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Word of mouth implies maximum acceptance by prospective customers and clients and minimal investment on part of the business. But how on earth do you get word of mouth started? Additional Article Information: =============================== 428 Words; formatted to 65 Characters per Line Distribution Date and Time: 2007-05-07 11:36:00 Written By: Molly Gordon Copyright: 2007 Contact Email: mailto:[EMAIL PROTECTED] Molly Gordon's Picture URL: http://www.authenticpromotion.com/images/mollygordon74x106.gif For more free-reprint articles by Molly Gordon, please visit: http://www.thePhantomWriters.com/recent/author/molly-gordon.html ============================================= Special Notice For Publishers and Webmasters: ============================================= If you use this article on your website or in your ezine, We Want To Know About It. Use the following URL to let us know where you have used this article, and we will include a link to your website on thePhantomWriters.com: http://thephantomwriters.com/notify.php?id=4826&p=load HTML Copy-and-Paste and TEXT Copy-and-Paste Versions Of Article Are Available at: http://thePhantomWriters.com/free_content/db/g/self-promotion.shtml#get_code --------------------------------------------------------------------- Self Promotion: The Rule of Threes - Get Them Talking About You! Copyright (c) 2007 Molly Gordon Authentic Promotion http://www.authenticpromotion.com It seems that most folks I talk to these days want to build their business by word of mouth. That stands to reason. Word of mouth implies maximum acceptance by prospective customers and clients and minimal investment on part of the business. But how on earth do you get word of mouth started? One is to follow The Rule of Threes, a time-tested public relations tool. The Rule of Threes is a way to start a buzz; that is, a way to seed a conversation about your work among your prospective clients and their networks. Here it is in a nutshell. 1. Decide who you want to be talking about you and your work. Who should be buzzing in order to bring you new work? Distill this to a few words, for example, "independent professionals who are cultural creatives." This is your target market. 2. What do you want them to be talking about? Example: "business coaching for people with heart." 3. Ask friends, colleagues, and acquaintances to think about what people in your market niche would be looking for when they consider investing in your products or services. To continue our example, you might ask, "What do you think a cultural creative service professional would look for in a business coach?" Keep asking until you come up with at least five attributes. 4. When you have five or more attributes, look for three that are both true about you and that have the most "juice" or energy for you. Use these as the basis for your Rule of Threes practice. For example: "Practical knowledge of what it takes to succeed; works in a way that honors mind, body, and spirit; well respected in his/her field." 5. Here's the three's part: Choose three ways to tell the world that you have these three attributes. For example, you might send a postcard to your network, post fliers for special events, and write a monthly column for a local newspaper. Repeat these measures three times over a period of three months and you will seed a buzz that will bring new work to your door in four or five months. Implementing the Rule of Threes takes time, attention, and some creativity. However, it does not rely on costly advertising nor does it require you to use techniques that are unnatural to you. It's not an instant solution, but it works. If you start today, in four months you could have the kind of clients you dream of showing up wanting the work you do best. Isn't it time to get started? --------------------------------------------------------------------- Molly Gordon, MCC, is a renowned business coach, writer, workshop leader, and a frequent presenter at live and virtual events worldwide. Visit her website to find out how to write an elevator speech (http://www.authenticpromotion.com/self-promotion/elevator-speech.html) and discover how niche marketing can help you attract significantly more business (http://www.authenticpromotion.com/niche-marketing/index.html). Don't forget to join 12,000 readers of Molly's Authentic Promotion ezine and receive a free guide on effective self promotion. --- END ARTICLE --- Get HTML or TEXT Copy-and-Paste Versions Of This Article at: http://thePhantomWriters.com/free_content/db/g/self-promotion.shtml#get_code ..................................... 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