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Article Title:
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Why Less Passion Is Better For Business

Article Description:
====================

I just googled 'Passion in Business' and came up with
82,900,000 hits. And, according to  the first several pages of
hits, everyone says that you must have passion to succeed in 
business. 'Fuel your passion' is the watchword. Surprisingly,
your business can do better  with less passion. Why? 


Additional Article Information:
===============================

780 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2006-09-26 11:00:00

Written By:     Mark Silver
Copyright:      2006
Contact Email:  mailto:[EMAIL PROTECTED]



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Why Less Passion Is Better For Business
Copyright (c) 2006 Mark Silver
Heart Of Business
http://www.heartofbusiness.com/



I just googled 'Passion in Business' and came up with
82,900,000 hits. And, according to the first several pages of
hits, everyone says that you must have passion to succeed in
business. 'Fuel your passion' is the watchword. Why this quest
for passion? Of course, passion can feel wonderful, but do you
really need it to succeed in business? What happens when you
don't have it? Surprisingly, your business can do better with
less passion. Why?

To understand, you have to get past the gobble-gobble-gobble of
everyone who says you're doomed if you don't fuel your passion
to see the deeper spiritual truths that are in motion. But first,
what in the heck IS passion?

According to the dictionary:

Passion: a powerful emotion or appetite, such as love, joy,
hatred, anger or greed.

Plus, the word evidently originally comes from the Latin
"passus" which is the past participle of "pati" meaning 'to
suffer.' It began to be used more widely in the Western world
when the Catholic Church used it to describe Jesus' sufferings
on the cross: the passion of Christ.

Do you get it? 'Passion' is just another way to say 'strong
emotional appetite.' And depending on strong emotional appetites
for too long, even if they start out by feeling really good,
tends to end in... suffering.

I want to let you know that you don't really need to fuel your
passion to succeed. Many times when I hear someone talk about
'fueling their passion' they're really talking about what I
call the 'honeymoon' syndrome.

You see, when two people newly fall in love with each other,
they're in the throes of the 'honeymoon'- they want to be
around each other all the time, they can't get enough of each
other. Their emotions and pheromones are going crazy- they're
insatiable. It lasts a few months, or, at most, a year.

Boy the honeymoon is fun. And it can help set the stage for a
wonderful long-term relationship. But if you're depending on
those crazy honeymoon emotions and appetites to make it to your
50th anniversary... well, all I can say is, I wish you luck.

Your business is no honeymoon.

Your business, in order to stand the test of time, and to grow
into something that can carry you, provide for you, and shelter
you, needs to get beyond the 'passion-only' honeymoon stage.

Recently one of the participants in my marketing class was
experiencing some very strong fear and overwhelm. That's
passion- but not helpful for the business. She had been busy
chasing certain business outcomes, and the fear about it was too
much. I recently went through a similar spin.

Both she and I had switched over to the passion/appetite fuel,
and it was burning us up. We had to switch back to the only fuel
that lasts for the long term.

What is that fuel? And how do you switch?


Keys to Reining Your Passion

 * Love is the fuel- passion is the derivative.

There is a Sufi teaching: "Know that the human has a quality
that has no end to it, and this is covetousness, and because the
human is forever seeking, this is a quality that is derivative of
love... Love causes seeking..."

Covetousness is the passion-driven (read: appetite-driven)
derivative of love, and it just ain't as good as the original.
Begin to notice in yourself the difference between your heart's
longing for love, and your ego coveting more money, or more
clients. Take a moment now- can you feel the difference in your
own body?

 * Put your ego on a starvation diet.

If you can tell the difference between love and covetousness, now
keep one and throw out the other. Put off feeding your coveting
hunger- for a minute, an hour, a day. This is the wisdom behind
the spiritual practice of fasting- abstaining from material
sustenance. This abstaining weakens your ego's hunger, and
strengthens your heart's contentment.

Don't believe me? Try it out. You don't have to do a 40-day
retreat in the desert- just try skipping a meal. Or even simpler:
noticing a hunger you have, and spending time with that hunger,
instead of feeding it. What happens for you?

 * Now, apply it to your business.

Instead of focusing on what you want- more money, a bigger
business- put those appetites aside. Instead, take a moment with
your heart and ask 'What is your heart truly longing for?'

Once you get an answer to that question, ask your heart another
one: 'How can your business support this longing?' Let yourself
be willing to be surprised. And let me know what comes up for
you.


My very best to you and your business,

Mark Silver




---------------------------------------------------------------------
Mark Silver is the author of Unveiling the Heart of Your 
Business: How Money, Marketing and Sales can Deepen Your 
Heart, Heal the World, and Still Add to Your Bottom Line. 
He has helped hundreds of small business owners around 
the globe succeed in business without losing their 
hearts. Get three free chapters of the book online: 
http://www.heartofbusiness.com



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