socaltech.com TechNews - Tuesday, February 12, 2013
Edited by Benjamin F. Kuo
ISSN: 1524-6736
http://www.socaltech.com/News
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Sponsored by:

TVC Capital LLC (www.tvccapital.com)
Investments in and Acquisitions of Growing Software Companies

Safire Partners (http://www.safirepartners.com).
Los Angeles-based executive search for emerging growth companies

Binary Pulse Technology Marketing (http://www.binarypulse.com).
We Create Demand for California's Technology Companies.

Deloitte LLP (http://www.deloitte.com/us/technology).

Fetch Recruiting, Inc. (http://www.fetchrecruiting.com)
Technical Recruiting for LA based Startups and High-Growth Companies

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   --Four Local Startups Who Are Helping You Find Romance For Valentine's Day
   --WD Debuts Streaming Media Player
   --DriveCam Hits $100M In Revenues
   --Aviir Snags $10M In Second Tranche Financing
   --Cornerstone OnDemand Ties Into Salesforce
   --Karlin Ventures Sets Up Community Office Hours
   --Sonos Speeds Up Music Access With Enhancements
   --Study: Cell Phones Still Not For The Dinner Table
   --Crash, Backed By Idealab, Debuts App For Finding Tourist Attractions
   --MediaShift Buys Travora
   --CBS, Amazon Tie In Streaming Deal For Under The Dome

   MARKETPLACE
   --Key Info
   --CLEARSTONE VENTURES: Venture Capital for Technology Innovators
   --SAM Preccelerator CFO Bootcamp - February 21st
   --Safire Partners Executive Search

   RECENT JOB POSTINGS
   --QA Tester, Los Angeles, FileTrek
   --Senior Search and Data Engineer, Los Angeles, FileTrek
   --Senior Node/Python Developer, Los Angeles, FileTrek
   --Senior Front End Developer, Los Angeles, FileTrek
   --Principal Software Engineer (Web Front End), Burbank, Condusiv
Technologies
   --Senior Software Engineer, Burbank, Condusiv Technologies

   RECENT FUNDING

   EVENTS

------------------------------ADVERTISEMENT-------------------------------

Technori Pitch To Feature Launching Startups PLUS Keynote Brian Wong

On Tuesday, February 12, Technori Pitch will kick off it's first startup
showcase event at ROC Santa Monica.

Technori Pitch is a regional monthly showcase of innovative startups,
pitching their latest technologies. Each month, impassioned entrepreneurs,
developers, designers, tech companies, investors and generaltech
enthusiasts gather to watch startups launch and present their newest
products.

February's event will feature launching demos from LA startups Bitium,
Stone+Cloth, StaffRanker, Enlightened.org, and Battlefy.

Keynoting the event is Brian Wong, Cofounder of Kiip. Called the youngest
person to ever receive venture capital funding by CNBC and The Wall Street
Journal, Brian received his Bachelor of Commerce at age 18, after skipping
four K-12 grades. He has been recognized by Business Insider’s Top 25
Under 25 in Silicon Valley, 30 Under 30 in Advertising and 18 Most
Important People in Mobile Advertising; Forbes’ 30 Under 30 in 2011 and
2012; Mashable’s Top 5 Entrepreneurs to Watch; iMedia 25; and the AdAge
Creativity Top 50.

This event will sell out.  Purchase tickets now at:
http://la.technori.com

SoCalTech readers get save 15% off tickets using code SOCALTECH1

Interested in sponsoring? Contact: val at technori dot com

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Four Local Startups Who Are Helping You Find Romance For Valentine's Day
----
Looking to find some romance this valentine's day? Everyone knows that
Southern California is already home to quite a few online dating
sites, like eHarmony, but how about startups?  Just ahead of
Valentine's Day, here are four local, Southern California startups who
are focused on matching you up with your potential romantic partner.

