--Google, YouTube & Korean Connections.
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Date: 10/17/2006 11:26 PM
Author: Ben Scent
Link: http://www.squeet.com/redirect.aspx?redir=http%3a%2f% 
2ffeeds.feedburner.com%2f%7er%2fOmMalik%2f%7e3%2f38414469% 
2f&f=2305&e=20019379




What does South Korea have to do with YouTube-Google merger? Nothing  
blatant or obvious, yet a lot!

South Korea is one of the most wired societies and has been a  
broadband leader for a while. The country also has a unique position  
from a wireless broadband/3G perspective, and is pushing hard to  
develop the fourth generation wireless technologies. South Korea is a  
microcosm a broadband future, and Google could learn a lot from it –  
especially when it comes to online video.

  Google recently announced that it would invest at least $10 million  
on an RD center in Seoul, Korea, reports the Korea Herald, and hire  
130-150 researchers. Alan Eustace, Google senior VP for engineering,  
told the Korea Times that they want to recruit local computer  
scientists to “further develop innovative search technologies for  
Korean users and users around the world.”

For years, Korean television viewers have been able to watch their  
favorite shows online. The shows are offered not by a third party  
like the Apple iTunes Store or Google Video, but by the TV companies  
themselves, who provide complete archives of their shows that can be  
downloaded or streamed, either for free or for pennies.

In Korea, online video is not an experiment—it is a success. It is a  
daily reality for most Koreans, not just for the young crowd or the  
techie set. The entire society has lived the broadband lifestyle for  
a while now, and is more attuned to its potential.

Google is smart to invest $10 million in a research lab in this  
broadband country. They can grab local engineers—but, much more  
importantly, they can learn about the local broadband “culture.”  
Korean Internet usage habits point the way toward what habits of  
American users will be like when broadband becomes as ubiquitous as  
it is in Korea.


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