TEACHSOC: Re: reading on childhood

[Tina Deshotels]

Hey Jeff,  We had Dan Cook speak to a Sociology of Family course last year about his upcoming book "The Commodification of Childhood" (blurb below).  You might find it useful.   I think his information would go well with the activity "Gender Socialization" where students visit clothing and/or toy stores and make observations. The activity is in "Sociology Through Active Learning" edited by McKinney, Beck and Heyt.   Tina   In his book, “The Commodification of Childhood: The Children’s Clothing Industry and the Rise of the Child Consumer,” Cook makes the case that merchants, manufacturers and advertisers gradually began to target their message directly to children, and began to consider them “real customers,” with legitimate and individual needs and desires. The industry’s newfound approach suggested that children were empowered by the market, rather than exploited by it, as a moral justification for selling to kids.       Tina Deshotels, PhD Assistant Professor of Sociology Department of Sociology 326 Brewer Hall Jacksonville State University Jacksonville Alabama Office Phone:  256-782-5350 Email:  [EMAIL PROTECTED]   --~--~---------~--~----~------------~-------~--~----~ You received this message because you are subscribed to the Google Groups "Teaching Sociology" group. To post to this group, send email to teachsoc@googlegroups.com To unsubscribe from this group, send email to [EMAIL PROTECTED] For more options, visit this group at http://groups.google.com/group/teachsoc -~----------~----~----~----~------~----~------~--~---