It's midnight and here I am. Sitting in my home office, with my 20 minutes battery life laptop, at Amazon book store, picking some more titles for my wish list, one after another, reading the reviews, choosing one over the other, based on user comments, on covers, on product details and synopsis. I'm not done yet with all seamonkey (it's a browser, you know) tabs and I've just choose 15 new books...
After a while, I've just "expressed" (that's a on vogue word) on Twitter (yeap, I'm there too): "does amazon also sells time, so that I can read them all ?!?" - http://twitter.com/vd/statuses/769563801 So, I stopped, and think, for the fiftieth time this week: "hmmm, I should _really_ buy a new laptop. this one is dying everyday." And I start wondering; "should I have a laptop with what ? Wireless, of course, Bluetooth ? Why not ? Large disk ? No, I'm no torrent guy. 14 inches, or 13 ? Draft-N ? Glossy ? ATI or NVidia ? And what about Intel? Will it be supported on Linux ?" ... Agghhh ... So many *choices*!!! Meanwhile my daughter wakes up and starts crying - just having a bad dream - and then it strikes me: "I know this! I'm breaking to marketoids again! They're winning with the choice thing." After a while, I remembered where I read about this; the paradox of choice [1], it's on my bookshelf and it's all about the goals and evaluating the importance of each one of them in a adequate time frame. Here's a video from professor Schwartz [2] at google techtalks, that inspired me to buy his book: http://video.google.com/videoplay?docid=6127548813950043200 [1] - http://en.wikipedia.org/wiki/The_Paradox_of_Choice [2] - http://en.wikipedia.org/wiki/Barry_Schwartz -- //VD _______________________________________________ tce mailing list [email protected] http://lists.paradigma.pt/mailman/listinfo/tce
