Re marketing
I am not a marketing expert but it seems to me that if anyone
had really wanted Ambisonics to succeed, there would
have been
1 presentations at shows for example. I have
over the years encountered exactly one, by Meridian. Period.
And
2 there would have been low priced or free demo discs
mixed to 5 channels. Zero on that one.
3 Ads for said discs in audio and home theater magazines
zero on that one
4 attempts to get magazines to write about it, The Absolute
Sound, Stereophile, etc. Pretty much zero on that one, too.
5 Demonstrations at shows of Trifield and four speaker frontal
stereo. Pretty much zero on that one, too, except for Meridian
occasionally.
One really gets the strong impression that the Ambisonics
community has never seriously tried for public attention,
and perhaps did not even want it.
It is really not too late at least for Trifield. If it is really
better, people would respond. (Actually at a Meridian demo I heard,
I thought it sounded worse than stereo. For one thing,
the speakers were not far enough apart so that it sounded too mono--this
sort of thing does not help the cause).
If this is really a better way to play stereo in the sense that people
like it better, one could demonstrate. People go to audio shows
partly looking for interesting new ideas. But Trifield is one they
practically never encounter.
This stuff is not hard to set up. It does not even cost very much.
But it never seems to happen.
Robert
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