I often post animation or FX that I find to be particularly interesting. I have friends who work in many different fields, many of them creative, and that includes Ad Agency account people, Art and Creative Directors, most of whom at one time or another I have gently guided them through some uber-geek 3D topics about what I do or how certain things are done. I still occasionally get the glazed over look when it goes too far, but in general, most of them now know about SoftImage. Agency folks are particularly sensitive to branding, so if it's made obvious enough, they will remember it. So perhaps a daily or weekly SoftImage Eye Candy of the Week fan page?
A Vimeo account is cheap, the video compression quality beats Youtube by a mile, and it's easy to set up gallery pages and portfolios, you could even slap an AD SoftImage bug in one of the corners. People see what you like and comment on in your feed or share it, and in general what we do is pretty entertaining stuff so you can get thousands of people looking at your content. It's more or less free exposure, and it gets people's attention. I have a good friend who works for the PR firm Edelman in NYC, they have a whole department dedicated to managing their client's social media presence, and it's a fast growing part of their business. I don't know how you quantify it's effectiveness, but it certainly doesn't hurt to have people more aware of your products. Eric On Thu, Sep 13, 2012 at 4:26 PM, Maurice Patel <[email protected]>wrote: > One area I would like to get feedback on is how do we get the right things > happening on facebook? Advertising is way beyond our budgets in general and > not very effective unless we have a very specific call to action (e.g. > upgrades), as a result most advertsing is driven by sales promos. However I > actually think there are better and more viral ways of getting the word > out. Recently we have been having more success with SM. We have had a lot > of success with our Softimage page (now at over 20,000) as well as the > Digital Media page http://www.facebook.com/AutodeskDigitalMedia , which > for the reasons described here, is becoming a bit of a second Softimage > home. > Maurice > > Maurice Patel > Autodesk : Tél: 514 954-7134 > > > -----Original Message----- > From: [email protected] [mailto: > [email protected]] On Behalf Of Len Krenzler > Sent: Thursday, September 13, 2012 3:49 PM > To: [email protected] > Subject: Re: In case you missed it.. > > That's great to hear! I'd have to agree, SI is a fantastic and very > complete solution for small to mid size shops. Hopefully, there is some > targeted advertising in this area. > > > On 9/13/2012 1:39 PM, Maurice Patel wrote: > > Still reading, and the discussion has been stimulating as we start > > planning for next year's activities (can't say more rev accounting at > > all that) maurice > > > > > > Maurice Patel > > Autodesk : Tél: 514 954-7134 > > > > From: [email protected] > > [mailto:[email protected]] On Behalf Of Paul > > Griswold > > Sent: Thursday, September 13, 2012 12:25 PM > > To: [email protected] > > Subject: Re: In case you missed it.. > > > > Softimage is without-a-doubt the best choice for small shops and > freelancers (out of the 3 products Autodesk offers). Could it be that > nobody is left who really knows what Softimage has/can do? > > > > So... Maurice, if you're still reading, maybe you can consider some of > this? > > > > Softimage comes with Softimage Illusion, also known as the FXTree. It's > a fully featured, node-based compositor that's built right into the app. > > > > See: > > http://softimage.wiki.softimage.com/xsidocs/compositing_intro_AboutXSI > > Illusion.htm > > > > FaceRobot, a $100,000 facial animation system comes included with > Softimage! > > > > See: http://softimage.wiki.softimage.com/index.php/Category:FaceRobot > > > > CrowdFX - crowd simulations. Why invest in Massive? > > > > See: http://www.youtube.com/watch?v=3Toyh0_doko > > > > Lagoa Multiphysics - https://vimeo.com/13457383 > > > > Syflex cloth - ICE version! > > > > http://www.youtube.com/watch?v=qxtdAvvo0KU > > > > The Softimage Animation Mixer - a non-linear animation editor: > > > > http://softimage.wiki.softimage.com/xsidocs/animmixer1.htm > > > > Then there are all the included animation rigs & rigging guides that > automatically build a functional, well made rig for you. > > > > Anyone else care to add? > > > > -PG > > > -- > _________________________________________________ > > Len Krenzler - Creative Control Media Productions > > Phone: 780.463.3126 > > www.creativecontrol.ca - [email protected] > > -- Freelance 3D and VFX animator
