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Article Title:
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Are Your Customer's Satisfied?

Article Description:
====================

Do you monitor how satisfied your customers are with the service
or product provided to them? If you do, great, if not, you
definitely need to start. The reason to maintain customer loyalty
is obvious; look at all the competition that is in the market
place. Customer loyalty to you and your product or service is a
key component to maintaining a successful business.


Additional Article Information:
===============================

303 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2006-12-28 12:48:00

Written By:     Kent Jacobson a.k.a. Mr. Success
Copyright:      2006
Contact Email:  mailto:[EMAIL PROTECTED]


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Are Your Customer's Satisfied?
Copyright (c) 2006 Kent Jacobson a.k.a. Mr. Success
Shortcut 2 Success
http://www.Shortcut2Success.com



Do you monitor how satisfied your customers are with the service
or product provided to them? If you do, great, if not, you
definitely need to start. The reason to maintain customer loyalty
is obvious; look at all the competition that is in the market
place. Customer loyalty to you and your product or service is a
key component to maintaining a successful business.

Where to begin? Begin by improving your and your company's
listening skills at all levels. Every contact made by you or your
personnel via the Internet, phone or in person is a potential
"Customer Moment" and can provide early indications of potential
problems. I mean everybody, from the dock to boardroom, train
yourself and personnel to listen. Listen to what may be
considered a trivial or off-the-cuff comment, document it and
discuss internally. These comments may actually become a real
customer issue, and if dealt with sooner rather than later will
build customer satisfaction and loyalty.

Next, develop a feedback system that supports the collection of
customer information and can even provide a response mechanism
when required. To implement this system, you will need to assign
a person or small team to decide what is best for your business
and customer base. You might even engage some of your faithful
customers in this project.

Active listening to your customers is not easy at first, but you
will recognize the power and monetary benefit of avoiding
customer complaints and heading off problems before they
escalate. Just remember the last time you were the recipient of
poor customer service! Do not fail to act on what information you
gained through your customer's voice. If additional training is
required, seek out subject matter professionals and organizations
to assist you.

The investment will be worth it; just ask your customers what
they think! 




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Kent Jacobson, a.k.a. "Mr. Success" is a trusted authority in the
success field and provides valuable success information for free
through his website at: http://www.Shortcut2Success.com . You can
also read Kent's Success Blog to find more success secrets at:
http://www.Shortcut2Success.com/blog


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