.8M
http://www.socaltech.com/intelligence/?action=showdeal&id=46421

11/01/12 MindBody Software                        $35.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=46422

11/01/12 Atara Biotherapeutics                    $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=46423

11/01/12 Invested.in                              $0.8M
http://www.socaltech.com/intelligence/?action=showdeal&id=46424

11/01/12 Chewse                                   $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=46426

11/01/12 Club W                                   $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=46428

10/30/12 Reflexion Health                         $4.3M
http://www.socaltech.com/intelligence/?action=showdeal&id=46162

10/30/12 Rexter                                   $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=46171



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Upcoming Events This Month http://www.socaltech.com/Calendar
socaltech.com Calendar of Southern California High Tech Events

Submit your events at least two weeks in advance to:
http://www.socaltech.com/submitevent.html

November 28, Santa Monica -- Open Evening for Entrepreneurs - Los Angeles.
Maverick Angels. Fellow Mavericks and Friends of our Network: Come
prepared with your questions for our "Ask the Angels" panel, at the next
Maverick Angels Open Evening for Entrepreneurs on Wednesday, November 28,
2012. The Open Evening is an event geared towards familiarizing
entrepreneurs with: Angel and Venture Capital investing strategies;
Maverick Angels' unique investment process; Entrepreneur resource
networks; Navigating the Entrepreneurial Ecosystem.. See
http://www.socaltech.com/calendar/eventid/22960

November 28, Santa Monica -- Maverick Angels November 2012 Open Evening for
Entrepreneurs. The Maverick Angels Open Evening for Entrepreneurs is an
event geared towards familiarizing entrepreneurs with the Maverick Angels
process, our members, and our sponsors.  At this event you will learn the
advantages of becoming involved with our next-generation angel network and
what it takes to navigate your company through the investment landscape.
You will hear from a few of our sponsors regarding key issues currently
facing start-ups.  We will also have an "Ask the Angels" panel composed of
several of our investor members. See
http://www.socaltech.com/calendar/eventid/22933

November 28, Santa Monica -- How to Successfully Build and Sell Your
Startup. TechZulu. echZulu is excited to invite you to a fireside chat
with Greg Cargill, VP of Client Services and Social Media at BLITZ.  Greg
will be interviewed by our very own Espree Devora, known as "the Girl who
Gets it Done" and creator of SaveBusinessTime.  Greg will share his
experience on how to Successfully Build and Sell an Effective Social Media
Marketing Agency.NEW . See http://www.socaltech.com/calendar/eventid/23001

November 28, Los Angeles -- Surviving Year 1 with (10) Panelists. Surviving
Year 1 is one of the first steps to building a successful technology
startup.  It proves that you have the sticktoitveness to stay for the long
haul and overcome obstacles as they appear.  Regardless of your chosen
industry, year 1 is the most challenging. You will come to this event to
gain insight from other survivors about how to sustain a business through
its first year.  Our Guest Panelists will share with you their war
stories, failures, success, emotions and the ingredients they used in
their first year in business to setup their companies for huge success in
coming years to followNEW . See
http://www.socaltech.com/calendar/eventid/22994

November 28, Los Angeles -- Red Herring Global 2012 will gather CEOs of
groundbreaking startups from around the world, influential venture
capitalists and investors in Los Angeles on November 27- 29. The creme de
la creme of the 100 most groundbreaking global startups will be honored at
this special event. Through uniting the world’s best high technology
innovators, venture investors and business decision makers, Red Herring
events provide an insider’s access to the global innovation economy,
featuring unparalleled insights on the emerging technologies driving the
economy. See http://www.socaltech.com/calendar/eventid/22971

November 28, Los Angeles -- Startup Venture Summit. For High Growth
Startups Seeking Funding or Partners.
All Stages Welcome: PreLaunch, Early and Mid Stage. Pitch to serious multi
million dollar investors and angels. Hear from successful entrepreneurs who
share their lessons learned. Network with prospective corporate customers
and clients in your market niche. See
http://www.socaltech.com/calendar/eventid/22898

November 29, Los Angeles -- Amplify Settlers of Catan Tournament. At the
Amplify LA accelerator.NEW . See
http://www.socaltech.com/calendar/eventid/22987

