Since when did corporate thinking ever make sense?

Most are just looking at quarters & annual reports to the shareholders.
 Next year is a new game.

-Paul



On Thu, Jul 25, 2013 at 9:50 AM, Stefan Kubicek <[email protected]>wrote:

> Doesn't prevent defense only make sense in games that have a defined end?
>
>  Am I the only one who thinks of the "prevent defense" when you look at
>> what
>> Autodesk is doing with the entire Media & Entertainment line?
>>
>> For you non-Americans / non-American football fans.  The prevent defense
>> is
>> what some coaches use when they are in the lead and the game is near the
>> end.  The idea is, maintain the lead and don't make any mistakes.  It's an
>> extremely conservative, boring way to try to win a game.
>>
>> A lot of people would say the prevent defense prevents you from winning
>> because you don't try to do anything on offense except not screw up - you
>> don't try to score any more points, you just hold on to the ball and then
>> punt it back to the opposing team - and on defense you allow the
>> opposition
>> to gain ground, hoping that if you give ground, they won't score more
>> points.  Meanwhile the other team still wants to win, so they pull out all
>> the stops and try every innovative thing they can think of to score as
>> many
>> points as possible as quickly as possible.
>>
>> I've seen a lot of games that ended badly for the team using the prevent
>> defense.
>>
>> Autodesk has the lead in the market & they just want to play prevent
>> defense.  Meanwhile Fabric/Creation, Houdini, The Foundry, NewTek, etc.,
>> etc., realize the game isn't over.
>>
>> -Paul
>>
>>
>>
>>
>>
>> On Thu, Jul 25, 2013 at 9:10 AM, Graham Bell <[email protected]>**
>> wrote:
>>
>>  Fair dues Greg...
>>>
>>> Fyi, the 'boss' is Chris Bradshaw. He took over from Marc Petit and Marc
>>> and Frank report into him.
>>>
>>> -----Original Message-----
>>> From: 
>>> softimage-bounces@listproc.**autodesk.com<[email protected]>[mailto:
>>> softimage-bounces@listproc.**autodesk.com<[email protected]>]
>>> On Behalf Of Greg Punchatz
>>> Sent: 25 July 2013 14:07
>>> To: [email protected].**com <[email protected]>
>>> Subject: Re: Future of Naiad
>>>
>>> :( bad choice ... Graham how was that supposed to make any of us feel
>>> better.?
>>>
>>> It almost felt like salt in a wound...
>>>
>>> I really appreciate that you try to keep us informed, but if you really
>>> don't have anything concrete or encouraging to say it might be better to
>>> let it rest at this point.. I know you're only the messenger,  but there
>>> are certain people with a higher pay grade that should be giving us the
>>> bad
>>> news...
>>>
>>> Marc Stevens got his job because of us and softimage.  Now he is the man
>>> behind killing soft and he has left us for dead... From an outsider's
>>> position that's exactly what seems to be happening.
>>>
>>> Who is Marc and the Max guy's boss?
>>> I think I might have a few things to say to him.
>>>
>>> I gave Autodesk more than a fair shake after the purchase. But all of my
>>> fears have come true..
>>>
>>>
>>>
>>>
>>>
>>>
>>>
>>>
>>>
>>>
>>>
>>>
>>> Sent from my iPhone
>>>
>>> On Jul 25, 2013, at 5:17 AM, Graham Bell <[email protected]>
>>> wrote:
>>>
>>> > Yes I know, but the original context was around Max, and a post made on
>>> a Max site.
>>> >
>>> > I posted this just to add some additional info.
>>> >
>>> > -----Original Message-----
>>> > From: 
>>> > softimage-bounces@listproc.**autodesk.com<[email protected]>
>>> > [mailto:softimage-bounces@**listproc.autodesk.com<[email protected]>]
>>> On Behalf Of Massimo
>>> > Galluzzo
>>> > Sent: 25 July 2013 10:56
>>> > To: [email protected].**com<[email protected]>
>>> > Subject: Re: Future of Naiad
>>> >
>>> > Ok, so why no one speaks about Softimage?
>>> > Maya, Max, Maya Max, Maya, Max, Maya Max.
>>> >
>>> > Just tell us the product will end the development cycle and enter a
>>> bugfix phase untill it dies so we know already.
>>> > This is pathetic.
>>> >
>>> >
>>> >
>>> > -----Messaggio originale-----
>>> > From: Graham Bell
>>> > Sent: Thursday, July 25, 2013 11:29 AM
>>> > To: [email protected].**com<[email protected]>
>>> > Subject: RE: Future of Naiad
>>> >
>>> > Overnight, Frank Delise (used to head up Max, but now heads our Games
>>> > Solutions group, fyi, Marc Stevens heads up Film/TV), posted this to
>>> > the Max underground site
>>> >
>>> >
>>> > Hi all, I wanted to add some color to some of the concerns here.
