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Where they'll rub your feet, your back, your scalp, your face even your psyche. Additional Article Information: =============================== 1106 Words; formatted to 65 Characters per Line Distribution Date and Time: 2007-03-05 10:00:00 Written By: Travel Alberta Copyright: 2007, All Rights Reserved Contact Email: mailto:[EMAIL PROTECTED] For more free-reprint articles by Travel Alberta, please visit: http://thePhantomWriters.com/free_content/d/index.shtml#Travel_Alberta ============================================= Special Notice For Publishers and Webmasters: ============================================= If you use this article on your website or in your ezine, We Want To Know About It. Use the following URL to let us know where you have used this article, and we will include a link to your website on thePhantomWriters.com: http://thephantomwriters.com/notify.php?id=4444&p=load HTML Copy-and-Paste and TEXT Copy-and-Paste Versions Of Article Are Available at: http://thePhantomWriters.com/free_content/db/t/the-spaification-of-alberta.shtml#get_code --------------------------------------------------------------------- The Spaification of Alberta Copyright (c) 2007 Travel Alberta, All Rights Reserved Written by: Travel Alberta http://www.travelalberta.com Picture a place where everybody cares about you. Really, really cares about you. A place where pore-free women give you plushy robes and tumblers of lemongrass-infused water to drink. Where they'll rub your feet, your back, your scalp, your face even your psyche. Say spaaaaaaaaaaaa. "So huge has the health spa industry become in the last decade, people are using the word "spa" as a verb," chuckles Dr. Wendy Smeltzer of Calgary's Institut de Sante, the first physician-run, medically based spa in Canada. "People now say spaaaaaa me!" And "spaaaaaaaa me" we can, with 1300 health spas in Canada, about a third of which are in B.C. and Alberta. In fact, Canada's spa industry poured nearly three-quarters of a billion dollars into Canada's economy last year with the overall number of health spas expected to double again in the next five years. Much like must-have kitchen granite counter tops, new resorts wouldn't think of designing a complex without a spa. For it's often the health spa that's the deciding factor in choosing a vacation destination. Consider two of Alberta's most iconoclastic properties the Fairmont Banff Springs (home to Canada's largest spa, the 38,000 square foot Willow Stream) and the Fairmont Chateau Lake Louise (where six new treatment rooms open at the end of March, bumping their total to 16 rooms). You'll also find pools of luxury in off-the-beaten locales such as Drumheller, home of the T-Rex Therapy Spa; the Black Cat Guest Ranch in Hinton; OraOxygen in the Calgary International Airport; the Cactus Club Salon & Spa in Okotoks; the Satori Day Spa in Canmore, and so forth. Spa Vacations in the Rockies Speaking of Canmore, take a look at one of Canada's fastest-growing outdoor recreational hubs in Canada an hour's drive west of Calgary, at the gates of Banff National Park. A new 200-unit luxury resort, dubbed Solara Canmore, is slated to open in 2006 and will brag of a health and wellness centre that offers yoga and pilates classes, a culinary school, an adventure centre and, of course, a spa vacation hub where you'll find numerous treatment rooms, a pool, and massive menu of body treatments. Even grander is the next phase of Canmore's top-end Three Sisters Mountain Village, which we might see as early as 2006 but won't be totally complete for a decade. Just back from a U.S.-based spa junket, vice president of marketing Jeremy Tomalin-Reeves, has been in ongoing negotiations with one of the biggest spa operators on the planet, Canyon Ranch. "Canyon Ranch is certainly interested," says Tomalin-Reeves, "and we will definitely decide this spring if theirs is the direction we want to pursue. Right now, we are in the midst of creating several key cornerstones for the resort, one of which will be health and wellness that will feature health spa services that will be likely holistic and medical in its approach." Locals say there's a logical historical connection to this area becoming a spa vacation centre, for the Rockies have always been linked to improving health. After all, it was the natural hot springs at the Cave & Basin that led to the actual formation of our country's first national park, Banff. That influence of "miracle waters" has remained, creating Canada's biggest spa, Willow Stream, at the ultra-luxe Fairmont Banff Springs as well as the Pleiades at the Upper Hot Springs and the Rimrock Resort's full-service spa. The spillover, per se, will likely flood these new centres in Canmore, all of which offer different spins on the word which in Latin, solus par aqua means health through water. "That's what a legitimate spa should offer . . . full body treatments and water-related therapies," stresses Smeltzer, also vice-president of the Leading Spas of Canada Association, who's concerned about spa charlatans who slap the word "spa" on to a regular beauty salon. Smeltzer should be concerned, being at the vanguard of the fastest growing trend within the spa sector that of medical spas (there are now 600 in the States). Offering sophisticated treatments that only trained physicians can perform such as Botox, chemical peels, collagen and restylane fillers and microdermabrasion Smeltzer would like to see standards and definitions put into place, "really, to protect the consumer." Spas in the Capital For Aveda followers, Edmonton has two exclusive Aveda spa/salons a tiny one in West Edmonton Mall and its salon counterpart on Whyte Avenue. The latter offers terrifically low rates as it employs students with all treatments being supervised by Aveda consultants. The newest kid on Edmonton's spa scene is Perugia Salon Spa, also in Old Strathcona. Here, you're encouraged to take the salon and spa experience home with a series of lessons, offered by the pros. You'll also find a delectable lineup of services from raspberry shortcake wrap to a chocolate hydrotherapy bath. Also relatively new is Spa Opus, located in the Telus Centre. Word has it that the Slimming and Firming Wrap, loaded with menthol and camphor is uber-cool (as in, it's actually cold!). Because they're tied into the boutique hotel, the Union Bank Inn, lots of innovative packages have been created that focus on spa treatments, from romance weekends to girls-only parties. Speaking of parties, the Ahava Day Spa in Coast Edmonton Plaza is known for its zany themed packages. Edmonton's other two biggies are chains Eveline Charles, with three locations in Edmonton, and Spasation, with six venues. Spa developers can count on continued growth, because "going to a spa has become a way of life for many," adds newcomer Elisabeth Fayt who just opened rnr wellness in downtown Calgary in December. "Spas are no longer just pamper palaces. And men are finally discovering its pleasures." Men, a Growing Concern While more than 70 per cent of spa-goers are women, this gender lock is weakening. Take a look at Fayt's unique on-site spa program, which she began a year ago while looking for the ideal physical space for rnr that program, present in seven downtown hotels, almost exclusively caters to men... in fact men comprise more than 90 per cent of her clients. If you book into the Westin, the Eau Claire Sheraton, the Marriott or the Coast Plaza and book a massage it'll be a member of Fayt's fleet that turns up either to deliver the massage in your guest room or another area which the hotel has set aside. Her team also takes their vision of wellness into boardrooms offering yoga sessions, on-site massages, motivational seminars even delivering $20 wellness chits (redeemable for 15 minutes of spa bliss) for all-star employees. --------------------------------------------------------------------- Copyright (c) 2006 Travel Alberta, All Rights Reserved Travel Alberta (http://www.travelalberta.com) is the destination marketing organization for the Province of Alberta. Guided by the Strategic Tourism Marketing Council, Travel Alberta is the steward for the effective delivery of tourism marketing programs. For information about our organization, please visit our Travel Alberta industry web site at http://industry.travelalberta.com --- END ARTICLE --- Get HTML or TEXT Copy-and-Paste Versions Of This Article at: http://thePhantomWriters.com/free_content/db/t/the-spaification-of-alberta.shtml#get_code ..................................... 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