i recently poisted to IFTF's Future/Now about the imminent death of  
Dodgeball, one of the pioneers in this space, whose founders have  
left google.

http://future.iftf.org/2007/04/the_end_of_mobi.html

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http://www.nytimes.com/2007/04/30/technology/30social.html

April 30, 2007
Social Networking Leaves Confines of the Computer
By BRAD STONE and MATT RICHTEL

SAN FRANCISCO, April 29 — While Walter Zai was in South Africa  
watching the wild animals recently, people around the world were  
watching him.

Mr. Zai, a 37-year-old Swiss engineer, used his mobile phone to send  
out constant updates and images from his safari for an online audience.

“You feel like you are instantly broadcasting your own life and  
experiences to your friends at home, and to anyone in the world who  
wants to join,” said Mr. Zai, who used a new online service called  
Kyte to create his digital diary.

The social networking phenomenon is leaving the confines of the  
personal computer. Powerful new mobile devices are allowing people to  
send round-the-clock updates about their vacations, their moods or  
their latest haircut.

New online services, with names like Twitter, Radar and Jaiku, hope  
people will use their ever-present gadget to share (or, inevitably,  
to overshare) the details of their lives in the same way they have  
become accustomed to doing on Web sites like MySpace.

Unlike the older networking sites, which are still largely used on  
PCs, these new phone-oriented services are bringing the burgeoning  
culture of exhibitionism to more exotic and more personal locations.  
They are also contributing to the general barrage of white noise and  
information overload — something that even some participants say they  
feel ambivalent about.

But such services have the same addictive appeal for young people as  
BlackBerrys do for busy professionals, said Howard Hartenbaum, a  
partner at the venture capital firm Draper Richards, which is an  
investor in Kyte.

“Kids want to be connected to their friends at all times,” Mr.  
Hartenbaum said. “They can’t do that when you turn off the computer.”

Central to the technology of Kyte and similar services is the  
marriage of mobile phones and the Web. Users download Kyte software  
for their phones at www.kyte.tv and can send their photos and videos  
— however grainy — from the phone to their online Kyte “channel.”

Viewers can tune into the programming on their own phones or on the  
Kyte site, or they can have the channel show up on their own Web site  
or social network page. In some cases the video stream can be watched  
live. Those who are watching the same channel can swap messages with  
each other and with the channel’s creator, even if he or she is  
silently stalking wild animals.

Daniel Graf, Kyte’s 32-year-old co-founder, sees each of the world’s  
hundreds of millions of camera-phone owners as a potential television  
broadcaster.

“To run a television network used to require expensive cameras, a  
satellite connection and studios,” Mr. Graf said. “But the production  
costs have gone down to zero. Now you can share your life over a  
mobile phone, and someone is always connected, watching.”

Mr. Graf said he was considering several approaches to making money  
from the service. They include charging companies that want to  
contribute promotional programming, or advertisements in or alongside  
the most popular channels. He said he would share that revenue with  
the channels’ creators. “Whatever works in traditional TV works  
here,” he said.

Another company proving the potency of the sharing impulse is Twitter  
(www.twitter.com), which is also based in San Francisco and has  
lately captured the enthusiasm of bloggers and tech insiders.  
Twitter, spun off this month from a company called Obvious, lets  
people broadcast short text messages from their phones and computers  
to those of friends and strangers.

Mobile phone companies in the United States have long tried to get  
users to send text messages, but with limited success, especially in  
comparison to the ubiquity of text messaging in Europe and Asia.

But for many Twitter users, text messages have become a form of self- 
expression and public performance. They are flinging messages that  
would seem to be of slight interest to anyone: notifications that  
they are online, or listening to music, or going shopping, or even  
performing activities of a historically more discreet nature.

“About to head out to the gym. Sweet!” wrote Chris Messina, a 26-year- 
old San Francisco resident, in a recent Twitter post visible to his  
group of friends on the service. And a few hours later: “Wow, totally  
rocking out to Led Zeppelin.”

Twitter’s fans include some high-profile technology pundits and even  
John Edwards, the former senator who uses it to inform followers of  
his whereabouts on the campaign trail.

Jack Dorsey, a co-founder of Twitter, said high-speed social  
networking can become a moneymaker.

“I believe it can be profitable,” Mr. Dorsey said. But it is not  
entirely clear how, and how soon, he added. Twitter, which says it  
has several hundred thousand users, could ultimately consider  
displaying advertisements, or charging frequent users, especially  
those who send out promotional messages. Social networking sites like  
Facebook are largely supported by advertising.

Mr. Dorsey said that whatever business model the company decided to  
employ, it would not be effective until more people got on board.

“We have a few business models in mind right now. But they’re not  
interesting until we have a massive number of users,” he said. “We  
are entirely focused on growth right now.”

The mobile phone companies themselves are trying to get into the  
mobile networking game. Chief among them is Helio, a year-old mobile  
phone carrier aimed at young people. The company, a joint venture of  
Earthlink and SK Telecom of South Korea and based in Los Angeles, is  
making social networking a central part of its business and is  
betting it will be fundamental to attracting new subscribers.

Helio has an exclusive deal to offer MySpace features on its phones,  
which tend to be slicker and more multimedia-focused than those from  
more mainstream cellphone companies. At the end of 2006 (the last  
time Helio publicized its subscriber figures), 70 percent of its  
70,000 members used MySpace, said Michael Grossi, senior vice  
president of strategy and business development at Helio.

Social networking “is at the core of the company strategy,” Mr.  
Grossi said.

To further capitalize on the trend, Helio plans to introduce a  
handset by the summer that has a fold-out standard keyboard for  
easier typing and socializing.

Tiny Pictures, a San Francisco start-up company, is taking a slightly  
different approach. Its service, Radar (www.radar.net), is similar to  
Kyte in that users send their camera-phone photos to the Web or to  
the phones of other Radar members. But users share their pictures  
only with friends they have invited to view them.

John Poisson, chief executive of Tiny Pictures, said the service was  
explicitly intended to be private because mobile social networking  
works best and will be most lucrative if users know the people they  
are sharing with. “Exhibitionism will exist as long as there is  
voyeurism,” he said. “But we are in the business of helping people  
stay in touch with the people who are close to them.”

Of course, there is such a thing as being too in touch. Mr. Zai was  
disconcerted by the instant feedback to his safari photos that popped  
up on his phone.

“Getting all kinds of communication in such a remote place is a bit  
confusing,” he said. “I kept responding, ‘I don’t really have the  
time to talk to you now. I have to make photos of these elephants.’ ”

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