>>> >
>>> > Yes, it was unfortunate that some of our max customer demos got
>>> > canceled last minute. Siggraph was a bit different for us this year vs
>>> > previous years. As a corp company, unfortunately we can’t disclose the
>>> > roadmap of our products anytime we want like the good old days. Not by
>>> > choice, but by revenue accounting laws. Since our product ship dates
>>> > are not aligned with Siggraph, this causes us to have limited news to
>>> share about our products.
>>> >
>>> > This is why we have our own event, the Unfold event. This allows us to
>>> > share the roadmap that is aligned with ship dates.
>>> >
>>> > Then why did Maya show up with some cool stuff this year at Siggraph
>>> > user event and not max? It just so happens that the technology preview
>>> > for Maya was ready for Siggraph, whereas the 3ds max work that we are
>>> > doing is gearing up for a update soon and we will be discussing the
>>> > details of that in the near future.The timing wasn’t right for
>>> > Siggraph. Again not always in our control on what trade show they line
>>> up to.
>>> >
>>> > On the general direction of Maya vs Max, nothing has changed. Maya was
>>> > designed for entertainment customers whom need a platform to extend.
>>> > Max was designed for the democratization of content creation for all
>>> > markets. So Maya may be better for deep pipeline integration, Where
>>> > Max is good for out of the box artist toolset for a broader markets.
>>> >
>>> > It also means that the Maya team focuses all its energy on
>>> > entertainment features and the Max team divides its energy on a
>>> > variation of markets, from design viz, VFX, Games, etc.. So naturally,
>>> > if you are a VFX artist only, you may see more progress on the Maya
>>> > front than you do on Max depending on the releases.
>>> >
>>> > When I took over the product for the 2014 release, I made some
>>> > significant changes. I refocused a lot the energy on stability and
>>> > performance. I also put a significant focus on “small annoying
>>> > things”. This resulted in some significant performance and stability
>>> > improvements and cleaned up some workflows.
>>> >
>>> > Did you get fluids :), No, not yet.. But it was the right thing to do
>>> > for Max’s continued growth. Meanwhile, we still managed to get in some
>>> > impressive features.
>>> >
>>> > As a Maya user, you would have noticed the same thing for the past
>>> > couple of years where Maya was pretty dry in the new feature
>>> > department but had significant scalability and API enhancements.
>>> > Sometime it takes entire teams to make big shifts like that. So let
>>> > the Maya team enjoy some new fun features :).
>>> >
>>> > As for Max, we are hard at work on features that have been raised up
>>> > from our customers. Some will be for entertainment, games and some
>>> > will be for design viz.
>>> >
>>> > For the Niad\Bifrost concern, Bifrost is being developed as an engine
>>> > with Maya as the first customer. We aren’t disclosing many details at
>>> > the moment, but it’s being designed to be agnostic to any one specific
>>> tool.
>>> >
>>> > I hope that clarifies a few things for everyone.
>>> > Frank DeLise -
>>> >
>>> >
>>> > From: 
>>> > softimage-bounces@listproc.**autodesk.com<[email protected]>
>>> > [mailto:softimage-bounces@**listproc.autodesk.com<[email protected]>]
>>> On Behalf Of Rob
>>> > Chapman
>>> > Sent: 25 July 2013 10:01
>>> > To: [email protected].**com<[email protected]>
>>> > Subject: Re: Future of Naiad
>>> >
>>> > this is a forum with Autodesk etiquette..? very broadly speaking..  :)
>>> > you and me as well as countless others were on here long before it was
>>> > AD who owned the server where this mailing list lived, and hopefully
>>> > many will still be on here when it changes hands yet again. its been
>>> > utter lackluster so far from its current owners including the
>>> > potential Naiad / bifrost debacle therefore fingers crossed from me
>>> > this earthquake happens sooner rather than later!
>>> >
>>> > On 25 July 2013 10:35, Jordi Bares
>>> > <[email protected]<mailto:j**[email protected]<[email protected]>>>
>>> wrote:
>>> > Given we are in an Autodesk forum and given the basic etiquette I will
>>> > only say we are in a major tectonic shift and imho Autodesk need to
>>> > show some goods yesterday.
>>> >
>>> > Jordi Bares
>>> > [email protected]<mailto:jo**[email protected]<[email protected]>
>>> >
>>> >
>>> > On 25 Jul 2013, at 08:48, Eric Thivierge
>>> > <[email protected]<mailto:e**[email protected]<[email protected]>>>
>>> wrote:
>>> >
>>> >
>>> >
>>> > Hah, if you can call it a presence at all...
