socaltech.com TechNews - Friday, December 14, 2012
Edited by Benjamin F. Kuo
ISSN: 1524-6736
http://www.socaltech.com/News
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Sponsored by:

Clearstone Ventures (www.clearstone.com).
Venture capital for innovators.

Silicon Valley Bank (http://www.svb.com).
Helping entrepreneurs succeed.

Deloitte LLP (http://www.deloitte.com/us/technology).

Fetch Recruiting, Inc. (http://www.fetchrecruiting.com)
Technical Recruiting for LA based Startups and High-Growth Companies

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   --How NinjaThat Taps The Power Of Students For Business Tasks
   --Postcard On The Run Powers PopChips Promotion
   --Helinet Aviation Buys Shotover, Gets Funding
   --Phone Power Launches Android App
   --textPlus Adds International Calls
   --Hello Music Upgrades Social Commerce Service
   --Cynvenio Debuts New Lab Service
   --Elon Musk Gets IPO At SolarCity; SpaceX Next
   --SocialVibe Launches New Ad Server
   --Masimo Debuts Pulse Oximeter For iPhone, iPad

   MARKETPLACE
   --Ventura Ventures Technology Center (V2TC) - Business Incubator
   --Safire Partners Executive Search

   RECENT JOB POSTINGS
   --Sales Manager-Direct Sales, Santa Barbara, Local Market Launch
   --Graphic Designer, Santa Barbara, Local Market Launch
   --UI/UX Developer, Santa Barbara, Local Market Launch
   --Director of Business Development-Franchise Sales, Santa Barbara,
Local Market Launch
   --Director of Sales, Santa Barbara, Local Market Launch
   --PHP Developer, Santa Barbara, Local Market Launch

   RECENT FUNDING

   EVENTS

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How NinjaThat Taps The Power Of Students For Business Tasks, with Atif Siddiqi
----
Do you have a small task (graphic design, page layout, UI)  you wish
you had someone do, in an affordable way? What if you could tap into a
marketplace of students who could do those tasks for you? Ninjathat
(www.ninjathat.com)--recently graduated from the Dreamit Ventures
accelerator in Philadelphia--is a Los Angeles startup creating a
marketplace for connecting students with small jobs--"missions"--for
working professions, alumni, and businesses. We caught up with
Co-founder and CEO Atif Siddiqi, who told us about the service.

What is Ninjathat?

Atif Siddiqi: We've created a student centric marketplace, that allows
businesses, working professionals, and alumni to hire student workers
on demand. We saw the pain point, where student debt is rising, to an
average of $26,000 (more...)

http://bit.ly/SW1rvC

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Postcard On The Run Powers PopChips Promotion
----
Postcard On The Run, the developer of a mobile app which lets users
take photos and send them as real, physical postcards to their friends
and family, is powering a new promotion from snack brand popchips. The
two said Thursday that they will allow members of the military to mail
customized postcards to anyone in the world, directly from their
phone, via Postcard On The Run's mobile app.  (More...)
http://bit.ly/SVYwms

Helinet Aviation Buys Shotover, Gets Funding
----
Helinet, a provider of flight services to the entertainment, media,
and other industries which is based in Van Nuys, said Thursday that it
has acquired Shotover Camera Systems, a developer of a gyro-stablized,
camera systems used for shooting aerial footage in Ultra High
Definition. Financial terms of the buy were not announced, however,
Helinet said it received funding from a set of investors for the deal.
Shotover is based in New Zealand, where its engineering and research
team will continue to reside. Helinet said investors in the deal
include aerial cinematographers David B. Nowell, ASC and Hans Bjerno,
along with Michael Connolly (Leonard Green & Partners), Fred North,
Frederick Bond, Peggy North, Dylan Goss, Steve Koster, Larry Blanford,
Peter Graf and Luc Poullain.

