great words. This is the type of letter AD should be getting. Would be
great to see more of this coming. From the right people - like you guys.

J


On Mon, Mar 10, 2014 at 10:43 AM, michael johansson <[email protected]>wrote:

> Just a small remark to get it right and avoid that discussion. Under So
> the last two sentences: Autodesk have adjusted this so we can both switch
> to 3ds or maya and still continue to use softimage as long as we want. So
> that point is not valid anymore.
>
> Let me know when you publish it. I will be happy to re-publish it in all
> my channels.
>
> /michael johansson
>
>
> 2014-03-10 11:30 GMT+01:00 patrick nethercoat <[email protected]>:
>
> Great letter, Alastair, sounds very nicely pitched to me.
>>
>>
>> On 10 March 2014 10:26, olivier jeannel <[email protected]> wrote:
>>
>>>  At last ! the voice of the big guys !
>>> Thank you ! thank you !
>>>
>>> Le 10/03/2014 11:20, Alastair Hearsum a écrit :
>>>
>>> Folks
>>> Dan Y and other folks, I hope this comes across as firm but reasonable.
>>> I will post it on other appropriate sites. Any ideas on that front?
>>>
>>>
>>>
>>>
>>>
>>>
>>>
>>>
>>>
>>>
>>> * An open letter to Autodesk. Dear Autodesk My name is Alastair Hearsum.
>>> I'm a founding partner, director and head of 3d at Glassworks. If you
>>> haven't heard of us, we are a small to midsized company which has been
>>> creating VFX and animation for TV commercials for markets around the world,
>>> for the past 20 years. We have branches in London, Amsterdam and Barcelona.
>>> We create innovative and multi award winning work and we use Softimage.
>>> Your announcement that you are retiring Softimage has left us saddened,
>>> disappointed and not a little angry. The anger for two reasons; that you
>>> have shot the racehorse of the 3d software world in the head in its prime
>>> but also that you didn't consult with us about this assassination or
>>> discuss any of your plans for the future with us. We have no idea what the
>>> future from you holds. We are big and longstanding users of other Autodesk
>>> products as well as Softimage. The puzzling thing is, technologically
>>> speaking, there was no writing on the wall as there was with Henry and
>>> Flame, for example, or these days with Flame and Nuke. We have been
>>> punching above our weight, in London, for the past 20 years competing well
>>> with the much larger organisations of MPC, Framestore and The Mill. One of
>>> the reasons we have been able to do that, apart from the deep talent of our
>>> crew is, I believe, because of the software that we chose. I'm nearly 150
>>> years old  now but I still sit at the computer making pictures for TV
>>> commercials to the same arduous schedule that I always have. So I know what
>>> I'm talking about. For a period a few years back we had a 50/50 split of
>>> Maya and Softimage. We chose to go 100% Softimage. Its better for the work
>>> that we do and the sector we are in. Its no coincidence that all the
>>> finalists in the recent British Animation Awards (tv commercials) did their
>>> work in Softimage. Similarly, both silver and gold award winners in the 3d
>>> animation category at this year's British Television Advertising Craft
>>> awards were Softimage companies. You may well go on to list major work
>>> that's been done in Maya. Sure there has, and great work too. But Maya is
>>> used as a shell in the major film effect companies. It is heavily
>>> customised and unrecognisable as the product you ship. We have our
>>> proprietary software and tailored workflow as well, but Softimage remains
>>> pretty much untouched. It is lean, efficient, and the ICE environment is
>>> innovative and empowering. So you've done it. What's next? Like I said we
>>> have had vague information about what the future holds. We hear rumours
>>> about bi-frost and that's about it. From what I understand from various
>>> sources there are no plans to replicate the efficient workflow and full ice
>>> functionality that made us so productive. You have offered free
>>> transitionary licenses of Maya with the threat of having to discontinue
>>> using Softimage in 2 years time. The final thought is not just about what
>>> software is best for our future but also about what sort of software supply
>>> company we want to get into bed with. The attributes that come top of my
>>> list: listening to customers, acting on their recommendations, speedy
>>> development, innovation. Now does that sound like you? Alastair Hearsum
>>> Glassworks.*
>>>
>>>
>>>
>>> --
>>>  Alastair Hearsum
>>>  Head of 3d
>>> [image: GLASSWORKS]
>>>  33/34 Great Pulteney Street
>>> London
>>> W1F 9NP
>>> +44 (0)20 7434 1182
>>> glassworks.co.uk <http://www.glassworks.co.uk/>
>>>  Glassworks Terms and Conditions of Sale can be found at
>>> glassworks.co.uk
>>>  (Company registered in England with number 04759979. Registered office
>>> 25 Harley Street, London, W1G 9BR. VAT registration number: 867290000)
>>>  Please consider the environment before you print this email.
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>>>
>>>
>>
>
>
> --
> Michael Johansson
> Artist/Senior Lecturer/Researcher
> Kristianstad University
> Digital Design
> 29188 Kristianstad
> Email [email protected]
>
> Infobloom
> Grönegatan 4a
> 222 24 Lund
> Email: [email protected]
>
> www.lowend.se
> www.abadyl.com
>

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