socaltech.com TechNews - Thursday, December 18, 2014
Edited by Benjamin F. Kuo
ISSN: 1524-6736
http://www.socaltech.com/News
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Sponsored by:

TVC Capital LLC (www.tvccapital.com)
Investments and acquisitions of growing software companies.

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Helping entrepreneurs succeed.

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Business. Technology. Law. Vision.

PricewaterhouseCoopers (http://www.socaltech.com/pwc).

Safire Partners (http://www.safirepartners.com).
Los Angeles-based executive search for emerging growth companies

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   --Report: U.S. Points To North Korea In Sony Hack
   --Factual Spins New Geofencing, Targeting Tools
   --DogVacay Adds Video Clips To Mobile App
   --Teradata Acquires RainStor
   --Edgewave Raises $2M For Cyber Security Efforts
   --Snapchat Hit By Collateral Damage From Sony Hack
   --Spokeo Hits 150 Employees, Reports Growth
   --TrueX Media Acquired For $200M

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   --Head of Product (VF iQ), Venice, Vision Fleet
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   EVENTS

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Report: U.S. Points To North Korea In Sony Hack
----
U.S. officials have positively identified North Korea as being central to
the hack on Sony Pictures, which resulted in the unprecedented cancellation
of the debut of the film "The Interview" yesterday.  (More...)
http://www.socaltech.com/report_u_s_points_to_north_korea_in_sony_hack/s-0058292.html

Factual Spins New Geofencing, Targeting Tools
----
Los Angeles-based Factual said Wednesday that it has rolled out two new
tools, one aimed at geofencing of data, and another for audience targeting.
The company said its Geopulse Proximity Designer and Geopulse Audience
Builder are specifically aimed at marketers, and use its Global Places data
to help target ad campaigns. For example, Factual said marketers can
specifically use thigns like business mane, merchant chain, category, or
geography and a radius to target offers--for example, offering up ads to
users if they are visiting a merchant's store, or even those of a
competitor. Factual said the dools are being used by such networks as
StrikeAd, Turn, Manage, Deep Forest Media, EQ Works, MdotM, Juice Mobile,
Adsmovil, TAPTAP, among others.

DogVacay Adds Video Clips To Mobile App
----
Santa Monica-based DogVacay, the online marketplace which helps dog owners
find someone to watch their pet when they are away, has added a brand new
feature to its iPhone app.  (More...)
http://www.socaltech.com/dogvacay_adds_video_clips_to_mobile_app/s-0058290.html

Teradata Acquires RainStor
----
Teradata, which develops big data analytics and marketing software, said
Wednesday that it has acquired Hadoop startup RainStor. Financial terms of
the buy were not disclosed. RainStor develops online, big data archiving
software specifically for Hadoop. Teradata announced the acquisitin out of
its San Diego offices. The company said the buy is its fourth, big-data
related acquisition this year. The company also acquired  Revelytix,
Hadapt, and Think Big Analytics. RainStor was venture backed by Credit
Suisse, Doughty Hansen Technology Ventures, Dow Chemical, Informatica,
Rogers Partners, and Storm Ventures.

Edgewave Raises $2M For Cyber Security Efforts
----
San Diego-based cyber security software developer EdgeWave has raised $2M
more in a Series A funding, the company said Wednesday. The funding
included $1.2M from TVC Capital, $500,000 from Northgate, and $300,000 from
Bill Baumel and RWI Ventures. The company said the new funding brings its
total raised in 2014 to $8M. EdgeWave is led by former U.S. Navy Captain
Mike Walls, and says it prvides military-grade, cyber seurity software.
EdgeWave said the new funds will go to support and expansion of its
operations.
http://www.socaltech.com/intelligence/?action=showdeal&id=61425

Snapchat Hit By Collateral Damage From Sony Hack
----
Venice-based instant messaging app developer Snapchat is the latest victim
of the hacking of Sony Pictures by a hacking group, which is believed to be
backed by North Korea. Snapchat's Evan Spiegel posted a note on Twitter
 (More...)
http://www.socaltech.com/snapchat_hit_by_collateral_damage_from_sony_hack/s-0058286.html

Spokeo Hits 150 Employees, Reports Growth
----
Pasadena-based people search engine provider Spokeo is up to 150 employees
in its Pasadena headquarters, almost double the number of employees it had
in 2012, the company said Wednesday. The site--which is led by Harrison
Tang--said the growth compaes as it saw 159 percent revenue growth between
2012 and 2014. Financials were not released by the privately held firm.
Spokeo, which has been around since 2006, lets users search for people
using their name, phone number, email address, or usernames; the company
says its service is aimed at helping people reconnect with friends and
family they have lost touch with.

