socaltech.com TechNews - Friday, December 5, 2014
Edited by Benjamin F. Kuo
ISSN: 1524-6736
http://www.socaltech.com/News
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Sponsored by:

TVC Capital LLC (www.tvccapital.com)
Investments and acquisitions of growing software companies.

Stubbs Alderton Markiles, LLP (http://www.stubbsalderton.com).
Business. Technology. Law. Vision.

Safire Partners (http://www.safirepartners.com).
Los Angeles-based executive search for emerging growth companies

Binary Pulse Technology Marketing (http://www.binarypulse.com).
We Create Demand for California's Technology Companies.

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   --How Blossom Wants To Save Water, Money Using The Cloud
   --Qualcomm Invests $7M In Qterics
   --Aerovironment Ups Contract Win By $38.3M
   --Arrowhead Research Names General Counsel
   --Uber Takes Lead In Ridesharing Fundraising With $1.2 Billion Round
   --CallFire Acquires FireText
   --Vantage Media Sells Unit To Campus Explorer
   --RealD Cuts Staff, Downsizes Facilities
   --Digital Family Reunion 2014: Less Than A Week To This Year's Biggest Party!

   MARKETPLACE
   --Deloitte
   --La Visual - A Branding, Product Strategy & Rapid Prototyping Accelerator
   --UK Trade & Investment (UKTI)
   -- Key Information Systems Announces Key Cloud
   --Early Stage Commercial Insurance - Pacific Unified Insurance Agency
   --Fetch Recruiting, Inc.

   RECENT JOB POSTINGS
   --Head of Product (VF iQ), Venice, Vision Fleet
   --Senior User Experience (UX) Designer, San Luis Obispo,, MINDBODY Inc.
   --Mid + Sr. Software Engineer, San Luis Obispo,, MINDBODY Inc.
   --Senior Front End Engineer, San Luis Obispo,, MINDBODY Inc.

   RECENT FUNDING

   EVENTS

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How Blossom Wants To Save Water, Money Using The Cloud
----

 Sure, it has been quite a wet week in Southern California this
week—however, we're not out of California's long running drought yet.
Can a smart sprinkler controller be the answer to the drought? Startup
Blossom (www.myblossom.com) thinks it is part of the solution to the
dry conditions across the West—and can help save lots of money for
homeowners nationwide, by tapping into the cloud with a connected,
smart sprinkler controller. The company—in the spirit of Nest—is
hoping that consumers will help drive adoption of its product, which
it expects to ship in January. We spoke with founder Manrique
Brenes--a veteran of such companies as Skype and Cisco--to hear about
Blossom's products, plus its link to such companies at Vizio.

What your product all about?

Manrique Brenes: What we're developed is a smart irrigation
controller. It's a web based controller, which (More...)
http://www.socaltech.com/how_blossom_save_water_cloud/s-0058099.html

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Qualcomm Invests $7M In Qterics
----
San Diego-based Qualcomm has invested $7M in a new, Internet-of-Things
startup called Qterics, as part of a strategic investment, according
to Qterics' parent Silicon Image. Silicon Image said the investment
provides a 7% ownership interest to Qualcomm in its spinout. Aterics
is looking to provide software for Internet-enabled, consumer
products, including TVs, mobile handsets, tablets, routers, home
automation devices, and more. Qterics is based in Minnesota.
http://www.socaltech.com/intelligence/index.php?action=showdeal&id=61181

Aerovironment Ups Contract Win By $38.3M
----
Monrovia-based unmanned aerial vehicle maker Aerovironment reported
Thursday that it has received a number of awards and options on its
contract with the United States Army, for its Switchblade tactical
missile systems, which increase the total contract ceiling for its
existing contract by $38.3M, to a total of $102.1M. The company said
it received a $4.3 million cost plus fixed fee award and $7.1 million
option for the program, increasing the funded part of the contract to
$63.8M. Aerovironment's Switchblade is a small, expendable unmanned
aerial vehicle used in close support to deliver explosives in a highly
targeted way, by crashing its payload into the target.

Arrowhead Research Names General Counsel
----
Pasadena-based Arrowhead Research, which is developing targeted RNAi
biopharmaceuticals, said late Thursday that it has named Patrick
O'Brien as the company's new General Counsel. O'Brien had most
recently been Group Vice President, Legal, for Shire, and also had
served at Johnson & Johnson, at the U.S. Food and Drug Administration,
and in private practice.

