Sudan working on improving image in foreign media: minister

March 20, 2013 (KHARTOUM) – The Sudanese minister of Information Ahmed
Bilal Osman disclosed that his ministry attempted to hire public
relations experts holding U.S. citizenship to work as consultants for
improving Sudan’s negative image in foreign media.
Sudanese Culture and Information Minister Ahmed Bilal Osman (ASHRAF
SHAZLY/AFP/Getty Images)
Osman, who was addressing a forum on the ‘Modern Trends in Media
Management, Public Relations, and Protocol’ organized by the Federal
Center for Research and Capacity Building, said that they asked a
group of Jordanians holding American citizenships to conduct studies
aiming at improving Sudan’s image in foreign media.

However, they asked for large sums of money which the Ministry of
Finance was unable to offer.

The minister underscored the need to put more efforts in the
information and public relations sector in order to improve the image
of Sudan abroad in addition to enhancing the official awareness about
the importance of public relations which he acknowledged that the
government neglected for long time.

The Sudanese government frequently complains about unfair coverage
particularly in Western media.

News about the Darfur conflict which started in 2003 made the
headlines around the world for several years.

In 2008, the United Nations said some 300,000 people may have died in
Darfur’s war, which the U.S. unilterally labeled as genocide. The
government has put the death toll around 10,000.

Sudan’s President Omer Hassan al-Bashir is wanted by the International
Criminal Court on charges of genocide and war crimes in Darfur.
Khartoum dismisses the court as an agent of Western neo-imperialism.

(ST)

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