1. Let's Date

Let's Date, the latest startup out of startup studio Science Inc.,
thinks (More...)
http://bit.ly/X2T0OQ

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WD Debuts Streaming Media Player
----
Irvine-based WD has debuted a new streaming video player today, called
the WD TV Play. Western Digital said that its new product streams
popular Internet channels from YouTube, Netflix, Hulu Plus, VUDU, and
other services, in addition to streaming  (More...)
http://bit.ly/14PXiyy

DriveCam Hits $100M In Revenues
----
DriveCam, the San Diego startup developing technology which analyzes
and tracks the performance of commercial fleet drivers, reported this
morning that it has just reached over $100M in 2012 sales. The firm
said it ended 2012 with orders in excess of $100M, a growth of 50
percent in its subscription base and (More...)
http://bit.ly/Z7yjr5

Aviir Snags $10M In Second Tranche Financing
----
Irvine-based Aviir, a developer of cardiovascular disease testing
technology, said today that it has raised $10M in a second financing
tranche, after meeting a revenue milestone. (More...)
http://www.socaltech.com/intelligence/index.php?action=showdeal&id=48499

Cornerstone OnDemand Ties Into Salesforce
----
Santa Monica-based Cornerstone OnDemand, the developer of
software-as-a-service for talent and human resources management, said
this morning that it has launched a new product which connects
directly into Salesforce.com. Cornerstone OnDemand said its new
Cornerstone for Salesforce directly embeds learning management into
Salesforce.com, giving sales and service firms direct access to
training from within that tool. Pricing on the new software was not
announced. Cornerstone OnDemand says it already has a number of
companies using its software via Salesforce, including LinkedIn, Box,
and Medtronic.

Karlin Ventures Sets Up Community Office Hours
----
Are you an entrepreneur looking for a sympathetic ear from a local
venture capitalist on your idea? Karlin Ventures, one of the newest
venture capital funds to emerge in the Los Angeles area, said today
that it has launched a new "community hour" with Santa Monica's ROC,
where the venture capital investment will help provide feedback on
startup ideas and chat with companies. (More...)
http://bit.ly/11Cfvlq

Sonos Speeds Up Music Access With Enhancements
----
Sonos, the developer of whole-home, easy to use music systems, said
Monday that it will be launching a new update to its software, to help
make it easier for users to access their music faster. The Santa
Barbara company said it has added new enhancements, including allowing
users to add tracks, albums, playlists, and radio stations from any
source to a list of favorites; the addition of a new homepage widget
for playing and pausing tracks on Android; improved search on Android;
as well as better iPhone 5 display support. Sonos has made a name for
itself developing its user friendly, digital music players, which
connect to a large list of online and cloud music streaming services,
as well as a user's own personal music collection.

Study: Cell Phones Still Not For The Dinner Table
----
A new study, issued today by the USC Annenberg Center for the Digital
Future, says that the majority of Americans still don't think pulling
a cell phone out at a meal is appropriate. (More...)
http://bit.ly/Xxz2er

Crash, Backed By Idealab, Debuts App For Finding Tourist Attractions
----
What's the best way to find local tourist locations? How about a
mobile app which taps the power of its users to find cool and unique
spots in their city? Newly funded and launched startup Crash--backed
by Idealab--said Monday that it has launched its iOS-based attraction
discovery app and website. (More...)
http://bit.ly/UZfHbH

MediaShift Buys Travora
----
Glendale-based MediaShift, a newly formed online advertising company,
said today that it has acquired travel advertising network Travora
Media. Financial terms of the deal were not disclosed. The company
said it will be enhancing Travora's offering with its technology for
advertisers and publishers, to help them with deeper audience
segmentation and richer data insights. Glendale-based MediaShift
(currently operating as OTCBB traded JMG Exploration), is in the midst
of a reverse merger with shell company JMG Exploration. Travora was
venture backed by Rho Capital Ventures, Village Ventures, StarVest
Partners, Austin Ventures, and Tenaya Capital.

