socaltech.com TechNews - Friday, September 19, 2014
Edited by Benjamin F. Kuo
ISSN: 1524-6736
http://www.socaltech.com/News
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Sponsored by:

TVC Capital LLC (www.tvccapital.com)
Investments and acquisitions of growing software companies.

Silicon Valley Bank (http://www.svb.com).
Helping entrepreneurs succeed.

Safire Partners (http://www.safirepartners.com).
Los Angeles-based executive search for emerging growth companies

Deloitte LLP (http://www.deloitte.com/us/technology).

Key info (http://www.keyinfo.com)
infrastructure ~ connectivity ~ co-location ~ cloud

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   --Driving User Engagement With FEM's Video Recommendations
   --The First socalTECH 50: Where Are They Now?
   --Heard Takes On Social Sharing, Networking
   --Colorescience Gets $15M
   --Cynvenio Biosystems Scores Insurance Reimbursement Win
   --Gem Gets $2M For Bitcoin API
   --Metacloud VC On Cisco Acquisition: "Epic Exit"
   --BeLinked Mashes Up LinkedIn, Tinder For Dating
   --Shuttlerock Raises $2.35M, Sets Up Shop In LA

   MARKETPLACE
   --SAM Congratulates Beats Music and Beats Electronics
   --Stradling
   --Binary Pulse Technology Marketing. We Create Demand.
   --Fetch Recruiting, Inc.

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Driving User Engagement With FEM's Video Recommendations
----
Can software algorithms help drive more user engagement and video
views for publishers? According to Los Angeles-based FEM
(fem-inc.com), video recommendations can make a significant difference
in how long a user spends on a website or app. Rachel Payne, the CEO
and one of the co-founders of FEM, is a veteran of Google, and spoke
to us earlier (More...)
http://www.socaltech.com/driving_user_engagement_with_fem/s-0057001.html

The First socalTECH 50: Where Are They Now?
----
Last year, we compiled our first list of the socalTECH 50: our attempt
to pick fifty people here in Southern California's technology industry
who represent some of the best of what the region has to offer, and
which we though people ought to keep an eye on. (More...)
http://www.socaltech.com/the_first_socaltech___where_are_they_now_/s-0057002.html

Heard Takes On Social Sharing, Networking
----
Santa Monica-based Heard, a startup developing social sharing and
networking software for iOS, Android, and the desktop said this week
that it has launched a brand new "social exchange" software product
aimed at letting people share and exchange content online. The company
was co-founded by Dave Vronay (CEO) and Ruben Kleinman (CTO), who
previously spent time at Netflix developing that company's movie
classification and matching system. Heard said that its software
revolves around "badges" earned for verified facts about users such as
where they work, industry expertise or association memberships, and
allows users to remain completely anonymous if they wish. Heard is
implementing many techniques reminiscent of Netflix's content
recommendations engine into social data and community.
http://www.socaltech.com/heard_takes_on_social_sharing_networking/s-0057005.html

Colorescience Gets $15M
----
Carslbad-based Colorescience, a developer of premium makeup, suncare,
and skincare products, said this week that it has raised $15M in a
funding round. The Series B funding was led by Longwood Fund, and also
included the company's existing investors. The company said $7.5M of
that round came from its existing investors, whic include Hale
BioPharma Ventures, Split Rock Partners, Merritt Capital Corporation,
HealthCare Ventures, Montreux, Domain Associates, and others.
Colorescience said the stock offering came at $1.14 per share, a 20
percent increase from its last round. Rich Aldrich of Longwood Fund
joins the company's board with the funding.
http://www.socaltech.com/intelligence/index.php?action=showdeal&id=59883

Cynvenio Biosystems Scores Insurance Reimbursement Win
----
Westlake Village-based Cynvenio Biosystems said this week that it has
scored a big win for its genomic testing products, with the company's
ClearID Breast Cancer test now reimburseable under most health
insurance plans. Cynvenio said its cancer therapy blood test is being
accepted by Aetna, UnitedHealth Group, Cigna, Assurant, Blue
Cross/Blue Shield, Humana, Kaiser Permanente and others. Cynvenio's
test uses a blood test and DNA sequencing to monitor patient response
to cancer treatment, and is an alternative to more invasive tissue
biopsies. Cynvenio is led by Andre de Fusco.

