Great!
Let's spread more!

.........:.........
Christian Lattuada


On Thu, Mar 13, 2014 at 5:28 PM, Cristobal Infante <[email protected]> wrote:

> Amazing!
>
> Thanks for sticking your neck out for this!
>
>
> On 13 March 2014 16:20, Alastair Hearsum <[email protected]> wrote:
>
>>  Folks
>>
>> This letter precipitated a little bit of publicity
>>
>>
>> http://www.creativebloq.com/3d/rip-softimage-reaction-autodesks-decision-kill-3d-software-31410967
>>
>> Alastair
>>
>>
>>  Alastair Hearsum
>>  Head of 3d
>> [image: GLASSWORKS]
>>  33/34 Great Pulteney Street
>> London
>> W1F 9NP
>> +44 (0)20 7434 1182
>> glassworks.co.uk <http://www.glassworks.co.uk/>
>>  Glassworks Terms and Conditions of Sale can be found at glassworks.co.uk
>>  (Company registered in England with number 04759979. Registered office
>> 25 Harley Street, London, W1G 9BR. VAT registration number: 867290000)
>>  Please consider the environment before you print this email.
>>  DISCLAIMER: This e-mail and attachments are strictly privileged, private
>> and confidential and are intended solely for the stated recipient(s). Any
>> views or opinions presented are solely those of the author and do not
>> necessarily represent those of the Company. If you are not the intended
>> recipient, be advised that you have received this e-mail in error and that
>> any use, dissemination, forwarding, printing, or copying of this e-mail is
>> strictly prohibited. If this transmission is received in error please
>> kindly return it to the sender and delete this message from your system.
>>  On 10/03/2014 10:20, Alastair Hearsum wrote:
>>
>> Folks
>> Dan Y and other folks, I hope this comes across as firm but reasonable. I
>> will post it on other appropriate sites. Any ideas on that front?
>>
>>
>>
>>
>>
>>
>>
>>
>>
>>
>> * An open letter to Autodesk. Dear Autodesk My name is Alastair Hearsum.
>> I'm a founding partner, director and head of 3d at Glassworks. If you
>> haven't heard of us, we are a small to midsized company which has been
>> creating VFX and animation for TV commercials for markets around the world,
>> for the past 20 years. We have branches in London, Amsterdam and Barcelona.
>> We create innovative and multi award winning work and we use Softimage.
>> Your announcement that you are retiring Softimage has left us saddened,
>> disappointed and not a little angry. The anger for two reasons; that you
>> have shot the racehorse of the 3d software world in the head in its prime
>> but also that you didn't consult with us about this assassination or
>> discuss any of your plans for the future with us. We have no idea what the
>> future from you holds. We are big and longstanding users of other Autodesk
>> products as well as Softimage. The puzzling thing is, technologically
>> speaking, there was no writing on the wall as there was with Henry and
>> Flame, for example, or these days with Flame and Nuke. We have been
>> punching above our weight, in London, for the past 20 years competing well
>> with the much larger organisations of MPC, Framestore and The Mill. One of
>> the reasons we have been able to do that, apart from the deep talent of our
>> crew is, I believe, because of the software that we chose. I'm nearly 150
>> years old  now but I still sit at the computer making pictures for TV
>> commercials to the same arduous schedule that I always have. So I know what
>> I'm talking about. For a period a few years back we had a 50/50 split of
>> Maya and Softimage. We chose to go 100% Softimage. Its better for the work
>> that we do and the sector we are in. Its no coincidence that all the
>> finalists in the recent British Animation Awards (tv commercials) did their
>> work in Softimage. Similarly, both silver and gold award winners in the 3d
>> animation category at this year's British Television Advertising Craft
>> awards were Softimage companies. You may well go on to list major work
>> that's been done in Maya. Sure there has, and great work too. But Maya is
>> used as a shell in the major film effect companies. It is heavily
>> customised and unrecognisable as the product you ship. We have our
>> proprietary software and tailored workflow as well, but Softimage remains
>> pretty much untouched. It is lean, efficient, and the ICE environment is
>> innovative and empowering. So you've done it. What's next? Like I said we
>> have had vague information about what the future holds. We hear rumours
>> about bi-frost and that's about it. From what I understand from various
>> sources there are no plans to replicate the efficient workflow and full ice
>> functionality that made us so productive. You have offered free
>> transitionary licenses of Maya with the threat of having to discontinue
>> using Softimage in 2 years time. The final thought is not just about what
>> software is best for our future but also about what sort of software supply
>> company we want to get into bed with. The attributes that come top of my
>> list: listening to customers, acting on their recommendations, speedy
>> development, innovation. Now does that sound like you? Alastair Hearsum
>> Glassworks.*
>>
>>
>>
>> --
>>  Alastair Hearsum
>>  Head of 3d
>> [image: GLASSWORKS]
>>  33/34 Great Pulteney Street
>> London
>> W1F 9NP
>> +44 (0)20 7434 1182
>> glassworks.co.uk <http://www.glassworks.co.uk/>
>>  Glassworks Terms and Conditions of Sale can be found at glassworks.co.uk
>>  (Company registered in England with number 04759979. Registered office
>> 25 Harley Street, London, W1G 9BR. VAT registration number: 867290000)
>>  Please consider the environment before you print this email.
>>  DISCLAIMER: This e-mail and attachments are strictly privileged, private
>> and confidential and are intended solely for the stated recipient(s). Any
>> views or opinions presented are solely those of the author and do not
>> necessarily represent those of the Company. If you are not the intended
>> recipient, be advised that you have received this e-mail in error and that
>> any use, dissemination, forwarding, printing, or copying of this e-mail is
>> strictly prohibited. If this transmission is received in error please
>> kindly return it to the sender and delete this message from your system.
>>
>>
>>
>

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