CBS, Amazon Tie In Streaming Deal For Under The Dome
----
CBS and Amazon.com announced a deal this morning, which will bring
exclusive access to the upcoming CBS "Under the Dome" series to Amazon
Prime Instant Video, Amazon's video-on-demand service. Financial
details of the deal were not disclosed. The companies said (More...)
http://bit.ly/UYZzac

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MARKETPLACE
Reach 10000+ readers for 5 days for $250
Post your marketplace ad at: http://www.socaltech.com/postad.html

------------------------------ADVERTISEMENT-------------------------------

Key Info

Key info (http://www.keyinfo.com)
We build private cloud architectures


------------------------------ADVERTISEMENT-------------------------------

CLEARSTONE VENTURES: Venture Capital for Technology Innovators

Clearstone Venture Partners ( http://www.clearstone.com )
Venture Capital for Technology Innovators.


------------------------------ADVERTISEMENT-------------------------------

SAM Preccelerator CFO Bootcamp - February 21st

Join Stubbs Alderton & Markiles, LLP
for this exclusive event!

CFO Bootcamp with Peter Trepp

Emerging growth businesses are running fast to achieve their goals.  An
experienced CFO, even on an interim-basis, can create enormous value
including spearheading a capital raise, being a strategic executive
partner, and serving as cash flow watchdog.  Additionally, an experienced
CFO wears many hats ensuring that key activities from hiring to lawyers to
customers to investors are all properly managed.

February 21, 2013
5:30pm-7:30pm

Register today!
http://www.eventbrite.com/event/5389799034

------------------------------ADVERTISEMENT-------------------------------

Safire Partners Executive Search

Safire Partners has completed 150+ retained executive searches since 2006
working with emerging businesses in digital media, Internet, eCommerce,
software and clean technology across Southern California. Please visit
our website to see an updated list of our clients and searches completed
at http://www.safirepartners.com/. We are always interested in
meeting new candidates and potential clients, so feel free to email our
Managing Partner, Todd Gitlin at [email protected]. We can also always be a
friendly source for investor introductions and general market /
compensation intelligence.


------------------------------ADVERTISEMENT-------------------------------



------------------------------------------------------------------------
RECENT JOB POSTINGS
More jobs at http://www.socaltech.com/Jobs
Members post jobs for free

QA Tester, Los Angeles, FileTrek
http://www.socaltech.com/showjob.php?id=5481

Senior Search and Data Engineer, Los Angeles, FileTrek
http://www.socaltech.com/showjob.php?id=5480

Senior Node/Python Developer, Los Angeles, FileTrek
http://www.socaltech.com/showjob.php?id=5479

Senior Front End Developer, Los Angeles, FileTrek
http://www.socaltech.com/showjob.php?id=5478

Principal Software Engineer (Web Front End), Burbank, Condusiv Technologies
http://www.socaltech.com/showjob.php?id=5468

Senior Software Engineer, Burbank, Condusiv Technologies
http://www.socaltech.com/showjob.php?id=5469



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RECENT FUNDING SUMMARY

02/12/13 Aviir                                    $10.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=48499

02/11/13 Crashworks, Inc.                         $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=48497

02/11/13 Snapchat                                 $13.5M
http://www.socaltech.com/intelligence/?action=showdeal&id=48495

02/08/13 Club W                                   $3.1M
http://www.socaltech.com/intelligence/?action=showdeal&id=48389

02/07/13 FreedomPop                               $4.3M
http://www.socaltech.com/intelligence/?action=showdeal&id=48386

02/05/13 Tapiture                                 $0.8M
http://www.socaltech.com/intelligence/?action=showdeal&id=48377

02/04/13 Legend3D, Inc.                           $8.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=48326

02/01/13 Ellie                                    $2.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=48325

01/31/13 Health Data Vision, Inc.                 $2.8M
http://www.socaltech.com/intelligence/?action=showdeal&id=48297

01/31/13 Glow Digital Media                       $1.3M
http://www.socaltech.com/intelligence/?action=showdeal&id=48242