Uber Takes Lead In Ridesharing Fundraising With $1.2 Billion Round
----
Los Angeles has been one of the hottest markets for ridesharing
companies, with Uber, Sidecar, Lyft, Flywheel, TaxiMagic, and Opoli --
and probably others--all trying to take a piece of the transportation
market. However, it looks like ridesharing company Uber might have
just changed the equation, after announcing a $1.2 billion funding
round -- with more on tap -- valuing the company at $40 billion
(More...)
http://www.socaltech.com/uber_takes_lead_in_ridesharing_fundraising_with____billion_round/s-0058098.html
http://www.socaltech.com/intelligence/?action=showdeal&id=61170

CallFire Acquires FireText
----
Santa Monica-based telephony, texting, and voice API developer
CallFire announced Thursday that it has acquired UK-based FireText, a
provider of SMS marketing in the UK. Financial terms of the buy were
not disclosed. CallFire said the buy will expand the company into the
European market. CallFire, which is led by Ron Burr, offers up a wide
range of phone and texting services for companies.

Vantage Media Sells Unit To Campus Explorer
----
Los Angeles-based Vantage Media said Thursday that it is selling its
Education Services Business--which sells leads to education
advertisers--to Campus Explorer, as it looks to sharpen its focus on
the technology behind its real time bidding (RTB) advertising
platform. Financial terms of the sale were not announced. Vantage
Media said the business was officially sold last week. The educational
lead generation agency business had been the core of Vantage Media's
original business, before a major pivot by the company into
technology--which the firm has credited with driving it to north of
$100M in revenues. That shift to the RTB bidding technology market
came under the aegis of CEO Patrick Quigley, around three years ago.
http://www.socaltech.com/vantage_media_sells_unit_to_campus_explorer/s-0058094.html

RealD Cuts Staff, Downsizes Facilities
----
Los Angeles-based 3D movie project technology developer RealD said
this morning that it has cut its headcount, and will be downsizing its
facilities, as part of a expense reduction move. According to RealD,
the cuts include the elimination of certain sales and marketing and
research and development expenditures. The number of employees who
will be affected by the cutbacks were not disclosed by the company.
According to the company, the moves will save it around $30M in
expenditures over a two year period. The company said the move is part
of an ongoing effort to streamline its organization and introduce
"additional efficiencies" into its cost structure.

Digital Family Reunion 2014: Less Than A Week To This Year's Biggest Party!
----
There's less than a week to the technology industry's biggest holiday
event of the year--the Digital Family Reunion on Wednesday, December
10th at the Skirball Cultural Center. (More...)
http://www.socaltech.com/digital_family_reunion___4_less_than_a_week_to_this_year_s_biggest_party!/s-0058087.html


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UK Trade & Investment (UKTI)

Part of the UK government’s commercial arm, UK Trade & Investment (UKTI)
helps American companies bring their high-quality investment to the UK's
dynamic economy, acknowledged as Europe's best place from which to succeed
in global business.  We also help UK-based companies succeed in the global
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offices around the world. We provide companies with the tools they require
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 Key Information Systems Announces Key Cloud

Key Information Systems, a leading IT systems integrator and Premier
IBM Business Partner based in Agoura Hills, CA, announced the
availability of Key Cloud for users of cloud computing services.

Key's new cloud services are offered in conjunction with colocation,
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To learn more about the Key Cloud, visit the Key Info website or
contact Pete Elliot at Key Information Systems, Inc., 30077 Agoura
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[email protected] or call 1.818.737.2804.

http://www.keyinfo.com

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------------------------------------------------------------------------
RECENT JOB POSTINGS
More jobs at http://www.socaltech.com/Jobs
Members post jobs for free

Head of Product (VF iQ), Venice, Vision Fleet
http://www.socaltech.com/showjob.php?id=5605

User Experience (UX) Design Manager - Mobile, San Luis Obispo,, MINDBODY Inc.
http://www.socaltech.com/showjob.php?id=5604

User Experience (UX) Design Manager - Mobile, San Luis Obispo,, MINDBODY Inc.
http://www.socaltech.com/showjob.php?id=5603

Senior User Experience (UX) Designer, San Luis Obispo,, MINDBODY Inc.
http://www.socaltech.com/showjob.php?id=5602

Mid + Sr. Software Engineer, San Luis Obispo,, MINDBODY Inc.
http://www.socaltech.com/showjob.php?id=5601

Senior Front End Engineer, San Luis Obispo,, MINDBODY Inc.
http://www.socaltech.com/showjob.php?id=5600



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RECENT FUNDING SUMMARY

12/04/14 WhipClip                                 $20.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=61166

12/04/14 Serviz, Inc.                             $3.2M
http://www.socaltech.com/intelligence/?action=showdeal&id=61165