November 29, Culver City -- Technology Outlook: A Panel of CIOs Discussing
Major Trends, How They're Leveraging New Technologies, & How They're
Making their Firms More Competitive Today's IT organizations are
experiencing major paradigm shifts.  Social and mobile technologies are
unleashing unprecedented amounts of opportunity for companies willing to
embrace this new era of customer personalization and employee empowerment.
 For this annual event we’re assembling a distinguished panel of CIOs who
will share their visions of the future -- trends they envision in IT,
near-term and longer-term, including strategies to reduce costs and
increase competitiveness. Cindy McKenzie – Sr VP Technology - Fox
Entertainment Group, 20th Century Fox Colin Schiller – VP of IT Strategy
and IT Program Mgmt - Activision-Blizzard Tom Schwaninger – Managing
Partner – Cornerstone Data Strategies Norbert Kubilus – Moderator and 2012
Association President AITP. See
http://www.socaltech.com/calendar/eventid/22952

November 29, Santa Monica -- OpenStack LA. Moving along, we have a terrific
presenter who is traveling a great distance to chat with us. Rick Ashford,
Linux Technical Sales Specialist, is based in Austin, TX and works for
SUSE. He has generously donated his time to talk about his company’s
OpenStack distro, SUSE Cloud. SUSE Cloud is an enterprise-class platform
that is integrated with Crowbar, the open source framework that manages
and configures the OpenStack deployment.
http://www.meetup.com/OpenStack-LA/events/9145242NEW . See
http://www.socaltech.com/calendar/eventid/22991

November 29, Los Angeles -- Entertainment Apps Conference + Entertainment
App Awards. The Entertainment Apps Conference will bring together top
digital distribution and marketing execs from the major studios and
networks, CE and set-top box makers, technology and platform providers,
developer and content creators for a day-long conference on the emerging
world of app-based entertainment content and services.
>From social viewing and second-screen apps to content discovery to
streaming and games, apps are becoming an integral piece of the content
monetization puzzle. Variety’s Entertainment Apps Conference will focus on
how content creators and distributors are using apps to enhance audience
engagement, create new revenue opportunities, extend entertainment
franchises and leverage power new social marketing and networking
platformsNEW . See http://www.socaltech.com/calendar/eventid/22995

November 29, Los Angeles -- Red Herring Global 2012 will gather CEOs of
groundbreaking startups from around the world, influential venture
capitalists and investors in Los Angeles on November 27- 29. The creme de
la creme of the 100 most groundbreaking global startups will be honored at
this special event. Through uniting the world’s best high technology
innovators, venture investors and business decision makers, Red Herring
events provide an insider’s access to the global innovation economy,
featuring unparalleled insights on the emerging technologies driving the
economy. See http://www.socaltech.com/calendar/eventid/22972

November 30, Los Angeles -- Deconstruct Your Deck: How to Build an
Effective Investor Presentation. This workshop is for committed founders
and social entrepreneurs who have prepared an investor presentation, and
want to have their pitches and presentation skills candidly evaluated by
professional social investors, and venture capitalists prior to engaging
in active fund-raising.
The evaluation is provided by veteran LA VC Jon Funk of Ocean Road
Partners and another invited social angel investorNEW . See
http://www.socaltech.com/calendar/eventid/22996

November 30, Los Angeles -- Windows 8 Unleashed - Los AngelesNEW . See
http://www.socaltech.com/calendar/eventid/22997

December 1, Santa Monica -- Intro to the Los Angeles Startup Community.
General Assembly.  Sam Teller, Managing Director, Launchpad LA. This free
class is an orientation to help newcomers to the startup scene get
acquainted with the exciting world of tech in Los Angeles. We will canvas
key events/meetups to attend, people, companies, VCs, blogs, hot issues,
and more. Learn the role of key players such as Los Angeles UX & UI
Meetups, Startup Weekend, Creative Mornings, Maker Studios, Machinima,
Nation Builder, Factual, Riot Games as well as Launchpad LA and the
Accelerator / Incubator ecosystem. After class you are welcome to network
with a number of prominent folks in the ecosystemNEW . See
http://www.socaltech.com/calendar/eventid/22979