01/31/13 TakeLessons                              $4.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=48241

01/31/13 Ivantis, Inc.                            $27.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=48237

01/29/13 DB Networks                              $4.5M
http://www.socaltech.com/intelligence/?action=showdeal&id=48232

01/25/13 Glaukos                                  $30.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=48168

01/25/13 Prospect Park The Online Network         $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=48165

01/24/13 Sotera Wireless FKA Triage Wireless      $14.8M
http://www.socaltech.com/intelligence/?action=showdeal&id=48076

01/24/13 CircuitHub                               $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=48063

01/24/13 Gobbler                                  $1.5M
http://www.socaltech.com/intelligence/?action=showdeal&id=48060

01/23/13 Oneroof Energy                           $30.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=48057

01/23/13 ParkMe                                   $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=48051

01/22/13 Kareo                                    $20.5M
http://www.socaltech.com/intelligence/?action=showdeal&id=48046

01/22/13 Atlas Powered                            $0.7M
http://www.socaltech.com/intelligence/?action=showdeal&id=48043

01/17/13 Telcentris                               $3.5M
http://www.socaltech.com/intelligence/?action=showdeal&id=48037

01/17/13 OpenX                                    $22.5M
http://www.socaltech.com/intelligence/?action=showdeal&id=47896

01/16/13 Lynda.com                                $103.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=47886

01/16/13 PICS Auditing                            $35.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=47888

01/14/13 Convertro                                $5.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=47865

01/14/13 Tongal, Inc.                             $15.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=47864



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Upcoming Events This Month http://www.socaltech.com/Calendar
socaltech.com Calendar of Southern California High Tech Events

Submit your events at least two weeks in advance to:
http://www.socaltech.com/submitevent.html

February 12, San Diego -- Online Marketing Summit San Diego (Feb 11-13)
connects marketers with the knowledge, experts and technologies that are
transforming digital marketing and business. Join us for three days of 40+
conference sessions and workshops across eight tracks and discover the
latest insights on analytics & big data, content marketing, demand
generation, email, mobile, search, social, and strategy.  Special Offer
for socaltech: Use code WESOCALTECH for 250ff Conference Passes. See
http://www.socaltech.com/calendar/eventid/23080

February 12, Costa Mesa -- PMI-OC February 2013 Dinner Meeting . Gregg
Oliver from Pathfinder Communication, an influence and communication
training firm, will discuss project leadership, including knowing the
differences between management and leadership, how to develop a leadership
perspective, and techniques to use in difficult situations at the Feb. 12,
2013, meeting of the Project Management Institute’s Orange County
Chapter.. See http://www.socaltech.com/calendar/eventid/23147

February 12, Santa Monica -- Technori Pitch is a monthly showcase of
Southern California’s most innovative startups, pitching their latest
technologies. Each month, impassioned entrepreneurs, developers,
designers, tech companies, investors and general tech enthusiasts gather
to watch startups launch and present their newest products.
Whether you’re deeply immersed in the Silicon Beach scene, or an onlooker
ready to jump in, Technori Pitch is the premier event to see firsthand
what’s cooking up in our great city. SoCalTech readers get save 15% off
tickets using code SOCALTECH1. See
http://www.socaltech.com/calendar/eventid/23060

February 12, Santa Monica -- Building Your MVP as a Non-Technical Founder.
Are you a founder who's got a great concept and needs to get the product
built? In this class, Tony Karrer, a well known CTO for early-stage
startups including eHarmony, will take you through the keys to
successfully getting your mobile/web product built. He will go through key
questions that face every founder around development. See
http://www.socaltech.com/calendar/eventid/23173

February 12, Los Angeles -- Angels, Do Accelerators Work? LAVA Breakfast.
LAVA presents two Angel Investors who will discuss the sourcing of their
investments and also will opine on the effectiveness of the local
Accelerators in Los Angeles. Panelists include Dale Okuno and Jeff Lapin.
Dale Okuno is a Los Angeles based technology investor having invested over
$7 million in over 30 start-up companies since 2009. Jeffrey Lapin was most
recently the Chief Executive Officer Atari, S.A., a French public company
that develops and publishes online and boxed video games and related
applications. See http://www.socaltech.com/calendar/eventid/23192

