With Apologies to Mr. Dreyfuss for quoting the whole thing, but AP
does a poor job through yahoo of archiving articles, and I don't want
this to be deleted after a few weeks, which is their wont.

Some interesting introductory thinking to how American consumers are
presently seeing the motor fuel-vs.-food-purchase equations.

MM


http://story.news.yahoo.com/news?tmpl=story&cid=509&ncid=718&e=5&u=/ap/20040502/ap_on_bi_ge/cheaper_shoppers

Study: Shoppers Deserting Supermarkets 

Sun May 2, 7:06 PM ET  Add Business - AP to My Yahoo! 
 

By IRA DREYFUSS, Associated Press Writer 

CHICAGO - For financially pressed consumers, it's coming down to a
choice between spending on gasoline or groceries, and gasoline is
winning, a food industry analysis finds. 


"Given the economic environment, it is not surprising that more
shoppers are buying food today in discount stores and other low-price
venues than ever before," said the report by the Food Marketing
Institute, released at the organization's annual trade show in
Chicago. 


"High oil prices, both at the pump and for home heating, depress
consumers' ability to spend more," the study said. 


Gasoline prices have been soaring: about 35 cents a gallon since
December, driven by surging crude oil prices, according to gasoline
industry analyst Trilby Lundberg. 


The food industry report said the fuel price increases are tightening
the pressure on personal budgets that already were squeezed hard by
credit card bills. 


"In 2003, for the second consecutive year, we detected among consumers
that minus inflation, minus inflation, they are managing to buy their
groceries for less than they did last year," Michael Sansolo, FMI's
senior vice president, told the group's opening conference Sunday. 


Consumers feel the financial pain and are acting to ease it by finding
cheaper places to spend on food, said the FMI report, citing a survey
commissioned by the trade group. The survey of more than 500 people
telephoned randomly in January had a margin of error of 4.5 percentage
points. 


As a result, supermarkets are losing their hold on their customers,
who can go to other retailers such as discount stores, the survey
said. 


The proportion of respondents who said a supermarket was their primary
food store fell by 5 percentage points since a year earlier, to 72
percent. The share of shoppers who considered a discount store their
first choice rose by 4 percentage points, to 21 percent. 


The report also said shoppers are finding other ways to be more
careful in their spending. 


More shoppers said they were comparison shopping, looking in
newspapers for sales,using coupons and rebates, stocking up on
bargains even if they don't need the items right away, and buying only
what was on their grocery lists. More shoppers also were keeping
grocery lists, the survey found. 


For all that work, however, the average grocery bills that the survey
respondents reported showed little change. The average weekly bill
fell $1, to $90, from January of 2003. 


Working against the desire to save money was the desire to save time,
something else that modern America has all too little of. The survey
showed an increase in purchases of precooked foods, which cost more
than the ingredients for from-scratch meals. 


"The trend toward timesaving convenience foods from precooked pasta to
cereal bars continues," the report said. 


___ 



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