December 1, Santa Monica -- AngelHack Fall 2012 LA. Ready to take your big
idea to the next level? Then join us for LA's next AngelHack, where
winning teams will receive 6-8 weeks of mentorship and be flown into
Silicon Valley for a weekend of events including a Global Demo Day to
A-list investors and media, Site visits to, Google, Facebook, Google
Ventures, VIP dinners, and ragging parties with the Valley startup
community. This is not your typical weekend hackathon! This is the big
leagues! This is AngelHack and you can't afford to miss it. See
http://www.socaltech.com/calendar/eventid/22925

December 2, Malibu -- TEDxMalibu. Living out Loud=LOL! Through heartfelt
presentations by national figures, TEDxMalibu will provide participants
with a multi-dimensional platform for Living Out LoudNEW . See
http://www.socaltech.com/calendar/eventid/23007

December 4, Newport Beach -- TCVN’s Holiday Event Extravaganza! he TCVN
holiday event will host 200+ industry leaders from across Southern
California at Muldoon’s Irish Pub in Newport Beach.
We will also be honoring charitable partners from our friends at Access
ENNEW . See http://www.socaltech.com/calendar/eventid/22984

December 4, Los Angeles -- Pay to Play: Will Viewers Pay to Watch Online
Video? Tubefilter. The traditional ad-supported revenue model has
dominated online video, but new models are emerging—the most promising
being the new paid direct-to-consumer model.Comedians such as Louis CK,
filmmakers, musicians and creators of all kinds are embracing "pay to
play" to make real revenue from their premium programs. We're teaming up
with the folks at Chill—who in November 2012 launched Chill Direct, a way
for creators to sell premium content directly to their audience—to dig
into the details of direct-to-consumer model, how it works, and its
potential to create windfalls for online video creatorsNEW . See
http://www.socaltech.com/calendar/eventid/22999

December 4, Santa Barbara -- WITI Santa Barbara Presents: Women, Power and
Money. Join WITI Santa Barbara members and guests for a holiday event and
a fun, interactive discussion about Women, Power, and Money. See
http://www.socaltech.com/calendar/eventid/22968

December 4, Santa Monica -- 10 Critical Financial Issues Every Startup
Should Know. Coloft. Keeping careful track of financials can be difficult
for any startup, though a misstep can cause major damage in the long run.
This Coloft Academy class, "10 Financial Issues Every Startup Should Know"
is an overview of various financial and accounting problems/solutions a
startup should keep in mind. This is an introductory class for new
entrepreneurs and a good refresher for existing entrepreneurs needing a
little inspiration to get their finances back on trackNEW . See
http://www.socaltech.com/calendar/eventid/22988

December 5, Los Angeles -- Future of Film Summit. Produced by Digital Media
Wire and Variety, this event brings together  industry leaders to discuss
the current state of the industry, and how film and transmedia deals will
be struck in the coming years.  This is a unique opportunity for
creatives, producers, buyers and film financiers to hear about and discuss
current issues relevant to the film industry from top studio executives as
well as independents.  From changes in production financing to new
opportunities offered by digital distribution, this event bring experts
from all areas of the entertainment industry together to provide insight
in a relaxed, yet exclusive atmosphere. See
http://www.socaltech.com/calendar/eventid/22943

December 5, San Diego -- Global CONNECT Summit. Struggling with access to
capital? Looking for proven tactics to accelerate commercialization of
innovation? Working on local strategies to grow globally and compete
locally? Join the architects of some of the world's leading innovation
ecosystems along with visionaries who are growing clusters in emerging
markets for this annual two day international meeting in San Diego,
California. See http://www.socaltech.com/calendar/eventid/22914

December 6, Santa Monica -- LA CEOs in coordination with the LA CTO Forum
presents: CEO Pain Points; Working with the CTO.  Please join us in a
frank, open, and honest discussion with our panel of some of LA’s top CEOs
& CTOs.  Discover what keeps each other up at night with worry about their
key partner in their technology business.  How they address these issues
and more, resulting in maximum productivity.  Be our guest for this
roundtable salon with some of the top players in the industry.  This free
event is restricted to CEOs only of funded companies. See
http://www.socaltech.com/calendar/eventid/22957

