We just finished a massive TVC entirely in Soft, as soon as I am allowed to I 
will be publicising the fact.  I also intend to work closely with Autodesk in 
Australia to promote this , I am sure they will want to approach it from the 
'suites' angle, but I really want to push the Soft angle hard.

The good thing is that this was not a particle job, this was very much a series 
of photo-real environments, something I think will demonstrate that Soft can 
hold its own against Maya and Max.
This job had a tight turnaround and it was a big deal for us to put the whole 
thing through a Softimage pipeline, as we are traditionally a Maya house.  The 
big seller for me to do this was the rock solid referencing system and the 
unbreakable render pass/partitioning.

If Autodesk were to drop Softimage (which I do not for a minute believe would 
happen) I would not scurry back to Maya at this point, but rather take on the 
daunting task of implementing a Houdini pipeline instead.  The similarities 
between Soft and Houdini I find are that 'out of the box' they are almost a 
complete pipeline.

We had to hire an extra lighter on this job as it was too big to handle with 
our current staff, the chance of finding a Softimage lighter in Australia is 
slim.  we instead found the best lighter we could regardless of his software 
preference. In our case he was a Maya user, we simply switched him into Maya 
interaction mode and gave him a couple of days training (if that!) and he was 
on his way and lighting shots beautifully.
It also helped that we were using Vray (which he was familiar with) and its 
settings are universal across all apps.

He was extremely grateful for the chance to work on new software and while he 
certainly struggled with a couple of concepts that he preferred in Maya, he 
found many more that he clearly now prefers in Soft.
So I guess for us the Suites are working well as we (like everyone here) are 
smart enough to get the best out of them. Oh and he is now totally hooked on 
ICE (the procedural particle system not the drug!!)

The marketing does bother me to a certain extent, but as Maurice points out, 
even Flame suffers the same fate.  The one trend I am noticing in larger 
studios is the take up of Houdini as a backbone for scene assembly/effects and 
rendering. Maybe this will change to a certain extent when Katana hits the 
ground in a bigger way, but either way this is an area I see being eroded from 
under Autodesk.  The Foundry and Side FX are certainly able to react more 
quickly to customer requests and in general seem to have a better understanding 
of the wants and needs of the industry at the moment.

Softimage is to my mind Autodesks best chance of tackling the erosion of Maya, 
and if that is best done through the Suites, then so be it...

//Rant complete.  N.

From: [email protected] 
[mailto:[email protected]] On Behalf Of Ciaran Moloney
Sent: Friday, 14 September 2012 9:43 AM
To: [email protected]
Subject: Re: In case you missed it..

Very true. I went to 3D school in NYC and ditched the Maya curriculum, 
replacing it with XSI for whatever coursework I could and for my final project. 
Even though all the classes were Maya based - even my MEL class made me a 
better XSI artist in the end!
Besides making me a much more productive student (I was part-time so didn't 
feel the need to waste what little time I had fighting with Maya), I knew that 
focusing on XSI could land hopefully me some really interesting work prospects 
in NYC. I don't know, maybe it gave me an edge?
I don't regret that for a moment. And despite all the negative talk around 
Softimage these days, if I were talking to a student in NYC or London I would 
still recommend learning Soft for those same reasons and now since we have ICE, 
there are a few more!

Ciaran
On Thu, Sep 13, 2012 at 10:02 PM, john clausing 
<[email protected]<mailto:[email protected]>> wrote:
as a guy who brings on multiple interns every summer and hires some upon 
graduation, i can assure you that your incorrect.

they have a shot at a job with me?

often they are Maya guys......who transition at my shop to Softimage.
my only regret is that the schools .....dont give em a head start to get a job 
here.

there are multiple shops here in NYC that do the same.

so you can give up if you want to Matt, but dont tell me kids cant get a job in 
Softimage, in NYC.

________________________________
From: Matt Lind <[email protected]<mailto:[email protected]>>
To: john clausing <[email protected]<mailto:[email protected]>>; 
"[email protected]<mailto:[email protected]>" 
<[email protected]<mailto:[email protected]>>
Sent: Thursday, September 13, 2012 4:54 PM

Subject: RE: In case you missed it..

We've already had that discussion.

Students only use what will provide the best opportunity for employment upon 
graduation.  They'll only use other stuff if forced by curriculum or if they 
have an elective to burn.

Universities stock whatever they can get cheap, but promote/teach what gets 
their students recognition and placement tin the workforce.  Many of these 
decisions are decided by the adjunct staff as they are the ones teaching the 
software.  They often recommend what they use in the day jobs.

The only way to expand a product's viability is to increase it's market share 
in the studio ranks.  To do that requires the product be completed so it can 
compete for that market share.

The issue with softimage is they implement great ideas, but often don't finish 
them, or finish them so quickly there are a ton of bugs.  While the developers 
are very aggressive in fixing bugs, the customer doesn't see that until the 
next release which is long after the impression is made.  In some cases it's a 
game of whack-a-mole as new bugs pop up in different areas creating a perpetual 
cycle.

Finish the product to give it real life
marketing team can take that life and give it voice.
As studios hear the voice, sales increase creating a wave
Freelancers and outsources catch the wave and ride it passing the word onto the 
street
Universities catch the word on the street from the studios and put the ideas 
into the air
Students inherit ideas from thin air via osmosis to become the next generation 
of user.


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