Know your customer.
*A disappointed salesman of a Cola company returns from his
Middle East assignment. A friend asked, "Why weren't you successful with the
Arabs?"The salesman explained, "When I got posted in the Middle East , I was very confident that I would make a good sales pitch as Cola is virtually unknown there. But, I had a problem I didn't know how to speak Arabic. So, I planned to convey the message through three posters... * ** *First poster** *- A man lying in the hot desert sand...totally exhausted and fainting. *Second poster** - man is drinking our Cola.* *Thir**d poster**- Our man is now totally refreshed.* ** *Then these posters were pasted all over the place * *"That should have worked," said the friend. ** The salesman replied "I didn't realize that Arabs read from right to left"* *KNOW YOUR CUSTOMERS **!!* -- With best wishes S Chander
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