Gem Gets $2M For Bitcoin API
----
Venice, California-based Bitcoin startup Gem has raised $2M, to make
Bitcoin easier to use for developers, the company said this week.
(More...)
http://www.socaltech.com/intelligence/index.php?action=showdeal&id=59882

Metacloud VC On Cisco Acquisition: "Epic Exit"
----
According to one of Pasadena-based Metacloud's venture capital
backers, the acquisition of the cloud services provider by Cisco on
Wednesday was an "epic exit". (More...)
http://www.socaltech.com/metacloud_vc_on_cisco_acquisition__epic_exit_/s-0056995.html

BeLinked Mashes Up LinkedIn, Tinder For Dating
----
What would happen if you mashed up the business centric world of
LinkedIn, with the hot-dating action of Tinder? You'd get BeLinked, a
new Los Angeles-based service which uses LinkedIn's social graph to
help connect you with dates.( More...)
http://www.socaltech.com/belinked_mashes_up_linkedin_tinder_for_dating/s-0056994.htmlo

Shuttlerock Raises $2.35M, Sets Up Shop In LA
----
Shuttlerock, a New Zealand-based developer of marketing software which
helps companies embed social media generated by their fans into their
websites, has raised $2.35M in a Series A funding, and opened up its
US headquarters in Los Angeles. ShuttleRock also said that it has
named former ValueClick CEO James R. Zarley as its chairman of its
board. The funding came from such investors as Japanese digital
advertising agency Opt, ICE Angels, and angels Gary McCormick and
Yoshihiro Kawamura. The company said this new round of funding will go
towards expanding the company's presence in North America. As part of
that expansion, Jade Swords has been named CEO, North America, to be
based here in Los Angeles.



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SAM Congratulates Beats Music and Beats Electronics

Stubbs Alderton & Markiles, LLP would like to congratulate long time client
Beats Electronics and Beats Music in their acquisition by Apple, Inc.

In addition to acting as Beats' counsel since its formation in 2008 by Dr.
Dre and Jimmy Iovine, SAM was involved in the sale to Apple.  Attorneys
assisting in the acquisition transaction included Scott Galer, Gaurav
Krishan and Mariam Tonya Karson.

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------------------------------------------------------------------------
RECENT JOB POSTINGS
More jobs at http://www.socaltech.com/Jobs
Members post jobs for free

CDN Expert Consultant, Santa Monica, RampRate
http://www.socaltech.com/showjob.php?id=5592

QA Automation Manager, Los Angeles, Fetch Recruiting, Inc.
http://www.socaltech.com/showjob.php?id=5591

VP of Business Development, Santa Monica, RampRate
http://www.socaltech.com/showjob.php?id=5590

Executive Assistant to the CEO, Santa Monica, RampRate
http://www.socaltech.com/showjob.php?id=5589

Chief of Staff & Controller, Santa Monica, RampRate
http://www.socaltech.com/showjob.php?id=5588

Business Development Director, Los Angeles, Colony Logic
http://www.socaltech.com/showjob.php?id=5587



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RECENT FUNDING SUMMARY

09/18/14 Gem                                      $2.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=59882

09/18/14 Docupace                                 $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=59772

09/18/14 Rio SEO                                  $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=59771

09/18/14 BeautyCon                                $5.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=59770

09/16/14 3D Robotics                              $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=59697

09/16/14 Workpop                                  $7.9M
http://www.socaltech.com/intelligence/?action=showdeal&id=59693

09/12/14 AssetAvenue                              $3.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=59688

09/10/14 Colorescience                            $15.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=59883

09/10/14 Avelas Biosciences                       $7.4M
http://www.socaltech.com/intelligence/?action=showdeal&id=59684

09/10/14 Telogis, Inc.                            $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=59573

09/09/14 HomeUnion                                $5.5M
http://www.socaltech.com/intelligence/?action=showdeal&id=59519

09/02/14 Measurabl                                $2.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=59353

09/02/14 Legend3D, Inc.                           $10.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=59352

08/29/14 Just Fabulous                            $85.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=59349

08/26/14 The Honest Co.                           $70.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=59282

08/26/14 ZipRecruiter                             $63.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=59278

08/25/14 Lastline, Inc.                           $10.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=59277

08/22/14 Genius Biotech                           $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=59270

08/21/14 Nervana Systems                          $3.3M
http://www.socaltech.com/intelligence/?action=showdeal&id=59268

08/20/14 IQMS                                     $0.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=59199



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Upcoming Events This Month http://www.socaltech.com/Calendar
socaltech.com Calendar of Southern California High Tech Events

Submit your events at least two weeks in advance to:
http://www.socaltech.com/submitevent.html

September 23, El Segundo -- FWD.us Chapter Relaunch Party. FWD.us is a tech
policy advocacy organization dedicated to engaging the tech community in
politics. The FWD.us LA Chapter Relaunch event will introduce supporters
to our new model and launch three projects: The Democracy Project, The 2.0
Project, and The Co-Founders ProjectNEW . See
http://www.socaltech.com/calendar/eventid/24303