February 12, San Diego -- Leasing Fundamentals: How to Save Money, Reduce
Risk, and Manage the Leasing Process. CONNECT. Facilities costs are often
the second largest expense after payroll, therefore it is crucial that
businesses maximize their negotiating leverage to enhance their
bottom-line. This means effectively managing the leasing process from
start to finish so that you keep your project on time and within budget,
while optimizing the quality and efficiency of your working environment.
This workshop will discuss the current state of the economy as it relates
to the real estate market in San Diego County and provide education and
insight you can use in your next lease transaction to save money, reduce
risk and extract the optimal concession packages based on what other
tenants are getting in today's environment. Presenters: Kirt Gilliland,
Project Manager, Hughes Marino; Scot Ginsburg, Senior Vice President,
Hughes Marino; Joe Perez, CPA, Partner, Squar Milner; Dawn Saunders, Of
Counsel, Mintz Levin.. See http://www.socaltech.com/calendar/eventid/23048

February 13, San Diego -- Online Marketing Summit San Diego (Feb 11-13)
connects marketers with the knowledge, experts and technologies that are
transforming digital marketing and business. Join us for three days of 40+
conference sessions and workshops across eight tracks and discover the
latest insights on analytics & big data, content marketing, demand
generation, email, mobile, search, social, and strategy.  Special Offer
for socaltech: Use code WESOCALTECH for 250ff Conference Passes. See
http://www.socaltech.com/calendar/eventid/23081

February 13, Ventura -- Ventura NEXT Program: Customer Discovery. Early
stage entrepreneurs often become infatuated with their product -- building
something to solve a problem they think (or sometimes hope) people actually
have. But the reality is that there is nothing more powerful for an
entrepreneur than building a product that solves a real problem for a
customer. It's only by structured customer discovery that you'll learn
what your customers need to have solved, how to solve it easier, cheaper
or faster, and what they will pay to get the job done. It seems so simple,
but most entrepreneurs waste lots of time and resources bypassing customer
discovery or accomplishing it by trial and error. See
http://www.eventbrite.com/event/534557275. See
http://www.socaltech.com/calendar/eventid/23156

February 13, Santa Monica -- Effective and Efficient Social Media
Management. Stop wasting time and money juggling your social media
efforts. In this class you will master proven tips and tricks to help you
get the most out of social media while spending less time on it. Don't
miss out on the opportunity market to millions of active engaged people in
the space. See http://www.socaltech.com/calendar/eventid/23174

February 13, Santa Monica -- Startup Weekend's NEXT Los Angeles is an
in-person, action-based 4-6 week program that lets early-stage startup
teams apply Steve Blank’s Customer Development methodology in a
challenging and socially accountable environment in their local community.
 The NEXT program is a course that provides real world, hands-on learning
on how to build a real company. This is not a class about how to write a
business plan, and it’s not an exercise in academic research.. this is a
practical course with a flipped-classroom, workshop approach for teams of
2+ co-founders. Similar to Startup Weekend events, NEXT creates an
entrepreneurial experience with all the pressures and demands of a
real-world early-stage startup.. See
http://www.socaltech.com/calendar/eventid/23161

February 13, Santa Monica -- Women in LAVA: HIRING FOR STARTUPS. Hiring For
StartUps: You have been wearing all the hats in your company. But you can't
do everything - you need others to help you grow your business. Can you
afford to hire employees? When is the right time to hire people? Should
they be employees or independent contractors? What if you can't pay them
market rates? Can you compensate them in other ways? Should you give them
equity? Can you defer their salaries? Should you let people volunteer
their time? How do you find the right people? What if you hire the wrong
person. See http://www.socaltech.com/calendar/eventid/23194

