Well written and says what we all feel.

On 10 March 2014 10:59, Rob Chapman <[email protected]> wrote:

> Hi Alistair,
>
> well wrote, I agree with what is said and admit its hard not to go
> emotional with the expletives from the way this is conducted by Adsk.
>
> for further dissemination go online to cg pro , cg talk , but also written
> press like film and advertising press like televisual,  Creative Review, 3d
> world. Glassworks surely has some friends in the Advertising press.  I
> would get this in the hands of as much press as possible to make it heard.
> and very happy to see others not taking this bad decision lying down
>
>
>
>
> On 10 March 2014 10:52, Jacob Gonzalez <[email protected]> wrote:
>
>> great words. This is the type of letter AD should be getting. Would be
>> great to see more of this coming. From the right people - like you guys.
>>
>> J
>>
>>
>> On Mon, Mar 10, 2014 at 10:43 AM, michael johansson <[email protected]>wrote:
>>
>>> Just a small remark to get it right and avoid that discussion. Under So
>>> the last two sentences: Autodesk have adjusted this so we can both switch
>>> to 3ds or maya and still continue to use softimage as long as we want. So
>>> that point is not valid anymore.
>>>
>>> Let me know when you publish it. I will be happy to re-publish it in all
>>> my channels.
>>>
>>> /michael johansson
>>>
>>>
>>> 2014-03-10 11:30 GMT+01:00 patrick nethercoat <[email protected]>
>>> :
>>>
>>> Great letter, Alastair, sounds very nicely pitched to me.
>>>>
>>>>
>>>> On 10 March 2014 10:26, olivier jeannel <[email protected]>wrote:
>>>>
>>>>>  At last ! the voice of the big guys !
>>>>> Thank you ! thank you !
>>>>>
>>>>> Le 10/03/2014 11:20, Alastair Hearsum a écrit :
>>>>>
>>>>> Folks
>>>>> Dan Y and other folks, I hope this comes across as firm but
>>>>> reasonable. I will post it on other appropriate sites. Any ideas on that
>>>>> front?
>>>>>
>>>>>
>>>>>
>>>>>
>>>>>
>>>>>
>>>>>
>>>>>
>>>>>
>>>>>
>>>>> * An open letter to Autodesk. Dear Autodesk My name is Alastair
>>>>> Hearsum. I'm a founding partner, director and head of 3d at Glassworks. If
>>>>> you haven't heard of us, we are a small to midsized company which has been
>>>>> creating VFX and animation for TV commercials for markets around the 
>>>>> world,
>>>>> for the past 20 years. We have branches in London, Amsterdam and 
>>>>> Barcelona.
>>>>> We create innovative and multi award winning work and we use Softimage.
>>>>> Your announcement that you are retiring Softimage has left us saddened,
>>>>> disappointed and not a little angry. The anger for two reasons; that you
>>>>> have shot the racehorse of the 3d software world in the head in its prime
>>>>> but also that you didn't consult with us about this assassination or
>>>>> discuss any of your plans for the future with us. We have no idea what the
>>>>> future from you holds. We are big and longstanding users of other Autodesk
>>>>> products as well as Softimage. The puzzling thing is, technologically
>>>>> speaking, there was no writing on the wall as there was with Henry and
>>>>> Flame, for example, or these days with Flame and Nuke. We have been
>>>>> punching above our weight, in London, for the past 20 years competing well
>>>>> with the much larger organisations of MPC, Framestore and The Mill. One of
>>>>> the reasons we have been able to do that, apart from the deep talent of 
>>>>> our
>>>>> crew is, I believe, because of the software that we chose. I'm nearly 150
>>>>> years old  now but I still sit at the computer making pictures for TV
>>>>> commercials to the same arduous schedule that I always have. So I know 
>>>>> what
>>>>> I'm talking about. For a period a few years back we had a 50/50 split of
>>>>> Maya and Softimage. We chose to go 100% Softimage. Its better for the work
>>>>> that we do and the sector we are in. Its no coincidence that all the
>>>>> finalists in the recent British Animation Awards (tv commercials) did 
>>>>> their
>>>>> work in Softimage. Similarly, both silver and gold award winners in the 3d
>>>>> animation category at this year's British Television Advertising Craft
>>>>> awards were Softimage companies. You may well go on to list major work
>>>>> that's been done in Maya. Sure there has, and great work too. But Maya is
>>>>> used as a shell in the major film effect companies. It is heavily
>>>>> customised and unrecognisable as the product you ship. We have our
>>>>> proprietary software and tailored workflow as well, but Softimage remains
>>>>> pretty much untouched. It is lean, efficient, and the ICE environment is
>>>>> innovative and empowering. So you've done it. What's next? Like I said we
>>>>> have had vague information about what the future holds. We hear rumours
>>>>> about bi-frost and that's about it. From what I understand from various
>>>>> sources there are no plans to replicate the efficient workflow and full 
>>>>> ice
>>>>> functionality that made us so productive. You have offered free
>>>>> transitionary licenses of Maya with the threat of having to discontinue
>>>>> using Softimage in 2 years time. The final thought is not just about what
>>>>> software is best for our future but also about what sort of software 
>>>>> supply
>>>>> company we want to get into bed with. The attributes that come top of my
>>>>> list: listening to customers, acting on their recommendations, speedy
>>>>> development, innovation. Now does that sound like you? Alastair Hearsum
>>>>> Glassworks.*
>>>>>
>>>>>
>>>>>
>>>>> --
>>>>>  Alastair Hearsum
>>>>>  Head of 3d
>>>>> [image: GLASSWORKS]
>>>>>  33/34 Great Pulteney Street
>>>>> London
>>>>> W1F 9NP
>>>>> +44 (0)20 7434 1182
>>>>> glassworks.co.uk <http://www.glassworks.co.uk/>
>>>>>  Glassworks Terms and Conditions of Sale can be found at
>>>>> glassworks.co.uk
>>>>>  (Company registered in England with number 04759979. Registered
>>>>> office 25 Harley Street, London, W1G 9BR. VAT registration number:
>>>>> 867290000)
>>>>>  Please consider the environment before you print this email.
>>>>>  DISCLAIMER: This e-mail and attachments are strictly privileged,
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>>>>>
>>>>>
>>>>
>>>
>>>
>>> --
>>> Michael Johansson
>>> Artist/Senior Lecturer/Researcher
>>> Kristianstad University
>>> Digital Design
>>> 29188 Kristianstad
>>> Email [email protected]
>>>
>>> Infobloom
>>> Grönegatan 4a
>>> 222 24 Lund
>>> Email: [email protected]
>>>
>>> www.lowend.se
>>> www.abadyl.com
>>>
>>
>>
>


-- 

Chris Marshall
Mint Motion Limited
029 20 37 27 57
07730 533 115
www.mintmotion.co.uk

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