Phone Power Launches Android App
----
Winnetka-based Phone Power, a provider of voice-over-IP calling
services, has released a new Android app, which it says allows Android
smartphone users to make international calls for "little to nothing".
The provider of residential and business voice-over-IP services said
the Android app provides a reduced cost for making international, VoIP
cals from a smartphone, and follows the release earlier of a similar,
iPhone app. Phone Power did not say how much international calling
would be in the app; the firm's iPhone version offers up 60 minutes of
free international calling before asking users to pay for calling
time.

textPlus Adds International Calls
----
Marina Del Rey-based textPlus, the provider of free texting and
calling services, said Thursday that it has begun offering up
inexpensive, international calling services via its Android
application. textPlus said Android users in the US and Canada can make
calls to any international mobile or landline number starting at two
cents a minute. (More...)
http://bit.ly/TXsUhE

Hello Music Upgrades Social Commerce Service
----
Los Angeles-based Hello Music, the social commerce marketplace run by
Rick Camino, has updated its site, with a brand new design and
features. The firm said "Hello Music 3.0" includes new features like a
social shopping feed; ability to like, pin, tweet, and comment on any
products on the site; new, daily deals on gear and services; along
with other enhancements. Hello Music said the new site is a result of
over 12 months of work. Hello Music is a portfolio company of Elevator
Labs.

Cynvenio Debuts New Lab Service
----
Westlake Village-based Cynvenio< Biosystems, a developer of technology
for the molecular characterization of cancer, said this week that it
has launched a new service aimed at helping to isolate, sequence, and
enumerate circulating tumor cells. The firm said its new LiquidBiopsy
Lab Service uses molecular characterization to identify the specific
DNA mutations in cancer and circulating tumor cells, which will allow
physicians and researchers to better understand the disease and
monitor patients. The company said the availability of the service can
help provide personalized medical treatments to patients.

Elon Musk Gets IPO At SolarCity; SpaceX Next
----
echnology mogul Elon Musk has made huge waves in Southern California
with his success at Hawthorne-based commercial rocket and spaceflight
company SpaceX. However, Musk also has his hands in a number of other
companies, including Foster City-based SolarCity, which just had a
successful IPO (More...)
http://bit.ly/UcyBWK

SocialVibe Launches New Ad Server
----
SocialVibe, the online advertising technology provider headed by Todd
Tappin, said this morning that it has launched a new, Open
RTB-compliant rich media and video ad server. The company said the ad
server will provide customers with access to its inventory, as well as
ability to use its TrueTargeting audience-targeting solution.
SocialVibe's advertising technology is focused on what it calls
"engagement advertising", which uses rich media and interaction to
pull in consumer attention. The new ad server adds real time bidding
capability for SocialVibe's engagement advertising.

Masimo Debuts Pulse Oximeter For iPhone, iPad
----
Irvine-based Masimo, the developer of pulse oximeters used for
measuring oxygen levels in patients, has connected its devices to the
iPhone, iPad, and iPod touch. The company said its iSpO2 pulse
oximeter cable and sensors connect to the devices using a 30-pin
connector, and lets users check their own blood oxygen, pulse rate,
and perfusion index measurements using the iPhone. According to
Masimo, it is targeting the new device not for medical uses, but
instead for sports and aviation use. However, Masimo did say it is
looking to gain CE mark and U.S. FDA 510(k) clearance on a
professional version of the pulse oximetry device, the iSpoO2 Medical.
The company did not say when it expects that version to be approved
and available.

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The Ventura Ventures Technology Center (V2TC) is a high-tech business
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at http://www.safirepartners.com/. We are always interested in
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------------------------------------------------------------------------
RECENT JOB POSTINGS
More jobs at http://www.socaltech.com/Jobs
Members post jobs for free

Sales Manager-Direct Sales, Santa Barbara, Local Market Launch
http://www.socaltech.com/showjob.php?id=5459

Graphic Designer, Santa Barbara, Local Market Launch
http://www.socaltech.com/showjob.php?id=5461

UI/UX Developer, Santa Barbara, Local Market Launch
http://www.socaltech.com/showjob.php?id=5460

Director of Business Development-Franchise Sales, Santa Barbara, Local
Market Launch
http://www.socaltech.com/showjob.php?id=5458

Director of Sales, Santa Barbara, Local Market Launch
http://www.socaltech.com/showjob.php?id=5457

PHP Developer, Santa Barbara, Local Market Launch
http://www.socaltech.com/showjob.php?id=5456



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RECENT FUNDING SUMMARY

12/14/12 Helinet                                  $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=47218

12/12/12 Enevate                                  $24.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=47202

12/12/12 Mitu Network                             $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=47206

12/12/12 Koupon Kitty                             $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=47213

12/06/12 Avelas Biosciences                       $7.7M
http://www.socaltech.com/intelligence/?action=showdeal&id=47060

12/06/12 Biomatrica                               $5.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=47059

11/29/12 CARDIAQ VALVE TECHNOLOGIES INC           $37.3M
http://www.socaltech.com/intelligence/?action=showdeal&id=46449

