It’s not about the state of the world, but the state of sub-Saharan
Africa – By Dr Adrian Saville, CIO Cannon Asset Managers



May 29, 2013









One of the key structural drivers of economic performance is economic
openness which measures the connectedness and mobility of economies
that comes about through international trade, capital flows and the
movement of information and people. Achieving higher economic openness
is a positive force in play that holds great promise for the
sub-continent.

>From lagging developed markets, sub-Saharan Africa (SSA) has played
catch-up over the past 15 years. The region has shown annual real GDP
growth some 2% p.a. ahead of global growth. This, combined with
structural reforms taking place in the sub-continent – which include
governance and policy improvements, debt retirement and material
political reforms – has yielded a region rich with opportunity. That
this coincides with an era of advanced world structural decay only
serves to highlight the potential of Africa. By contrast, the
historically economically advanced Western world has succumbed to the
four macroeconomic demons of excessive debt, demographic decay,
deep-rooted unemployment and deficient policy.

As intimated, at least four clear drivers can be identified as having
contributed to SSA’s surge, including:
•higher demand for commodities associated with the dynamic rise of new
markets which, in turn, supports substantial price increases that
remain elevated;
•debt relief and sustained fiscal improvement, evidenced by Africa’s
debt-to-GDP ratio having more than halved from around 70% in 1990 to
30% today (amongst the lowest in the world);
•better economic management and policy platforms – for example
Africa’s institutional strength and competitiveness scores in the
World Economic Forum’s Global Competitiveness Report have steadily
improved since 2006; and
•Africa’s demographic dividend, represented by the world’s fastest
growing, urbanising population, with access to ever-improving
healthcare, education and technology.

The impact on economic growth has been significant and tangible which,
in turn, has given birth to great business opportunities and wealth
creation. Notably, in the last decade SSA’s economic growth has become
of increasingly higher quality. For instance, whilst resources
continue to matter to the region’s economies, their importance has
diminished as a gradual but persistent shift towards the secondary and
tertiary sectors has taken place on the continent, and this is where
the greatest opportunity arguably resides in mobility and
connectedness. On a macroeconomic level, we refer to the mobility of
goods, services and capital which facilitates the production process.
On the microeconomic level, the mobility of information, knowledge,
technology and people contributes to the rising productivity of those
factors.

We can plot these two metrics on a matrix, as shown in Chart 1:

Chart 1: Macroeconomic Mobility (Trade & Capital) vs Microeconomic
Mobility (Information & People)





Macroeconomic mobility (trade and capital)



Microeconomic mobility (information and people)

High-low                                                            High-high

“Flight risk”

  “Trail Blazers”






Low-low                                                             Low-high

  “Poverty Trapped”

  " Lost Opportunity”





Against this backdrop, and drawing on a large body of international
evidence, Cannon Asset Manager’s research team has developed a
framework for modelling connectedness. The model recognises four forms
of connectedness, namely:

(i) “Poverty Trapped” economies, such as North Korea today or former
Soviet economies, with low macroeconomic and macroeconomic mobility.
This is where SSA has been located historically.

(ii) “Lost Opportunity” economies, where the macroeconomic factors of
goods, services and capital enjoy increasing mobility but
microeconomic factors battle to get across borders. Brazil in the
1980s is an example of such an economy.

(iii) “Flight Risk” economies where people and information can move
across borders, but goods, services and capital are trapped. In such
settings, people tend to “get up and go” following trade and
investment opportunities. South Africa in the 1980s is an example of
such an economy.

(iv) “Trail Blazer” economies have high mobility in macroeconomic and
microeconomic factors. Examples of this type of economy are the Asian
tigers such as Singapore, Hong Kong, Taiwan and South Korea, as well
as other “miracle” economies such as Estonia, Chile and the Czech
Republic.

Notably, Africa has spent most of its modern economic history locked
in the “poverty trapped” zone, with low mobility in macroeconomic and
microeconomic factors. However, this is changing rapidly, albeit from
a low base. By way of example, since 2000, 316 million new mobile
connections have been made while 31 countries (out of 54) now boast 3G
services compared to zero in 2004. Trade with Brazil, Russia, India
and China has grown from $10bn in 2000 to more than $200bn today, and
foreign direct investment flows to SSA economies have grown by a
factor of ten times over the same period.

Seen in this light, there is spectacular potential to be derived for
Africa from the growing intra-regional links. In addition, inside of
economies, connectedness and mobility afford new opportunities.
Kenya’s M-Pesa is a great case in point. One study estimates that
mobile technology has the capacity to add another 10% to SSA’s economy
as a once-off upward adjustment through applications such as mobile
payment, micro insurance and micro lending; smart logistics;
traceability and tracking; and agricultural trading, tendering and
bartering platforms.

Arguably, the leverage is remarkable. Our research shows that raising
mobility (measured as the average of macroeconomic and microeconomic
scores highlighted in the above framework) by just 5% has the
potential to add some 40% to the region’s GDP.

South Korea offers a superb illustration of the possibilities created
by rising mobility and connectedness – and indeed what to anticipate.
Per capita income in the Asian state soared from $80 in 1960 to
$23,000 in 2012. Notably, these gains were driven more by connecting
to neighbours, such as Japan, Taiwan and China, than to the world at
large. Perhaps economies such as Kenya, Uganda, Rwanda, Tanzania and
Ghana find themselves at the same point as South Korea 40 years ago.
This potential, where huge opportunity for economic advance resides in
connectedness, competitive growth, increasing sophistication and
innovation – enhanced by embracing neighbours – sets up a cycle of
growth and prosperity.

As investors, it is always important to bear in mind that, whilst the
African economy is poised to benefit from the influence of
connectedness and openness, this will not mean that all companies will
benefit equally. Investing is not the result of buying businesses
exposed to fast growth, but rather paying a good price for a good
business, ideally resident in an enabling environment. Seen in this
light, we are of the view that exceptional opportunity resides in
investing in companies that are engaged in enabling, facilitating and
enhancing economic connectedness and mobility in SSA.

Dr Adrian Saville is CIO Cannon Asset Managers.

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