Second day at Criativa 08 started with a major deja-vu! For my surprise and incredibility, the event started *again* 45 minutes late. People, get a grip! You're publicists, marketoids and communicators; you produce and promote events, you, better than anyone should now these things and don't ever make the same mistakes, in two consecutive days. Here's my report, from the morning conference, since, this time, I would like to attend the afternoon, but was for Edimpresa employees only. *Vitor Duarte* - Creative Director of BloomGraphics; Want details? See my post from yesterday. Today was the same speech, jokes and intro. Yay for this "creative" .. director. *Alex d'Arte* - Senior copywriter from Brandia: "I did, do and achieve"; "I rule", was his attitude towards design and creativity. He *does* stuff, which *is* very good, as he said, but he didn't show anything that he actually did, just some flickr/corbis photos and youtube videos. Nice .... For Alex there's four concepts (not three as he told us, yeap that's right, I can do math) for the moment: time, which is in-calculate and most precious good; medium is the message, not the end; there must be involvement in work, everyday; passion is queen, without it nothing happens. Some quotes that I retain; "the world is photoshop", "cease the world", "publicity should be pull not push", "entertainment is the key". Main note here: the best way to address publicity is to let the news talk about it. Célia Quico* - Zon marketing manager: Very powerpointed (which in fact didn't also work today) and academic. Talked about media, creatives and audience, the media convergence and how the actual media's became the new platforms for communication. Did I mentioned that it was very academic ? Yes! It was boring and didn't show any results or at least bring new things to discussion, sorry, I didn't take many notes. Still; there's a film that she talked and which I didn't knew, Network - http://www.imdb.com/title/tt0074958/ , from 1976 which own 4 oscars with Faye Dunaway and Peter Finch, as I understood a film to watch and understand. Best quote from her: "mouse monkeys", that's what I'll call henceforth the MSFT engineers. Bottom line; It was a nice event to Edimpresa people, that they decide to open to the public. //VD _______________________________________________ tce mailing list [email protected] http://lists.paradigma.pt/mailman/listinfo/tce