TrueX Media Acquired For $200M, Says Report
----
Los Angeles- and New York-based video advertising company TrueX has been
acquired by 21st Century Fox. The deal is reported to be worth $200M. TrueX
Media offers up interactive, video advertising technology, and is led by
Joe Marchese. TrueX was previously known as SocialVibe, and is venture
backed by Jafco, Norwest Venture Partners, Pinnacle Ventures, and Redpoint
Ventures.

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------------------------------------------------------------------------
RECENT JOB POSTINGS
More jobs at http://www.socaltech.com/Jobs
Members post jobs for free

Head of Product (VF iQ), Venice, Vision Fleet
http://www.socaltech.com/showjob.php?id=5605

User Experience (UX) Design Manager - Mobile, San Luis Obispo,, MINDBODY
Inc.
http://www.socaltech.com/showjob.php?id=5604

User Experience (UX) Design Manager - Mobile, San Luis Obispo,, MINDBODY
Inc.
http://www.socaltech.com/showjob.php?id=5603

Senior User Experience (UX) Designer, San Luis Obispo,, MINDBODY Inc.
http://www.socaltech.com/showjob.php?id=5602

Mid + Sr. Software Engineer, San Luis Obispo,, MINDBODY Inc.
http://www.socaltech.com/showjob.php?id=5601

Senior Front End Engineer, San Luis Obispo,, MINDBODY Inc.
http://www.socaltech.com/showjob.php?id=5600



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RECENT FUNDING SUMMARY

12/18/14 Edgewave FKA St. Bernard Software        $2.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=61425

12/16/14 Serviz, Inc.                             $12.5M
http://www.socaltech.com/intelligence/?action=showdeal&id=61418

12/16/14 Sorrento Therapeutics, Inc.              $20.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=61357

12/11/14 VideoAmp                                 $2.2M
http://www.socaltech.com/intelligence/?action=showdeal&id=61333

12/11/14 Woven Digital                            $18.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=61331

12/10/14 Ring FKA Doorbot                         $4.5M
http://www.socaltech.com/intelligence/?action=showdeal&id=61328

12/09/14 DB Networks                              $17.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=61224

12/04/14 WhipClip                                 $20.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=61166

12/04/14 Serviz, Inc.                             $3.2M
http://www.socaltech.com/intelligence/?action=showdeal&id=61165

12/03/14 Cognitive Networks                       $14.5M
http://www.socaltech.com/intelligence/?action=showdeal&id=61164

11/21/14 Breezeworks                              $5.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=61127

11/21/14 PlutoTV                                  $13.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=61126

11/20/14 FastPay                                  $15.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=61047

11/20/14 BioNano Genomics, Inc                    $53.0M
http://www.socaltech.com/intelligence/?action=showdeal&id=61045

11/19/14 Honk                                     $1.8M
http://www.socaltech.com/intelligence/?action=showdeal&id=61038

11/19/14 Carbonics                                $5.5M
http://www.socaltech.com/intelligence/?action=showdeal&id=61037



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Upcoming Events This Month http://www.socaltech.com/Calendar
socaltech.com Calendar of Southern California High Tech Events

Submit your events at least two weeks in advance to:
http://www.socaltech.com/submitevent.html

December 18, Irvine -- AWT Annual Holiday Fundraiser cordially invited you
to join AWT and colleagues from Southern California’s tech community to
celebrate the season at our annual holiday event supporting our annual
scholarship awards. This evening of great food, fine wine and festive
networking will be once again held at the beautiful Prego Ristorante in
Irvine. See http://www.socaltech.com/calendar/eventid/24448

December 18, Santa Monica -- LAVA Holiday Party.  Come celebrate the
Holiday Season with LAVA!
Enjoy a great networking event, awesome food, and holiday beverages. See
http://www.socaltech.com/calendar/eventid/24420

December 18, Santa Monica -- CONVERSATION W/ KEITH FERRAZZI AND NIR EYAL.
Join us for a Conversation between Keith Ferrazzi and Nir Eyal, focusing
on his new book Hoooked – How to Build Habit-Forming Products. In Hooked,
Nir Eyal explores why some products capture widespread attention while
others flop. Based on years of research and his class at the Stanford
Graduate School of Business, Eyal has written the book he wished had been
available to him as a startup founder—not abstract theory, but a how-to
guide for building better products and technologies. Eyal’s four-step
“Hook Model” details what’s required to build a habit-forming product that
brings users back repeatedly, without relying on costly advertising or
aggressive messaging.  Hear Nir discuss and elaborate on these 4 steps
live, during an in depth conversation with author and noted busines
strategist Keith Ferrazzi. See
http://www.socaltech.com/calendar/eventid/24410