December 6, Newport Beach -- GCs in OC: Maximizing Profits within Legal
Limits. Broads Circle. Panelists:
RACHEL SAGAN; LILY YAN HUGHES, Vice President & Associate General Counsel,
Ingram Micro Inc.; KATE DUCHENE, Chief Legal Officer/Executive Vice
President of Human Resources, Resources Global Professionals; MELODY
WILLIAMS DAPP, Executive Vice President and General Counsel, Sage
Software. Moderator: PAMELA PALMER, Partner, Securities Litigation and
Corporate Governance
Latham & Watkins, LLP. See http://www.socaltech.com/calendar/eventid/22958

December 6, Santa Monica -- Startup Fundraising with Dan Gould. Coloft. One
of the most important roles of a startup founder is fundraising. In this
1.5 hour Coloft Academy class, LA’s very own Dan Gould will share his
experience with Startup Fundraising.  Should you raise financing? Who
should you approach and how should you do it? What are common mistakes and
how can you avoid themNEW . See
http://www.socaltech.com/calendar/eventid/22989

December 6, Irvine -- MongoDB aggregation like a champ!! One of the most
popular NoSql implementations just got much better! In the past,
performing aggregations was a pain. Now with the 2.2 release, much of the
map/reduce necessities have been eliminated. We’ll explore and explain the
new reporting and transformation capabilities available in the aggregation
framework. You will learn how to choose and apply aggregation and
transformation pipelines to common data needs. Speaker: Nuri Halperin. See
http://www.socaltech.com/calendar/eventid/22973

December 6, Santa Monica -- Startup PR Uncovered. General Assembly. Kristen
Tischhauser, Co-Founder + Managing Partner, talkTECH Communications;
Chathri Ali, Managing Partner, talkTECH Communications; Learn the basics
concepts of PR from the managing partners of one of LA's fastest growing
launch-only PR firms. This 90 minute class will cover the do's and don't's
of startup PR, what to look for when hiring a PR firm, a PR pitch gone
wrong, best practices for launch, and what to do when you cannot afford a
PR firmNEW . See http://www.socaltech.com/calendar/eventid/22980

December 6, Santa Monica -- LAVA Holiday PartyNEW . See
http://www.socaltech.com/calendar/eventid/22986

December 6, Santa Monica -- LAVA Holiday Party. Come celebrate the holiday
season with LAVA members and their guests! There will be food, beverages,
music, & great people to connect with. See
http://www.socaltech.com/calendar/eventid/22966

December 6, San Diego -- Global CONNECT Summit. Struggling with access to
capital? Looking for proven tactics to accelerate commercialization of
innovation? Working on local strategies to grow globally and compete
locally? Join the architects of some of the world's leading innovation
ecosystems along with visionaries who are growing clusters in emerging
markets for this annual two day international meeting in San Diego,
California. See http://www.socaltech.com/calendar/eventid/22915

December 8, Santa Monica -- Assembled Capital: A Founder's Guide to
Fundraising. Join us for a full day of talks, panels, and networking at
General Assembly, bringing together founders and investors for an
intelligent dialogue about fundraising strategies for early-stage
startups, common misconceptions and best practices in fundraising, the
future of crowdfunding, honest stories from entrepreneurs on successful
(and less than successful) capital raises, negotiating a term sheet, and
moreNEW . See http://www.socaltech.com/calendar/eventid/22981

December 12, Santa Monica -- Digital Family Reunion. For the fifth year
running, we'll celebrate the connectedness of our vibrant digital media
industry in Southern California at the Digital Family Reunion. Whether you
were there at the beginning, lived through the dot-com era, emerged after
the crash or started your career in digital yesterday, you are a part of
the Digital Family. And you are invited to participate in the industry's
holiday event of the season, where the most dynamic and well-connected
media, entertainment, technology and finance professionals in Southern
California gather each year in celebration of our industry and each other.
See http://www.socaltech.com/calendar/eventid/22954