>>> > On Jul 24, 2013 9:20 PM, "Raffaele Fragapane"
>>> > <[email protected]<**mailto:raffsxsilist@**googlemail.com<[email protected]>>>
>>> wrote:
>>> > I'm not quite sure I can fault them for not having their own floor
>>> space.
>>> > They were present at some partners', but Siggraph having shifted crowd
>>> > and attitude a fair bit I'm not sure they would have got a ton of
>>> > mileage out of their own, not to mention their big news came out
>>> > months ago with the 2014 releases, and if they have nothing for this
>>> > quarter they can't basically show anything else.
>>> > I can see why a big user event and floor presence scattered at other
>>> > stands would have been a better use of money for them.
>>> >
>>> > On Thu, Jul 25, 2013 at 2:09 PM, Eric Thivierge
>>> > <[email protected]<mailto:e**[email protected]<[email protected]>>>
>>> wrote:
>>> >
>>> > Speculating from Siggraph not having attended the Autodesk user event
>>> > knowing they would have nothing of interest to show me, it's apparent
>>> > they will be discontinuing all DCCs and focusing their efforts selling
>>> > their new product Autodesk Blender.
>>> >
>>> > Frankly i find the absence of Autodesk at the Siggraph floor either
>>> > arrogant or just plain stupid.
>>> >
>>> > Very apparent from all the talks this year that no one is really
>>> > taking Maya seriously for effects work aside from some bits of naiad.
>>> > SideFx is taking charge in a big way and have some big stuff coming
>>> > not including Houdini Engine.
>>> >
>>> > Sincerely,
>>> > Your embedded Siggraph journalist
>>> > On Jul 24, 2013 8:03 PM, "Greg Punchatz"
>>> > <[email protected]<mailto:gr**[email protected]<[email protected]>>>
>>> wrote:
>>> > Ha! Good point on the flame .. I still maintain the emperor has no
>>> > clothes;)
>>> >
>>> > I am a complete believer in atomic software. I think it would allow
>>> > for greater innovation in each key area. Zbrush proved that to me.
>>> >
>>> > I am looking for someone to step up to the plate In the areas of
>>> > rigging and animation. I'm hoping the guys over at fabric engine might
>>> > do something for us in that regard. I know much higher frame rates are
>>> > possible at this point if all a program had to do was to spend it
>>> > cycles on those two areas, it is absolutely ridiculous that people
>>> > have to play blast there animations to view to see it at full frame
>>> > rate IMO. There is no app that focuses squarely on that subject right
>>> now. There are countless modeling, painting programs.
>>> >
>>> > For myself and and Janimation I want us to move away from the single
>>> > beast program mentality. I plan to keep soft the glue that keeps it
>>> > all together for now and the foreseeable near future..
>>> >
>>> > Right now I'm really enjoying learning Mari, I bought that for home
>>> > because I really don't see any other competition in that area. Because
>>> > it squarely focused on 3-D paint, it got so many things right.
>>> > Granted it took till 2.0 before I thought it was good enough to jump
>>> > on board. Now that I'm there I could not be happier.
>>> >
>>> > Clairese looks very interesting to me, it almost seems too good to be
>>> true.
>>> >
>>> > Arnold keeps me happy when I can use it, as we have a limited license
>>> > pool for the time being.
>>> >
>>> > I love Nuke as well, but I don't know it well enough for my taste yet.
>>> >
>>> > Modo has me interested as well, curious how the foundry leverages its
>>> > render engine. I tried it once and found clunky, but did not give it
>>> > enough of a chance.
>>> >
>>> > I also want us to move to an Alembic pipeline ASAP ... That's the next
>>> > big thing that I need to get pushed thru at the office.
>>> >
>>> > I'm just a bit grumpy on where we sit, I just wish things would've
>>> > turned out differently. C'est la vie.
>>> >
>>> > Sent from someone using his thumbs , Siri, and a healthy dose of
>>> > dyslexia ...
>>> >
>>> > On Jul 24, 2013, at 8:50 PM, Raffaele Fragapane
>>> > <[email protected]<**mailto:raffsxsilist@**googlemail.com<[email protected]>>>
>>> wrote:
>>> > So they have a scarcely maintained aging PoS they are still managing
>>> > to sell for gazillions as a high prestige product, and have insofar
>>> > managed to distract the audience from the fact the emperor is
>>> > freeballing it, and you'd go to the board asking for the management
>>> > who's pulling that hat trick off to be replaced? :) They do feel
>>> > increasingly dysfunctional in their communication and user base
>>> > management, but so does nearly any large enough media oriented large
>>> > house these days. Only the Foundry seems to be closer in touch with
>>> > the top tiers of the VFX industry.
