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Here are some great ideas that we find are very effective in building customer loyalty... Additional Article Information: =============================== 526 Words; formatted to 65 Characters per Line Distribution Date and Time: 2006-12-28 10:12:00 Written By: Ian Macdonald Copyright: 2006 Contact Email: mailto:[EMAIL PROTECTED] For more free-reprint articles by Ian Macdonald, please visit: http://thePhantomWriters.com/free_content/d/index.shtml#Ian_Macdonald ============================================= Special Notice For Publishers and Webmasters: ============================================= If you use this article on your website or in your ezine, We Want To Know About It. Use the following URL to let us know where you have used this article, and we will include a link to your website on thePhantomWriters.com: http://thephantomwriters.com/notify.php?id=4123&p=load HTML Copy-and-Paste and TEXT Copy-and-Paste Versions Of Article Are Available at: http://thePhantomWriters.com/free_content/db/m/restaurant-ideas-part-2.shtml#get_code --------------------------------------------------------------------- 20 Great Restaurant Ideas To Promote Customer Loyalty Part 2 Copyright (c) 2006 Ian Macdonald Macdonald http://www.MacdonaldsGourmetBurgers.com This is the second part to this article on 20 Great Restaurant Ideas To Promote Customer Loyalty: http://www.macdonaldsgourmet.com/articles20greatrestaurantideasP1 .htm It does not matter how well your restaurant is doing or what marketing you have planned, there are always lots of little things you can do that cost virtually no money. Here are some great ideas that we find are very effective in building customer loyalty... other than just our great nutritious food (and sometimes they have provided some great free publicity): 11. Offer a free meeting room Where it is appropriate, especially if marketing to executives, offer a free meeting room, or set aside a special area. Make sure you let your customers know the room is available. 12. Offer free umbrellas during wet weather You can get inexpensive ones to give away or large solid ones that are printed with the restaurant name and website on them. The big ones can be returned on their next visit or dropped back any time. Or they can be given away too when appropriate. 13. Offer a calculator with the bill This is handy for large groups. 14. Make adjustments for customers with disabilities While you already meet all legal requirements, it is good to promote that you go that extra mile for any special needs. 15. Create a Wall of Fame for regulars Regular diners like to feel special. It works the same for take away too. You can take a photo, add a short bio and even include their favourite meal. You can do the same on your website. 16. Buy regular guests a bottle of wine You know who the regulars are. They are also one of you strongest marketing people. Treat them accordingly. Take the wine to them personally. The results will be repaid ten fold. 17. Start a mug club This idea can be applied to countless possibilities, but the mug idea can be used almost anywhere. They can be kept at the café or bar and the patron even pays a fee for the purchase of the mug, or glass, or expensive bottle of Whisky or Brandy in Licensed restaurants. 18. Be a teacher Offer food education nights or lunches or even mornings on the weekend. Cooking shows, demonstrations or classes can all be very popular and can attract free publicity. 19. Have the chef deliver or accompany the food occasionally This is a sure fire way to impress guests. They love it. It makes them feel important and it allows the chef to get out of the kitchen and speak to the customers. 20. Name a menu item after a customer Just asking a customer for this privilege is a great compliment to them. Don't do it too often unless you have an extensive menu that you want to use this method as a theme. 21. Always give a bit more than you promise...(like we have right now with this extra 21st suggestion) This is what every business, including restaurants, should do. Anything extra, small or large is always appreciated. Of course there are many other things you can do, and maybe this list will help you think of many others too. --------------------------------------------------------------------- Ian Macdonald as founder and owner of Macdonald's Gourmet Burgers combines his passion and knowledge of food, wine and nutrition with savvy business tactics. He is also the MD of a corporate consulting firm that advises on strategic negotiation, dispute resolution and workplace change. Clients are mainly from top 100 corporations. For lots of free resources from their extensive website go to: http://www.MacdonaldsGourmetBurgers.com --- END ARTICLE --- Get HTML or TEXT Copy-and-Paste Versions Of This Article at: http://thePhantomWriters.com/free_content/db/m/restaurant-ideas-part-2.shtml#get_code ..................................... 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