December 12, Los Angeles -- Social Curation Summit. Leverage the Effects of
Curated Commerce & Consumption
Discover how brands and retailers across a wide range of business
verticals can use curated stories, pictures, and videos to highlight
creativity and innovationNEW . See
http://www.socaltech.com/calendar/eventid/23000

December 13, Los Angeles -- The Power of Collaborative Philanthropy. Broads
Circle. Panelists: JACQUELINE JACOBS CASTER, Founder, Everychild
Foundation; JUDY PATRICK, President and CEO, Women's Foundation of
California; GAEL SYLVIA PULLEN, CEO, Sylvia Global and Member of Women
Moving Millions. Keynote Speaker: JOCELYN TETEL, Vice President of
Advancement, Skirball Cultural Center; Moderator:
CHERYL CALHOUN, Managing Director, Tax & Business Management, CBIZ MHM,
LLC. See http://www.socaltech.com/calendar/eventid/22959

December 13, Westlake Village -- ACG 101 Holiday Party. After all the
challenges and turmoil of 2012, let’s relax and socialize with friends and
colleagues at the ACG 101 Holiday Party the evening of Thursday, December
13, at the Westlake Village Inn. It will be a time for all of us to unwind
with great food, drink and conversation, and to network with old friends
and meet new ones. See http://www.socaltech.com/calendar/eventid/22969

December 13, Santa Monica -- An Evening with Brad Feld. An evening with
venture capitalist Brad Feld to discuss his new book Startup Communities.
You'd be hard pressed to find an individual who has made as big a
contribution to startup culture and thought leadership as Venture
Capitalist and blogger, Brad Feld.  Join us at Cross Campus for a
discussion with Brad as he takes us through his new book, Startup
Communities. "Startup communities" are popping up everywhere, from cities
like Boulder to Boston and even in countries such as Iceland. These types
of entrepreneurial ecosystems are driving innovation and small business
energy. Startup Communities documents the buzz, strategy, long-term
perspective, and dynamics of building communities of entrepreneurs who can
feed off of each other's talent, creativity, and supportNEW . See
http://www.socaltech.com/calendar/eventid/22998

December 13, Santa Monica -- Startup Holiday Mixer. Hosted by Schmoozd and
General Assembly LA.
Say Cheese(y)! Join us to celebrate the holiday season and the growth of
the LA startup community. Put on your cheesiest holiday outfits and join
30+ LA startups for food, cocktails, music, and mingling. Holiday
portraits of teams and groups will be taken, displayed, and voted on by
partygoers, with prizes going to the cheesiest portraits. Startups,
entrepreneurs, friends, and enthusiasts are all welcome. See
http://www.socaltech.com/calendar/eventid/22974

December 13, Irvine -- Selling Your Story. A TCVN Workshop. Getting funded
sometimes seems like a career itself (and indeed it is a big part of the
CEO’s responsibilities).  In order to succeed, need to understand both the
rules of the game and the equipment – without these you may squander some
of your most valuable resources - time and relationships. Two keys
communication tools are the Executive Summary and the PowerPoint
Presentation (Pitch Deck).  This forum will help you understand how these
tools are used to generate a face-to-face meeting, make a persuasive and
memorable presentation, and then follow through with the details needed
for investors to begin their due diligence processNEW . See
http://www.socaltech.com/calendar/eventid/22983

December 13, Aliso Viejo -- Developing Communications Program for Your
Technology Startup: A Workshop. OCTANe.  A strong communications program
is an essential component for your business plan and is commonly
overlooked amid focus on products and financials. A team from
Fleishman-Hillard will provide an overview of the components for a proper
communications plan and then hold a workshop with one-on-one sessions that
will help set the direction for how you can incorporate a solid outreach
program into your plan. See
http://www.socaltech.com/calendar/eventid/22785

December 18, Santa Monica -- Putting the "User" back in User Experience.
Coloft. Who is this mysterious "user" that everyone's talking about? In
this class, we'll review several techniques for defining who your users
are and understanding how and why they use your product.
NEW . See
http://www.socaltech.com/calendar/eventid/22990



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Los Angeles-based executive search for emerging growth companies

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We Create Demand for California's Technology Companies.

Deloitte LLP (http://www.deloitte.com/us/technology).

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Email [email protected] for more information about sponsoring this
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