>>> > It's very possible AD is simply more Adobe than Alias/Soft, and we
>>> > just can't (nor should we be supposed to) be served by a company with
>>> > that kind of mentality.
>>> >
>>> > All that said, Foundry is doing better than ok and they seem to care a
>>> > lot for the VFX business at many levels, unlike AD as a larger entity
>>> > (which you have to remember is NOT Soft or Alias), and pipelines are
>>> > going atomic with OSS glue, so the days of Maya/Soft/MAX not being
>>> > required across the whole pipe are upon us already.
>>> >
>>> > When you think about it already entire chunks of the pipe in the top
>>> > end reflect that, and a lot of that is trickling down to the middle,
>>> > and will soon enough trickle further down again.
>>> > With Katana + PRMan + Alembic Surfacing and lighting is likely the
>>> > next bit breaking off the AD continent, much like modelling did
>>> > already with ZB + Topogun.
>>> > If Fabric manages to wedge in with splice and slowly abstract things
>>> > away from Maya and convert it from host to client of platform, that's
>>> > another big chunk going.
>>> > There is less every day in an A to B scenario I open Soft or Maya for
>>> > really.
>>> >
>>> > Whether that'll be viable for the small user, given the small user
>>> > needs the whole stretch of software for himself and doesn't get to
>>> > divide the expense across departments only needing parts of it like
>>> > the bigger pipes do, well, that remains to be seen. The monopoly feels
>>> > less and less like it's going to stay every day though.
>>> > If you're a small unit or work in a small shop, maybe it's time to
>>> > stop thinking like they want you to, that you NEED the all in one, and
>>> > start figuring out how you can re-engineer a staged process into your
>>> > needs and workflow.
>>> > I'm succeeding pretty well at home these days, better than I ever
>>> > expected to. Even as an individual I'm finding the big-arse DCC apps
>>> > are more and more expensive OGL and graph eval hosts than anything
>>> else.
>>> > This was simply impossible five years ago, We could barely do it at
>>> > the 300+ staff project scale, now... not so much.
>>> >
>>> > On Thu, Jul 25, 2013 at 11:17 AM, Greg Punchatz
>>> > <[email protected]<mailto:gr**[email protected]<[email protected]>>>
>>> wrote:
>>> > Frankly M&E AD needs new TOP down leadership....
>>> >
>>> > It's so beyond broken that no matter how hard the people below them
>>> > try to show them the light they refuse to look.
>>> >
>>> > They still think Flame is still a valid product.. Single threaded
>>> > piece of poo IMO.  I am so surprised they can still sell the product
>>> > at all, especially for the outrageous prices. There are just a lot of
>>> > people who have not realized yet that the emperor has no clothes.
>>> >
>>> > And Maya is the future of 3d ... A code base nearing or past its 15
>>> > year mark... Really?
>>> >
>>> > Sorry but I am just not a happy AD customer.
>>> >
>>> >
>>> > Sent from my iPhone
>>> >
>>> > On Jul 24, 2013, at 7:19 PM, Steven Caron
>>> > <[email protected]<mailto:caron**[email protected] <[email protected]>>>
>>> wrote:
>>> > they, you, need a better PR department.
>>> >
>>> > it is simple, don't give us reason to speculate so wildly.
>>> >
>>> > *written with my thumbs
>>> >
>>> > On Jul 24, 2013, at 5:00 PM, Graham Bell
>>> > <[email protected]<**mailto:Graham.Bell@autodesk.**com<[email protected]>>>
>>> wrote:
>>> >
>>> > I'm saying nothing more, though if anyone wants to pvt me, then feel
>>> free.
>>> >
>>> >
>>> >
>>> >
>>> > --
>>> > Our users will know fear and cower before our software! Ship it! Ship
>>> > it and let them flee like the dogs they are!
>>> >
>>> >
>>> >
>>> > --
>>> > Our users will know fear and cower before our software! Ship it! Ship
>>> > it and let them flee like the dogs they are!
>>> >
>>> >
>>> > <winmail.dat>
>>>
>>>
>>>
>>
>
> --
> ------------------------------**---------------
>   Stefan Kubicek                   [email protected]
> ------------------------------**---------------
>            keyvis digital imagery
>           Alfred Feierfeilstraße 3
>        A-2380 Perchtoldsdorf bei Wien
>         Phone:  +43 (0) 699 12614231
>                  www.keyvis.at
> --   This email and its attachments are    --
> -- confidential and for the recipient only --
>
>

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