Hello
All,
I am teaching a
course on gender this semester and my students are doing fairly well -
reading, discussing, etc. Yesterday students were discussing an article
on masculinity and beer drinking from Kimmel and Messner's Men's Lives, when all of a sudden one of
the students mentioned Bud Light's marketing campaign: Real Men of
Genius. When I told the class that I did not know about the campaign,
they became so excited to show me that they almost ripped the computer mouse
out of my hand and took the class to Bud Light's website. Once the
website was projected to the class, it was very difficult for me to get their
attention. Some of the students spontaneously began to recite a
vignette; others begged for this or that vignette to be played; one student
offered to bring in a CD of all the vignettes. In short, there was a
sense of excitement -- bedlam, really -- and a shared sense of camaraderie
that I have NEVER seen in a classroom. Here is the
website:
http://budlight.whipnet.com/
Here is my question
for the listserv: Have any of you analyzed this campaign with your
students? If so, would you be willing to share your insights with
us? Is there anything that I could read that would help me to get
a handle on this advertising campaign?
Thanks,
Darlaine
__________________________
Darlaine C. Gardetto,
Ph.D.
Associate Professor of
Sociology/General Education Coordinator
St. Louis Community
College-Meramec
11333 Big Bend
Blvd.
St.
Louis,
MO 63122
(314) 984-7695
(Phone)
(314) 984-7489
(Fax)
[EMAIL PROTECTED]