February 20, Santa Monica -- An Open Cloud Discussion with John Engates,
CTO, Rackspace Hosting. Schmoozd is stoked to announce MentorNight - a NEW
interactive series of great events for entrepreneurs, mentors & mentors.
MentorNight brings together the brightest minds around to share what's new
and what's possible. Here's what you can expect from this event: Get direct
insight on what's next in cloud computing directly from the CTO of
Rackspace; Access to successful people (mentors) who are doing things
right in the tech startup space - up close and personal; and a chance to
converse, share ideas with LA's hottest movers and shakers. See
http://www.socaltech.com/calendar/eventid/23188

February 20, Santa Monica -- Mastering Pinterest Marketing. In this class,
you'll learn how to increase your brand presence and drive traffic to your
site using Pinterest as a marketing platform. Shannon Drake will show you
the ins-and-outs of Pinterest, and share real-life examples how she
boosted traffic for both large and small brands. See
http://www.socaltech.com/calendar/eventid/23176

February 20, Los Angeles -- MongoDB LA 2013. MongoDB LA is an annual
one-day conference in Los Angeles, CA dedicated to the open source,
non-relational database MongoDB. See
http://www.socaltech.com/calendar/eventid/23030

February 21, Santa Monica -- Karlin Ventures Community Office Hours.
Interested in receiving feedback on your start-up idea or simply want to
chat about your experience running a company? Karlin Ventures invites you
our new community office hours, an exciting new initiative launched in
conjunction with the ROC in Santa Monica.NEW . See
http://www.socaltech.com/calendar/eventid/23197

February 21, Santa Monica -- SAM Preccelerator Program Presents: CFO
Bootcamp with Peter Trepp. Join Stubbs Alderton & Markiles, LLP for this
exclusive event! Emerging growth businesses are running fast to achieve
their goals.  An experienced CFO, even on an interim-basis, can create
enormous value including spearheading a capital raise, being a strategic
executive partner, and serving as cash flow watchdog.  Additionally, an
experienced CFO wears many hats ensuring that key activities from hiring
to lawyers to customers to investors are all properly managed.. See
http://www.socaltech.com/calendar/eventid/23170

February 21, Culver City -- Managing Social Media and Networking in the
Workplace – What IT Managers  & Executives Need to Know Now!. Social media
in the workplace juxtaposes employees’ legitimate right of privacy with the
employers’ legitimate interests in monitoring appropriate use of
technology, resources, protection of trade secrets and employment
decisions, which may involve the use of technology and resources that
include “snooping” on employees’ activities on Facebook, Twitter, etc.
Companies are at great risk to pay significant sums to disgruntled
employees who may sue them successfully.. See
http://www.socaltech.com/calendar/eventid/23181

February 22, Santa Monica -- Nailing the Pitch w Tyler Crowley. Whether
meeting with potential partners or investors, creating a solid pitch is
one of the most important tasks a new startup must accomplish. Making the
most out of each sales or investor meeting is what this class is all
about. During the class we’ll take a look at unique techniques, tactics
and secrets that will help you construct a powerful pitch. We’ll also look
at the most common mistakes entrepreneurs make. See
http://www.socaltech.com/calendar/eventid/23177

February 22, Los Angeles -- Southern California Linux Expo 11x. SCALE 11x
will be held February 22-24, 2013 at the LAX Hilton.   SCALE 11X – the
11th annual Southern California Linux Expo – takes place on Feb. 22-24,
2013, at the Hilton Los Angeles Airport hotel. As the first-of-the-year
Linux/Open Source software expo in North America, SCALE 11X expects to
host more than 100 exhibitors this year, along with presenting more than
70 speakers.  This year we will be turning your favorite open-conference
up to 11 with an expanded set of co-located conferences and special events
such as DevOps Day Los Angeles, the MySQL Community Conference, and many
more. See http://www.socaltech.com/calendar/eventid/23137

