Good luck, Mike. Just another edge to keep up with as technology
advances. Site links do bring traffic, and they displace a half a
centimeter or so of web page so the guys below you do suffer a bit for
it ;-) I like them for the branding impression... if you search for a
web design firm and see they have an SEO section and a "secure web
hosting" .... you got branded ;-)
I'd pay serious attention to Google Universal Search, coming to browser
screens everywhere this summer. Images show up in the first position of
page 1 (up to 5 or 6 hyperlinked images in a raw sometimes) and they are
very click-attractive. And by the way, there is currently no limit to
ownership of multiple images in that row, so you can own them all ;-)
Videos are now showing up in-line, and playable inline as embedded
videos. An embedded video knocks 3 or 4 competitors right off the "first
page". Again, best for branding cause Google's keeping the traffic on
the SERP page instead of passing it through to your site. Unless... and
here comes that "advanced SEO" stuff again, you populate most of page 1
with embedded videos that are neutral and thus leave only your own web
page snippets visible on the page :-) as 'calls to action" after the
videos get old. Theuser has no choice but to click on your link....
-=john andrews
DeWitt, Michael mjdewitt-at-alexcommgrp.com |nyphp dev/internal group
use| wrote:
John,
Thank you very much for such a complete reply. I am going to have to give
this some thought to see what I can do to make this happen for us. I think
this is a really cool way to show off all the features offered by a site.
Mike
-----Original Message-----
From: inforequest [SMTP:[EMAIL PROTECTED]
Sent: Tuesday, June 26, 2007 1:44 PM
To: talk@lists.nyphp.org
Subject: Re: [nyphp-talk] [OT] Does anyone know how Google grouped
links a re done?
DeWitt, Michael mjdewitt-at-alexcommgrp.com |nyphp dev/internal group
use| wrote:
I was going through Google and noticed for some companies, they have a
series of grouped links appearing under the main search result. For
example: http://www.google.com/search?q=ioma , look at the 1st result for
Ioma. They have 4 links plus a "more" link. I thought this might be a
"subscribed" link, but I thought you had to subscribe in order to see the
additional subscribed links?
I would appreciate any insight as to how this is done.
Mike
These are being called "site links" and are intended to show the
searcher how a site has clearly-defined user interest areas, to help
them in their search.
It is believed that user click data is being used to help determine the
need for site links, although some SEO people have been teasing Google
this year and there are now some sites showing site links that probably
shouldn't have them ;-)
Most people I know think site links are based mostly on site structure
and back links.
If your site qualifies (searchers would benefit from site links as
search navigation aids) then a good SEO would probably guide you by
suggesting that you:
- get inbound links from on-theme trusted sources TO your desired site
link demarcation page, and make sure the page it titled and has H1/2
tags that match the theme exactly. e.g. get job sites to link back to
/human-resources/index.html and make sure that page is titled "human
resources" and has a h1/h2 set to match that specific theme.
- make sure the site nav goes to that same demarcation page using the
same title/htag-matching anchor text
- add some internal text links to refer people to that same demarcation
page with matching context words and anchor text (be your own best friend)
A more advanced SEO would probably suggest you mine your own traffic
logs and find the pages that Google ranks for "human resources",
"careers", "jobs" etc and add a section to those (in H tags) that tells
visitors that if they are looking for human resources (link) for careers
at mycompany (link) they should go to the human resources page (link).
In cases where the destnation page for incoming Google referrals
on-theme was not important, 301 redirect it to the human resources page.
Personally, I would do that last step first.
I hope that helps.
-=john andrews
--
-------------------------------------------------------------
Your web server traffic log file is the most important source of web
business information available. Do you know where your logs are right now?
Do you know who else has access to your log files? When they were last
archived? Where those archives are? --John Andrews Competitive Webmaster
and SEO Blogging at http://www.johnon.com
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_______________________________________________
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--
-------------------------------------------------------------
Your web server traffic log file is the most important source of web business
information available. Do you know where your logs are right now? Do you know
who else has access to your log files? When they were last archived? Where
those archives are? --John Andrews Competitive Webmaster and SEO Blogging at
http://www.johnon.com
_______________________________________________
New York PHP Community Talk Mailing List
http://lists.nyphp.org/mailman/listinfo/talk
NYPHPCon 2006 Presentations Online
http://www.nyphpcon.com
Show Your Participation in New York PHP
http://www.nyphp.org/show_participation.php
