>From: Ileen Weber
> This is a strategy question --
>
>I imagine this is what you call a Prospect List.
Yes, that's the lingo. :-)
>
> Initially we had thought we would just add all of these folks to our list
> but since they don't have any membership status I can't see the point of
> maintaining what is essentially an address list within ebase. Being a novice
to membership database and membership issues for
> non-profits, my question is -- should I import the entire list identifying
> them as SmartGrowth members.
One reason to keep them is because these people have shown an interest in
your issue(s) and know a bit about you; therefore you have a big foot in the
door with them that you don't with other lists.
> Eliminate the duplicates of people who are
> already members of our umbrella organization and noting, perhaps in the
> memo field on their records that they are also SmartGrowth "members."
Definitely do something to tag them right away. Plus, if this will/is an
ongoing program bringing in new prospects regularly, then adding a field
(Data entry tab, or create a Custom layout) would be an important tool for
future solicitations.
> Do
> the fundraising letter with the proper source code, give them 6 months to
> respond and if they don't, eliminate them from the database?
Good basic plan, but (isn't there always one!) you might not want to
eliminate them after just one solicitation. Sometimes people have to be
asked more than once.
>
> Ileen Weber
Good Luck Ileen.
--
Beth Hynes
Parks & Trails Council of Minnesota
26 E Exchange St #100
Saint Paul MN 55101
[EMAIL PROTECTED]
651-281-0508
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