I lived in and around New York City from 1975 to 2003 when I moved out here to currently drought stricken Northern California. An abstract painter, I shunned working in the commercial art world. (and would not have been qualified anyway) But stumbled into a production job after a year in Paris in 1983. It was simple paste up with acetate layers on light tables. We recreated brochures in 28 languages to sell Ford tractors every where else in the world. Everybody spoke multiple languages. I got the job because I had pasted up the type (letter by letter; remember PressType?) on a postcard for an exhibition of my paintings. I went from job to job working my way through the wonderful world of advertising. At one point I worked at a place that made pharmaceutical advertising. Valium was one of their products, then Zantac when it came out. The people I worked with had done nothing since WW 2 but make Advertising Comps to show clients. They did it all by hand. And it was beautifully done. All the lettering was done by hand. Headlines, body copy, everything. So, U&lc was around as a resource for the designers. I never read much of it, although the parts I did read were a good read, but I looked at it and used the font specimins on a "LUCY" to create and learn letterforms by hand. I was just a "fill-in" guy, but I got my first computer in 1987; an 80286 with 640K RAM and a LaserJet Series 2 followed quickly by a Mac Plus with 1Mb RAM. The guys that did everything by hand took it hard when the motion was brought forward, learn to do this on a computer like John or retire! The company resisted until the clients insisted and then they went out and bought a studio full of Mac 2s and started trying to train everyone. By then I had moved over to BusinessWeek Magazine which had become the first (disputed by US News & World Report) in house graphics studio using computers. All throughout that period U&lc was available everywhere. Everyone loved it.
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