February 23, Tustin -- Los Angeles Ruby Developers Conference. LARubyConf
is being held at the Marconi Auto Museum in Tustin. Feb 23. We're going to
have a great time and the venue is part of the fun. See
http://www.socaltech.com/calendar/eventid/23152

February 23, Santa Monica -- Intro to UX Documentation. General Assembly.
Omnigraffle is the documentation tool of choice for many User Experience
(UX) Designers because of its ease of use and array of stencils available.
This class is an introduction to creating different types of Information
Architecture (IA) documentation using Omnigraffle. See
http://www.socaltech.com/calendar/eventid/23185

February 23, Los Angeles -- Southern California Linux Expo 11x. SCALE 11x
will be held February 22-24, 2013 at the LAX Hilton.   SCALE 11X – the
11th annual Southern California Linux Expo – takes place on Feb. 22-24,
2013, at the Hilton Los Angeles Airport hotel. As the first-of-the-year
Linux/Open Source software expo in North America, SCALE 11X expects to
host more than 100 exhibitors this year, along with presenting more than
70 speakers.  This year we will be turning your favorite open-conference
up to 11 with an expanded set of co-located conferences and special events
such as DevOps Day Los Angeles, the MySQL Community Conference, and many
more. See http://www.socaltech.com/calendar/eventid/23138

February 23, Santa Monica -- Introduction to User Acquisition Marketing.
General Assembly. User Acquisition Marketing is more than just bringing
new people to your product. It’s being able to measure the impact of your
efforts to more efficiently grow your base. This workshop serves as a
basic introduction to the practice, aimed at giving students an overview
of key terminology, concepts, and approaches. See
http://www.socaltech.com/calendar/eventid/23163

February 24, Los Angeles -- Southern California Linux Expo 11x. SCALE 11x
will be held February 22-24, 2013 at the LAX Hilton.   SCALE 11X – the
11th annual Southern California Linux Expo – takes place on Feb. 22-24,
2013, at the Hilton Los Angeles Airport hotel. As the first-of-the-year
Linux/Open Source software expo in North America, SCALE 11X expects to
host more than 100 exhibitors this year, along with presenting more than
70 speakers.  This year we will be turning your favorite open-conference
up to 11 with an expanded set of co-located conferences and special events
such as DevOps Day Los Angeles, the MySQL Community Conference, and many
more. See http://www.socaltech.com/calendar/eventid/23139

February 26, Santa Monica -- Startup Accounting - Essentials every founder
should know. Just in time for the Corporate Tax Returns deadline. In this
class we will cover the necessary tools and measures startups must take to
manage their finances. See http://www.socaltech.com/calendar/eventid/23178

February 27, Santa Monica -- LaunchFEST LA: Media, Entertainment, Tech,
Social Impact, Health Ventures. iHollywoodForum. Want to Pitch Investors
for Media, Entertainment, Tech, Health and Wellness, or Social Impact
Ventures? Want to learn about attracting funding and partnerships in these
markets?  Join this EXCLUSIVE venture forum where we feature FOUR sessions
in different categories. Each session involves a panel discussion by
investors, followed by venture pitch from startups. See
http://www.socaltech.com/calendar/eventid/23195

February 27,  -- Open Evening for Entrepreneurs - Los Angeles. The Maverick
Angels Open Evening for Entrepreneurs is an event geared towards
familiarizing entrepreneurs with the Maverick Angels process, our members,
and our sponsors.  At this event you will learn the advantages of becoming
involved with our next-generation angel network and what it takes to
navigate your company through the investment landscape.
You will hear from a few of our sponsors regarding key issues currently
facing start-ups.  We will also have an "Ask the Angels" panel composed of
several of our investor members. See
http://www.socaltech.com/calendar/eventid/23154

