How these tags should be used? Nameless object, with brand (for example petrol station). IMHO it should be tagged brand=*, without name.
http://wiki.openstreetmap.org/wiki/Key:brand currently encourages setting brand and name to the same value. Is it really a good idea? Objects without brand, in class where brand is typical. brand=Independent is popular, what IMHO is a poor idea. Post promted by https://github.com/gravitystorm/openstreetmap-carto/pull/972 that proposes rendering brand in default style.
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