12/03/14 Cognitive Networks                       $14.5M
http://www.socaltech.com/intelligence/?action=showdeal&id=61164

11/21/14 Breezeworks                              $5.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=61127

11/21/14 PlutoTV                                  $13.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=61126

11/20/14 FastPay                                  $15.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=61047

11/20/14 BioNano Genomics, Inc                    $53.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=61045

11/19/14 Honk                                     $1.8M
http://www.socaltech.com/intelligence/?action=showdeal&id=61038

11/19/14 Carbonics                                $5.5M
http://www.socaltech.com/intelligence/?action=showdeal&id=61037

11/18/14 Renova Therapeutics                      $7.5M
http://www.socaltech.com/intelligence/?action=showdeal&id=61033

11/17/14 Metal Networks                           $5.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=61032

11/13/14 Scopely                                  $35.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=61027

11/10/14 DogVacay                                 $25.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=61021

11/06/14 FloQast                                  $1.3M
http://www.socaltech.com/intelligence/?action=showdeal&id=61017



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Upcoming Events This Month http://www.socaltech.com/Calendar
socaltech.com Calendar of Southern California High Tech Events

Submit your events at least two weeks in advance to:
http://www.socaltech.com/submitevent.html

December 6, Playa Vista -- Accessibility Camp. Welcome to the second
Accessibility Camp Los Angeles.The goal of the day is to provide an open,
informal space for conversation and networking around digital
accessibility and users with disabilities. This free event is held in
association with The Los Angeles Accessibility and Inclusive Design
MeetupNEW . See http://www.socaltech.com/calendar/eventid/24422

December 9, Irvine -- Holiday Tech Mixer & Toys for Tots. Join Orange
County's LARGEST tech meetup for a night of networking, food, drinks,
music and fun! Meet with new and familiar faces while making valuable
connections within our tech community. We host FREE events every month
that feature mixers, demos of the latest tech, and Tech Talks!. See
http://www.socaltech.com/calendar/eventid/24417

December 10, Santa Monica -- Bridging the 49th Parallel - Cross Border
Business in British Columbia. Join us for a catered lunch as we discuss
the benefits of US businesses having operations in British Columbia.  The
program will explore the economic incentives available to technology
companies that are offered by the Government of British Columbia and by
local authorities in Vancouver, how to access the programs and how to
commence operations in BC.  The program will also include first hand
insights of companies that have opened a satellite office in British
Columbia. Speakers include:  Jonathan Friedman, Stubbs Alderton, Mikko
Setala, Rovio Entertainment, Robert Wong, Creative BC, and Lui Petrollini,
E&Y. See http://www.socaltech.com/calendar/eventid/24419

December 10, Los Angeles -- socalTECH50 and the Digital Family Reunion
2014. See http://www.socaltech.com/calendar/eventid/24237

December 10, Century City -- Startup Pitch Bootcamp with Adeo Ressi, CEO of
the Founder Institute. If you have a strong idea that could be pitched more
clearly, then join us for the Startup Pitch Bootcamp. See
http://www.socaltech.com/calendar/eventid/24416

December 10, Santa Monica -- TECH IN MOTION DEMOS & DRINKS. LA is home to
some of the most innovative companies around. From on-demand drinks,
makeovers and massages to live streaming events and social gathering, we
will be featuring some of LA’s most innovative companies who will be on
site demoing their tech-savvy products and apps.
We will have plenty of drinks and light appetizers for your enjoyment. See
http://www.socaltech.com/calendar/eventid/24409

December 11, Santa Monica -- Cross Campus and the All B-School Happy Hour.
Cross Campus and the All B-School Happy Hour Group are hosting another
“Toys 4 Tots, Alcohol 4 Adults” charity holiday party for Silicon Beach!
The holidays are a time to celebrate with family and friends and to be
merry, so the more the merrier. Bring yourself, bring a guest and don’t
forget to bring a toy, and join the fun with your Cross Campus and MBA
family. See http://www.socaltech.com/calendar/eventid/24407

December 11, Los Angeles -- LA Tech Summit. Meet the hottest companies in
Los Angeles and learn what makes "LA Tech" the most innovative technology
ecosystem in the nationNEW . See
http://www.socaltech.com/calendar/eventid/24424

December 14, Santa Monica -- Career Counseling for Designers. General
Assembly. Feeling fuzzy on your career options? Need some guidance? Come
to GA on Saturday to chat with top designers on how they got to where they
are today. We'll have plenty of drinks and snacks to go around while
representatives from the following companies/organizations will be in
attendance to provide you with one on one advice on the various career
paths available to designers in Los Angeles. See
http://www.socaltech.com/calendar/eventid/23845