December 31,  -- Heart to Heart: Building Emotional Connections with
Consumers in the Automotive Industry. Wharton University. Presenters:
Professor Patti Williams, John Mendel, and Vicki Poponi (WG’98).
Increasingly marketers want to capture consumer hearts, build loyalty and
brand love. Join us for a discussion about how emotions influence consumer
decision making and specifically how Honda builds bonds with consumers.
Vicki Poponi, Assistant Vice President of Product Planning, Honda, will
discuss how Honda learns about consumers and strives to build emotions
into the product design process. John Mendel, Executive Vice President,
Honda will discuss how Honda uses marketing communications to spark
consumer emotions. Wharton's Professor Patti Williams will discuss
research on emotions and consumer decision making . See
http://www.socaltech.com/calendar/eventid/23907

December 31, Santa Monica -- 409a Valuation.  LA CFOs is a sponsor
supported forum where CFO's of
technology companies can come together to freely collaborate, learn and
innovate, share expertise, ideas, and experiences in confidential,
informal,
non-threatening environment in order increase the efficiency and
effectiveness of their role and enhance our value to our respective
organizations. This month's topic is 409a Valuations, led by Eric Briggs,
Silicon Valley Bank.  This event is restricted to CFOs only.  A confirmed
reservation is required, others will not be admitted.  Please contact
[email protected] for an invitation.. See
http://www.socaltech.com/calendar/eventid/24007

January 8, Santa Monica -- LA CEOs presents: CEO secrets to running a
successful tech company in Los Angeles.  Join Mark Landay, Dynamic Synergy
Executive Recruitment, for a fireside chat with John Tomich, CEO of Onestop
Internet. This sponsor supported (free) event is restricted to qualified
CEOs & CFOs only. A confirmed reservation is required, others will not be
admitted. See http://www.socaltech.com/calendar/eventid/24413

January 8, Irvine -- Firsty is an OCTANe Program that focuses on networking
and relationship building. It brings together the Orange County technology
ecosystem, consisting of executive leaders, entrepreneurs, investors,
venture capitalists, academicians, and strategic advisors. Firsties are
free to attend and open to everyone, so bring a friend or coworker. See
http://www.socaltech.com/calendar/eventid/24451

January 12, Santa Monica -- Meet the Angels and VCs at the biggest
networking event in Santa Monica. Our funding experts are from the
incubators, the accelerators, the angels and the VCs all over the country.
On the 12th you will get to see the biggest funding names in Santa Monica
and all you have to do is walk up to our Expert DOJO upstairs in the
Victorian. See http://www.socaltech.com/calendar/eventid/24460

January 12, Irvine -- On-Line Optical Engineering & Instrument Design
courses now open for enrollment through UC Irvine Extension: Advanced Lens
Design, Optomechanical Systems Engineering, Introduction to Fiber Optics &
Introduction to Radiometry: The Propagation and Measurement of Optical
Radiant Energy. See http://www.socaltech.com/calendar/eventid/24455

January 13, Los Angeles -- The 7th Annual  Mobile Excellence Awards season
will begin, so don't miss the one and only awards program that honors
Mobile Entertainment, Lifestyle and Technology. Hosted at the new YouTube
Space, come meet  industry influences and leaders from studios, networks,
lifestyle brands, technology, content providers and many others. For
further details see http://mobilexawards.com/event/.. See
http://www.socaltech.com/calendar/eventid/24459

January 14, San Diego -- Distributed and Virtual Work Teams are a
worldwide, unstoppable trend; as many as 1.3 billion business
professionals will participate in a virtual team over the next few years.
Properly managed virtual teams can improve job satisfaction, employee
morale, retention, and organizational efficiency.Join us at the January
14th MIT Enterprise Forum as we discuss not only different technologies
that support virtual work teams, but also begin a conversation on the
competent virtual manager and what that means for your business moving
forward. For further details, see
http://sdmitforum.org/ai1ec_event/test/?instance_id=237.. See
http://www.socaltech.com/calendar/eventid/24434

January 14, Thousand Oaks -- Climate Change and Technology Forum. Tackling
drought and climate change issues • Strategies that work Keynote Speaker:
Krista Kline, Managing Director of LARC, the Los Angeles Regional
Collaborative for Climate Action and Sustainability. Krista is a leading
authority and advocate for environmental sustainability. Prior to
directing LARC, Krista headed up sustainability issues at the City of Los
Angeles Housing Department. She administered the Energy Efficiency and
Conservation Block Grant American Recovery and Reinvestment Act (EECBG
ARRA) Multifamily Retrofit Financing Program grant for the Department. See
http://www.socaltech.com/calendar/eventid/24427



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Sponsored by:

TVC Capital LLC (www.tvccapital.com)
Investments in and Acquisitions of Growing Software Companies

Silicon Valley Bank (http://www.svb.com).
Helping entrepreneurs succeed.

Stubbs Alderton Markiles, LLP (http://www.stubbsalderton.com).
Business. Technology. Law. Vision.

Safire Partners (http://www.safirepartners.com).
SoCal-based executive search for emerging growth companies

Binary Pulse Technology Marketing (http://www.binarypulse.com).
We Create Demand for California's Technology Companies.

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