On Wed, 20 Apr 2016 10:36:18 +0200, Tom Kleinenberg <[email protected]>
wrote:
That drop in market share was largely down to AD's inability to market
it.
That was my perception as well, though I'd make that unwillingness, rather
than inability.
Phasing out Softimage however was not so much a long term financial
decision (they know they need to innovate to stay in business, and
innovation always needs investments now to make revenue later), I suspect
it was more a question of survival for those who made the Maya deal. Soft
cost the $60 million to buy from Avid, if I remember correctly, Maya cost
them $185 millions! Writing 185 off is a lot even by Autodesk standards.
That would not have sat well with the board and investors, resulting in
some heads on the chopping block. So in order to make it look like a good
decision to spend that much money on Maya, they had to go keep going with
it, even if it meant weakening the whole ME section of their business in
the long run (which it still does). It seems that throwing good money
after bad money is acceptable for them as long as long as nobody notices
it.
-------------------------------------------
Stefan Kubicek
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keyvis digital imagery
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Phone: +43/699/12614231
www.keyvis.at [email protected]
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