September 24, CONNECT -- CONNECT's FrameWork’s Workshop: Obtaining
Commercially Effective IP. CONNECT’s FrameWorks Workshop brings you the
Basics of Obtaining Commercially Effective IP on September 24 In
partnership with Pillsbury Winthrop Shaw Pittman LLP. Intellectual
property rights are often key to the foundation, growth and ultimate
survival of a company.  Learn the interplay of trade secrets and patents,
including their relative advantages and disadvantages, the types of
inventions protectable by patents, the criteria that must be met in order
to obtain patent protection and the recent patent rule changes and how
they will affect patent rights and strategy. See
http://www.socaltech.com/calendar/eventid/24279

September 24, Santa Monica -- Fireside Chat with Brad Feld - Managing
Director, Foundry Group. Don't miss the chance to hear one of the nation's
most prominent VCs!
Brad Feld is among the most prominent names nationally in the venture
capital & startup worlds. Brad co-founded TechStars and Foundry Group, and
is the author of nine books on startups and venture capital.. See
http://www.socaltech.com/calendar/eventid/24287

September 24, Santa Monica -- LA Tech Mix & Mingle. Mix and mingle, join us
for cocktails and nibbles on Wednesday, September 24th at the WOKCANO in
Santa Monica.  Eat, drink, and connect with other startups, VCs,
entrepreneurs, and technology enthusiasts - check out what they’re doing
now, what the future holds and how they’re setting the trends.  Whether
you are looking for investors, a mentor, advice or just simply connecting
for opportunities - this event is for you.
https://www.eventbrite.com/e/la-tech-mix-mingle-tickets-124744564. See
http://www.socaltech.com/calendar/eventid/24238

September 24, Santa Monica -- LA Tech Mix & Mingle. Mix and mingle, join us
for cocktails and nibbles on Wednesday, September 24th, 6:30pm at the
WOKCANO in Santa Monica.  Eat, drink, and connect with other startups,
VCs, entrepreneurs, and technology enthusiasts - check out what they’re
doing now, what the future holds and how they’re setting the trends.
Whether you are looking for investors, a mentor, advice or just simply
connecting for opportunities - this event is for you.
http://www.eventbrite.com/e/la-tech-mix-mingle-tickets-124744564. See
http://www.socaltech.com/calendar/eventid/24273

September 24, Pasadena -- NDA Workshop for Entrepreneurs. Interactive
workshop designed to teach entrepreneurs when an NDA is needed, what terms
to avoid and when to call a lawyer. Email [email protected] . See
http://www.socaltech.com/calendar/eventid/24299

September 24, Santa Monica -- Finding Capital by Using the JOBS Act. Title
II of the JOBS Act gives companies a new way to raise capital and
investors a new way to learn about and invest in deals.  Find out what
types of crowdfunding are currently legal and what types are not yet
legal.  Learn about crowdfunding from a panel of experts that are already
changing the capital raising industry todayNEW . See
http://www.socaltech.com/calendar/eventid/24298

September 25, Costa Mesa -- Technologies Shaping the Future. OCTANe. This
program will review the trends and technologies that are shaping the
future of aesthetic medicine in Orange County.  We will hear from industry
luminaries, review state of the art aesthetic medicine technologies,
receive company presentations from emerging high growth companies, and
hear from leading clinicians in facial reconstruction, body shaping and
augmentation, and pharmaceutical aesthetics regarding the technologies
shaping the look of the futureNEW . See
http://www.socaltech.com/calendar/eventid/24305

September 25, Newport Beach -- Throwback Thursday Fall Mixer. It’s time to
dig through your old junk drawers and look for your old tech items because
we’re throwing a Throwback Thursday Fall Tech Mixer! Show up to this event
with an old electronic item and get entered to win a free drink on us! Do
you love talking tech and meeting like-minded people? Well if you answered
yes then you MUST join us for our Throwback Thursday Fall Tech Mixer! We’ll
just be hanging out, swapping tech news, stories and such. All are welcome
to attend this night of fun and networking with tech professionals and
tech enthusiasts of all kinds. A heartfelt thank you to our sponsors, QS,
Workbridge Associates and Jobspring PartnersNEW . See
http://www.socaltech.com/calendar/eventid/24296

September 30, Irvine -- OC Business Expo. Please join us for Orange
County's Largest Networking Event of the year, OC Business Expo, hosted by
USC.  Excellent opportunity to meet other professionals, secure new
opportunities and expand your network.  Please see link for address and
more information. See http://www.socaltech.com/calendar/eventid/24260

September 30, Santa Monica -- Santa Monica New Tech Meetup. 6 new tech
startup companies will present their products and technology (5 min demo+5
min Q&A). See http://www.socaltech.com/calendar/eventid/24288

October 2, Santa Monica -- Turning Passion into Success – a fireside chat
with Jon Kraft, hosted by Mark Landay, Dynamic Synergy Executive
Recruitment. Jon was cofounder and previous CEO of Pandora Media. Beyond
Pandora, Jon has followed his passions creating several successful
companies. Jon will discuss his previous experiences with the most popular
music brand in the world and how he is influencing technology now through
his most recent startup, Thrively. This event is restricted to qualified
CEOs & CFOs only a confirmed RSVP is required.  No service providers
admitted.NEW . See http://www.socaltech.com/calendar/eventid/24304