February 27, Los Angeles -- Open Evening for Entrepreneurs - Los Angeles.
The Maverick Angels Open Evening for Entrepreneurs is an event geared
towards familiarizing entrepreneurs with the Maverick Angels process, our
members, and our sponsors.  At this event you will learn the advantages of
becoming involved with our next-generation angel network and what it takes
to navigate your company through the investment landscape.
You will hear from a few of our sponsors regarding key issues currently
facing start-ups.  We will also have an "Ask the Angels" panel composed of
several of our investor members. See
http://www.socaltech.com/calendar/eventid/23155

February 28, Santa Monica -- Karlin Ventures Community Office Hours.
Interested in receiving feedback on your start-up idea or simply want to
chat about your experience running a company? Karlin Ventures invites you
our new community office hours, an exciting new initiative launched in
conjunction with the ROC in Santa Monica.NEW . See
http://www.socaltech.com/calendar/eventid/23198

February 28, Santa Monica -- Business Networking and Relationship Building.
Join us for this class that every entrepreneur will undoubtedly benefit
from! Business networking and relationship building skills are essential
to any startup founder. Stephen Meade regularly speaks at executive
leadership conferences and the largest startup communities in the world.
See http://www.socaltech.com/calendar/eventid/23179

March 1, Westlake Village -- Maverick Angels Investment Accelerator. Do you
have a great business idea? Do you find it difficult to raise capital or
communicate your offering in a way that is complete or compelling in the
time given for your pitch to investors? Many entrepreneurs have promising
businesses but are not skilled in how best to present themselves to
investors. At Maverick Angels, we understand our responsibility as angel
investors to help entrepreneurs streamline their investment pitch and to
better articulate their vision to enroll investors. The Investment
Accelerator is a Three-Part Process which teaches the fundamental steps
for becoming a successful entrepreneur, including time-tested strategies
for raising start-up capital from angel and venture capital investors. See
http://www.socaltech.com/calendar/eventid/23092

March 2, Santa Monica -- Programming for Non-Programmers: Intensive
Workshop. General Assembly. Are you a creative or entrepreneur that wishes
you could speak tech with your web development team? Maybe you wish you
could code a bit yourself? Programming for Non-Programmers is a workshop
series at General Assembly designed to help non-programmers communicate
more efficiently with developers. Because leading a development team
(without being a developer yourself) can sometimes feels like “talking
about dancing”, we’ve created an interactive and friendly environment in
which to learn the basics. See
http://www.socaltech.com/calendar/eventid/23167

March 5, Santa Monica -- Google Adwords: Common Pitfalls and How to Avoid
Them. Coloft. Google may be one of the most effective ways to advertise,
but it's also one of the easiest ways to throw money down a hole. In this
class, you'll learn common mistakes new advertisers make, as well as
strategies to maximize your budget and find the most qualified buyers for
your business.. See http://www.socaltech.com/calendar/eventid/23180

March 7, Santa Monica -- Karlin Ventures Community Office Hours. Interested
in receiving feedback on your start-up idea or simply want to chat about
your experience running a company? Karlin Ventures invites you our new
community office hours, an exciting new initiative launched in conjunction
with the ROC in Santa Monica.NEW . See
http://www.socaltech.com/calendar/eventid/23199



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Sponsored by:

Clearstone Ventures (www.clearstone.com).
Venture capital for innovators.

TVC Capital LLC (www.tvccapital.com)
Investments in and Acquisitions of Growing Software Companies

Silicon Valley Bank (http://www.svb.com).
Helping entrepreneurs succeed.

Stubbs Alderton Markiles, LLP (http://www.stubbsalderton.com).
Business. Technology. Law. Vision.

Safire Partners (http://www.safirepartners.com).
Los Angeles-based executive search for emerging growth companies

Binary Pulse Technology Marketing (http://www.binarypulse.com).
We Create Demand for California's Technology Companies.

Deloitte LLP (http://www.deloitte.com/us/technology).

Fetch Recruiting, Inc. (www.fetchrecruiting.com)
Technical Recruiting for LA based Startups and High-Growth Companies

Key info (http://www.keyinfo.com)
We build private cloud architectures


Email [email protected] for more information about sponsoring this
newsletter.
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