That all sounds fantastic to me. On Fri, Oct 2, 2015 at 12:40 PM, Jeff Elder <[email protected]> wrote:
> Hey folks, > > Let's cut down on multiple posts of the same blog links to the two > flagship social accounts, and aim a little higher for inspired posts there. > > I count four posts to the Wikipedia Facebook page and four to the > @wikipedia Twitter account in the past two days for the latest News on > Wikipedia blog post. Buffer says those eight posts to our largest accounts > have resulted in just 971 clicks, and that about one in every 200 people > who saw two of the Facebook posts engaged in any way. (Strong engagement > would be about four times that.) > > This is just one example of a larger issue, and I'm not singling this out > as egregious, just a good case study. News on Wikipedia, thanks to Joe's > impressive expertise, is a place where we can really shine. > > Our social guidelines urge us to "remember, our social handles are also > about conversations, not just one-way broadcast pushes." Repetitive posts > have drawbacks: People who follow us on Twitter and like us on Facebook may > have seen the promotion of a routine blog post multiple times, and tune out > (we do see unlikes on Facebook); the algorithms note unengaged posts and > drop us down as an account; repetitive posts send a message that we are > pushing an agenda (blog post clicks) at the expense of fresh communication; > they drain the accounts of the lifeblood of inspiration and seem canned. > > The team has settled into some great and extremely useful practices around > blog creation, checking in on posting, and measuring metrics. But in this > area of pushing blog posts to the main two accounts, I believe the process > has gone too far into an assembly line. The flagship accounts are our big > stage; let's be more mindful about posting there and seek a little more > inspiration. > > After talking with Katherine, I'm working on a tune-up of the best > practices I hope to have finished next week. I'll also chime in here on > posts to those two main accounts especially. But for now, I'd urge us to > think of them as a place for our greatest hits, and work to craft posts > there that are important, central to the mission of free information for > all, especially engaging, or just fun. > > Thoughts? > > Jeff Elder > Digital communications managering > Wikimedia Foundation > 704-650-4130 > @jeffelder <https://twitter.com/JeffElder> > @wikipedia <https://twitter.com/wikipedia> > The Wikimedia blog <https://blog.wikimedia.org/> > > _______________________________________________ > Social-media mailing list > [email protected] > https://lists.wikimedia.org/mailman/listinfo/social-media > > -- *Victor Grigas* Storyteller <https://wikimediafoundation.org/wiki/WPZeroPetition> and Video Content Producer Wikimedia Foundation [email protected] https://donate.wikimedia.org/
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