I noticed the same thing. Initially, I thought it was confusing. I suppose, using the same logic, book and song titles are now "brands".
--Rob de Santos -----Original Message----- From: Swprograms <[email protected]> On Behalf Of Richard Cuff Sent: Friday, July 24, 2026 4:32 PM To: Internet radio discussion <[email protected]>; Shortwave programming discussion <[email protected]> Subject: [Swprograms] BBC Global Minds user survey: programs are called "Brands" Interesting terminology -- I just went through a survey in the BBC Global Minds community regarding my awareness of various BBC programs offered on the World Service, Radio 4, and BBC World News. What I would call "programs" they called "brands". Welcome to the 21st century, I guess... Richard Cuff _______________________________________________ Swprograms mailing list [email protected] http://montreal.kotalampi.com/mailman/listinfo/swprograms To unsubscribe: Send an E-mail to [email protected]?subject=unsubscribe, or visit the URL shown above. _______________________________________________ Swprograms mailing list [email protected] http://montreal.kotalampi.com/mailman/listinfo/swprograms To unsubscribe: Send an E-mail to [email protected]?subject=unsubscribe, or visit the URL shown above.
