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Virgin Mobile today announced the launch of its new
mobile TV service, Virgin Mobile TV, and confirmed the that it will be offering
a selection of much-loved
premium channels and programming to Virgin Mobile TV viewers, starting on October 1st 2006. The service, which is provided by BT's wholesale mobile broadcast entertainment service, BT Movio, will also broadcast DAB digital radio, offer 'red-button' interactivity and features an exclusive seven-day electronic programme guide (EPG). Virgin Mobile TV will broadcast BBC One, ITV1,
Channel 4 and E4, offering consumers a wide range of high-profile channels and
TV programmes. Customers
who have a Virgin Mobile 'Tellyphone' will be able to watch their favourite TV programmes and listen to DAB digital radio wherever they are. Wherever you need to watch TV, whether it's Eastenders on the bus, or Coronation Street in a cab, Virgin Mobile TV will make sure you never have to miss an episode of your favourite programme again. Virgin Mobile TV can be viewed on the Virgin Mobile
Lobster 700 Mobile TV phone, which will be available from October 1st through
Virgin Mobile Stores.
Virgin Mobile offers the mobile TV phone and service for free for customers on a contract of £25 a month or more, for the life of their contract. BBC One will be available on a trial basis for 12 months and will be provided free to consumers. The new Virgin Mobile TV device will be supported
with a multi-million pound advertising campaign, starring the world-famous
actress Pamela Anderson. The
ads will be seen on British TV for the first time on October 9th. The Lobster 700
Mobile TV phone is the world's first DAB-IP-enabled handset, and was created by HTC. As well as offering TV and up to 50 DAB digital radio stations, the handset is also Virgin Mobile's first Windows-operated smartphone, offering Windows Mobile functionality and Windows Media Player. The device is the first in a series of mobile phones being developed to support the BT Movio service. Specifications:
Size: 111.2 x 58 x 23.8 mm . Weight: 140 grams . Display Screen: 240 x 320 . Camera: 1.3 megapixel . GPRS, Bluetooth |
