John, Thank you very much for such a complete reply. I am going to have to give this some thought to see what I can do to make this happen for us. I think this is a really cool way to show off all the features offered by a site.
Mike > -----Original Message----- > From: inforequest [SMTP:[EMAIL PROTECTED] > Sent: Tuesday, June 26, 2007 1:44 PM > To: talk@lists.nyphp.org > Subject: Re: [nyphp-talk] [OT] Does anyone know how Google grouped > links a re done? > > DeWitt, Michael mjdewitt-at-alexcommgrp.com |nyphp dev/internal group > use| wrote: > > >I was going through Google and noticed for some companies, they have a > >series of grouped links appearing under the main search result. For > >example: http://www.google.com/search?q=ioma , look at the 1st result for > >Ioma. They have 4 links plus a "more" link. I thought this might be a > >"subscribed" link, but I thought you had to subscribe in order to see the > >additional subscribed links? > > > >I would appreciate any insight as to how this is done. > > > >Mike > > > > > These are being called "site links" and are intended to show the > searcher how a site has clearly-defined user interest areas, to help > them in their search. > > It is believed that user click data is being used to help determine the > need for site links, although some SEO people have been teasing Google > this year and there are now some sites showing site links that probably > shouldn't have them ;-) > > Most people I know think site links are based mostly on site structure > and back links. > > If your site qualifies (searchers would benefit from site links as > search navigation aids) then a good SEO would probably guide you by > suggesting that you: > > - get inbound links from on-theme trusted sources TO your desired site > link demarcation page, and make sure the page it titled and has H1/2 > tags that match the theme exactly. e.g. get job sites to link back to > /human-resources/index.html and make sure that page is titled "human > resources" and has a h1/h2 set to match that specific theme. > - make sure the site nav goes to that same demarcation page using the > same title/htag-matching anchor text > - add some internal text links to refer people to that same demarcation > page with matching context words and anchor text (be your own best friend) > > A more advanced SEO would probably suggest you mine your own traffic > logs and find the pages that Google ranks for "human resources", > "careers", "jobs" etc and add a section to those (in H tags) that tells > visitors that if they are looking for human resources (link) for careers > at mycompany (link) they should go to the human resources page (link). > In cases where the destnation page for incoming Google referrals > on-theme was not important, 301 redirect it to the human resources page. > > Personally, I would do that last step first. > > I hope that helps. > > -=john andrews > > -- > ------------------------------------------------------------- > Your web server traffic log file is the most important source of web > business information available. Do you know where your logs are right now? > Do you know who else has access to your log files? When they were last > archived? Where those archives are? --John Andrews Competitive Webmaster > and SEO Blogging at http://www.johnon.com > > _______________________________________________ > New York PHP Community Talk Mailing List > http://lists.nyphp.org/mailman/listinfo/talk > > NYPHPCon 2006 Presentations Online > http://www.nyphpcon.com > > Show Your Participation in New York PHP > http://www.nyphp.org/show_participation.php _______________________________________________ New York PHP Community Talk Mailing List http://lists.nyphp.org/mailman/listinfo/talk NYPHPCon 2006 Presentations Online http://www.nyphpcon.com Show Your Participation in New York PHP http://www.nyphp.org/show_participation.php
