On Tue, Aug 6, 2013 at 12:38 PM, Grahame Fuller <[email protected]> wrote: > Funnily enough, bits of Media Illusion, Matador, and Elastic Reality still > live on inside Softimage of all places. Bits of DS too, like that gray bar > that appears on the left during startup.
Avid had a big software purge in 1998, at the same time as the softimage acquisition. it's not a coincidence. They were dumping their ideas of porting Media Composer to IRIX and making an FX suite, and they had no interest in being in the tiny fx product market, compared to the billion dollar media composer market. At the same time, the teams of these products were telling them millions of dollars and a couple of years of R&D would be required to revamp these apps make them competitive. (Media Illusion was especially not equipped to fight Flame) And then they would only be making a few millions in revenue if they got everything right. Softwares at crossroads are vulnerable. Elastic Reality wasn't sure where to go next, motion graphics perhaps? why not do that directly in MC or DS. etc. nowdays what compositor doesn't have shape, paint, morphing built-in, it's nonsense to launch a separate app with its own UI quirks for that one effect.