11/29/12 CapLinked                                $1.6M
http://www.socaltech.com/intelligence/?action=showdeal&id=46913

11/29/12 TranscribeMe                             $0.9M
http://www.socaltech.com/intelligence/?action=showdeal&id=46916

11/29/12 ArmaGen Technologies Inc                 $17.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=46984

11/27/12 Fresh Dish                               $0.5M
http://www.socaltech.com/intelligence/?action=showdeal&id=46902

11/27/12 At The Pool                              $0.8M
http://www.socaltech.com/intelligence/?action=showdeal&id=46906

11/20/12 Mabvax Therapeutics                      $5.3M
http://www.socaltech.com/intelligence/?action=showdeal&id=46811

11/20/12 Cap That                                 $2.3M
http://www.socaltech.com/intelligence/?action=showdeal&id=46813

11/15/12 Chromatik                                $1.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=46569



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Upcoming Events This Month http://www.socaltech.com/Calendar
socaltech.com Calendar of Southern California High Tech Events

Submit your events at least two weeks in advance to:
http://www.socaltech.com/submitevent.html

December 14, Santa Monica -- Cross Campus and FastPay are hosting a charity
holiday party for Silicon Beach. See
http://www.socaltech.com/calendar/eventid/23026

December 14, Diamond Bar -- EV Sphere 2012.  EV Sphere 2012 is a great
networking opportunity for stakeholders and the general public to discuss
the challenges and opportunities in electric vehicle industry. See
http://www.socaltech.com/calendar/eventid/23012

December 14, Los Angeles -- MediaBistro Social Gaming Summit. This  is a
conference focused on the intersection of mobile gaming, immersive worlds,
real-life brands and social networking. See
http://www.socaltech.com/calendar/eventid/23024

December 15, Los Angeles -- Initiated by US-China Association of High-level
Professionals (UCAHP), "Win in the 21st Century Startup Contest" is the
first startup contest that targets entrepreneurs in U.S. and helps them to
expand business in U.S. and China. By soliciting startup projects, expert
judging, mentor programs and eventual funding, the contest hopes to
inspire entrepreneurial spirit, lead technology innovation, invest in
promising projects and further develop the global market. The third
startup contest partners with Tsinghua Entrepreneur & Executive Club
(TEEC), Hua Yuan Science and Technology Association (HYSTA), People.com,
Sina.com and PlusYoou. See http://www.socaltech.com/calendar/eventid/23015

December 18, Santa Monica -- Putting the "User" back in User Experience.
Coloft. Who is this mysterious "user" that everyone's talking about? In
this class, we'll review several techniques for defining who your users
are and understanding how and why they use your product.
. See
http://www.socaltech.com/calendar/eventid/22990

December 21, Los Angeles -- AngelLaunch Holiday Party. Angel Launch
produces events connecting entrepeneurs and investors in Los Angeles and
San Francisco area. WHO SHOULD ATTEND:
Investors, startups, Internet and web enable ventures, games, web
services, mobile, apps, Internet enabled services, platforms, consumer
electronics, software, hardware, entertainment and media, digital media,
broadband and web services, entertainment,, finance, life science,
enterprise, clean tech.NEW . See
http://www.socaltech.com/calendar/eventid/23034

December 31, Los Angeles -- LA Ruby / Ruby on Rails Monthly Meetup. See
http://www.socaltech.com/calendar/eventid/22992

December 31, Santa Monica -- SM New Tech Meetup November 2012 #SMNT5. 6 new
tech startup companies will present their products and technology (5 min
demo+5 min Q&A). See http://www.socaltech.com/calendar/eventid/22934



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Sponsored by:

Clearstone Ventures (www.clearstone.com).
Venture capital for innovators.

Silicon Valley Bank (http://www.svb.com).
Helping entrepreneurs succeed.

Stubbs Alderton Markiles, LLP (http://www.stubbsalderton.com).
Business. Technology. Law. Vision.

Safire Partners (http://www.safirepartners.com).
Los Angeles-based executive search for emerging growth companies

Binary Pulse Technology Marketing (http://www.binarypulse.com).
We Create Demand for California's Technology Companies.

Deloitte LLP (http://www.deloitte.com/us/technology).

Fetch Recruiting, Inc. (www.fetchrecruiting.com)
Technical Recruiting for LA based Startups and High-Growth Companies

Email [email protected] for more information about sponsoring this
newsletter.
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