October 2, Los Angeles -- Chick Launcher Entrepreneur Fast Pitch Event &
Conference. On Thursday, October 2nd, Chick Launcher is hosting an event
from 11:30 am to 7:00 pm.  The event features a networking lunch and
reception, three panels: Access to Capital, Investor Panel and CEO Panel,
followed by Fast Pitch presentations from 13 finalists and educational
sessions from our sponsors/advisors. See
http://www.socaltech.com/calendar/eventid/24282

October 2, Los Angeles -- 2014 Body Computing Conference. USC. The Body
Computing conference is an event designed for those seeking modern
healthcare solutions. Digital and lifescience executives, sensor and
mobile app inventors, strategists, designers, investors, visionaries, and
creatives will captivate both on stage and in the crowd. It is a one-day
live event filled with dynamic demonstrations, interdisciplinary content,
and valuable connections.. See
http://www.socaltech.com/calendar/eventid/24272

October 2, Santa Monica -- An Evening with Peter Thiel. Live Talks LA.
Peter Thiel
Technology Entrepreneur and Investor; Co-founder PayPal. Zero to One:
Notes on Startups, or How to Build the Future. See
http://www.socaltech.com/calendar/eventid/24234

October 2, Santa Monica -- Vator Splash LA. Vator Splash is one of the
must-attend startup events and competitions, where promising startups are
discovered, lessons from prominent founders are learned and views from
blue-chip investors are heard. This event gives startups an unparalleled
opportunity to network with active investors and industry thought leaders.
See http://www.socaltech.com/calendar/eventid/24203

October 8, Los Angeles -- LAEDC Forecast. Changing Face of Education: From
Industrial to Innovation. LAEDC. Speakers: Robert A. Kleinhenz, Ph.D. -
Chief Economist, Kyser Center for Economic Research at LAEDC; Timothy
White, Ph.D. - Chancellor, California State University System; Moderated
by Frank Mottek, KNX1070. See
http://www.socaltech.com/calendar/eventid/24232

October 9, Los Angeles -- TechOut LA . TechOut LA is an interactive tech
education conference featuring high-impact keynotes, amazing networking,
giveaways and the latest in interactive techNEW . See
http://www.socaltech.com/calendar/eventid/24297

October 9, Thousand Oaks -- Ocean Health to Lunar Landings: How to compete
for a Multi-Million Dollar XPrize. CleanTechnologyCouncil.org Workshop -
How to build your company without Angel or VC money. Co-founders Mike
Outmesguine, CEO and Alan DeRossett, CTO of VoXearch.com will tell you how
they gained support of Fortune 1000 sponsors and became contenders for the
multi-million dollar XPrize. The team’s first XPRIZE challenge was to
develop the world's first Medical Tricorder, based on the science-fiction
device. They moved on to the Ocean Health XPRIZE using their experience
with sensor technology.  Don't miss this Special EventNEW . See
http://www.socaltech.com/calendar/eventid/24300

October 15, Fullerton -- TriTech SBDC Presents... SBIR/STTR Workshops. This
half-day workshop provides basic information about the federal SBIR and
STTR programs. Topics will include: benefits and limitations of SBIR/STTR
funding and steps to prepare for the writing and submission processe. See
http://www.socaltech.com/calendar/eventid/23839



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Sponsored by:

TVC Capital LLC (www.tvccapital.com)
Investments in and Acquisitions of Growing Software Companies

Silicon Valley Bank (http://www.svb.com).
Helping entrepreneurs succeed.

Stubbs Alderton Markiles, LLP (http://www.stubbsalderton.com).
Business. Technology. Law. Vision.

Safire Partners (http://www.safirepartners.com).
Los Angeles-based executive search for emerging growth companies

Binary Pulse Technology Marketing (http://www.binarypulse.com).
We Create Demand for California's Technology Companies.

Deloitte LLP (http://www.deloitte.com/us/technology).

Fetch Recruiting, Inc. (www.fetchrecruiting.com)
Technical Recruiting for LA based Startups and High-Growth Companies

Key info (http://www.keyinfo.com)
infrastructure ~ connectivity ~ co-location ~ cloud

Email [email protected] for more information about sponsoring this
newsletter.
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Legal Notices
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While SOCALTECH LLC has used its best efforts in collecting and preparing
the information published herein, SOCALTECH LLC does not assume, and hereby
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omissions, whether such errors or omissions resulted from negligence,
accident or other causes.

All contents Copyright (c) 2014 SOCALTECH LLC. All rights reserved.

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