December 14, Santa Monica -- StartupMind's Ugly Christmas Sweater Party.
Come one, come all to the Ugliest Christmas Sweater party of the Season!
Yes, that's right, right in the heart of Silicon Beach, it's StartupMind's
Christmas party at Seasons 52 and you're all invited. We are participating
in the Spark of Love Toy Drive and tickets are either $10 or free
admission with the donation of a $10 brand new toy. It's an awesome way to
help disadvantaged children experience a little brighter Christmas and give
back. See http://www.socaltech.com/calendar/eventid/24414

December 16, Marina del Rey -- #LATHH Holiday Party & Ping Pong Tourney.
It's that time of year again! Get your party hats on and your pong paddles
out - we're throwing a killer hotel party in MDRNEW . See
http://www.socaltech.com/calendar/eventid/24425

December 16, Irvine -- OC Tech Alliance Holiday Reception. See
http://www.socaltech.com/calendar/eventid/24389

December 18, Santa Monica -- LAVA Holiday Party.  Come celebrate the
Holiday Season with LAVA!
Enjoy a great networking event, awesome food, and holiday beveragesNEW .
See http://www.socaltech.com/calendar/eventid/24420

December 18, Santa Monica -- CONVERSATION W/ KEITH FERRAZZI AND NIR EYAL.
Join us for a Conversation between Keith Ferrazzi and Nir Eyal, focusing
on his new book Hoooked – How to Build Habit-Forming Products. In Hooked,
Nir Eyal explores why some products capture widespread attention while
others flop. Based on years of research and his class at the Stanford
Graduate School of Business, Eyal has written the book he wished had been
available to him as a startup founder—not abstract theory, but a how-to
guide for building better products and technologies. Eyal’s four-step
“Hook Model” details what’s required to build a habit-forming product that
brings users back repeatedly, without relying on costly advertising or
aggressive messaging.  Hear Nir discuss and elaborate on these 4 steps
live, during an in depth conversation with author and noted busines
strategist Keith Ferrazzi. See
http://www.socaltech.com/calendar/eventid/24410

December 31,  -- Heart to Heart: Building Emotional Connections with
Consumers in the Automotive Industry. Wharton University. Presenters:
Professor Patti Williams, John Mendel, and Vicki Poponi (WG’98).
Increasingly marketers want to capture consumer hearts, build loyalty and
brand love. Join us for a discussion about how emotions influence consumer
decision making and specifically how Honda builds bonds with consumers.
Vicki Poponi, Assistant Vice President of Product Planning, Honda, will
discuss how Honda learns about consumers and strives to build emotions
into the product design process. John Mendel, Executive Vice President,
Honda will discuss how Honda uses marketing communications to spark
consumer emotions. Wharton's Professor Patti Williams will discuss
research on emotions and consumer decision making . See
http://www.socaltech.com/calendar/eventid/23907

December 31, Santa Monica -- 409a Valuation.  LA CFOs is a sponsor
supported forum where CFO's of
technology companies can come together to freely collaborate, learn and
innovate, share expertise, ideas, and experiences in confidential,
informal,
non-threatening environment in order increase the efficiency and
effectiveness of their role and enhance our value to our respective
organizations. This month's topic is 409a Valuations, led by Eric Briggs,
Silicon Valley Bank.  This event is restricted to CFOs only.  A confirmed
reservation is required, others will not be admitted.  Please contact
[email protected] for an invitatio. See
http://www.socaltech.com/calendar/eventid/24007



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Sponsored by:

TVC Capital LLC (www.tvccapital.com)
Investments in and Acquisitions of Growing Software Companies

Silicon Valley Bank (http://www.svb.com).
Helping entrepreneurs succeed.

Stubbs Alderton Markiles, LLP (http://www.stubbsalderton.com).
Business. Technology. Law. Vision.

Safire Partners (http://www.safirepartners.com).
SoCal-based executive search for emerging growth companies

Binary Pulse Technology Marketing (http://www.binarypulse.com).
We Create Demand for California's Technology Companies.

Fetch Recruiting, Inc. (www.fetchrecruiting.com)
Technical Recruiting for LA based Startups and High-Growth Companies

Key info (http://www.keyinfo.com)
infrastructure ~ connectivity ~ co-location ~ cloud

PricewaterhouseCoopers (http://www.socaltech.com/pwc).

Shimokaji IP (http://www.shimokaji.com)
Bettering Life Through Creative Ideas

Email [email protected] for more information about sponsoring this
newsletter.
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