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It is a story about an emperor who had been swindled by two con men who declared that they could make the finest suit in the land. They promised that the cloth had a special capability that permitted it to be invisible to anyone who was either "stupid" or "not fit for his position." Additional Article Information: =============================== 843 Words; formatted to 65 Characters per Line Distribution Date and Time: 2007-05-08 10:00:00 Written By: Steve Crawford Copyright: 2007 Contact Email: mailto:[EMAIL PROTECTED] For more free-reprint articles by Steve Crawford, please visit: http://www.thePhantomWriters.com/recent/author/steve-crawford.html ============================================= Special Notice For Publishers and Webmasters: ============================================= If you use this article on your website or in your ezine, We Want To Know About It. Use the following URL to let us know where you have used this article, and we will include a link to your website on thePhantomWriters.com: http://thephantomwriters.com/notify.php?id=4810&p=load HTML Copy-and-Paste and TEXT Copy-and-Paste Versions Of Article Are Available at: http://thePhantomWriters.com/free_content/db/c/autoresponder-letters.shtml#get_code --------------------------------------------------------------------- You're Naked Without Autoresponder Letters To Deliver Your Message Copyright (c) 2007 Steve Crawford The Naked Marketer http://TheNakedMarketer.com The Emperor's New Clothes The Emperor's New Clothes is a Danish fairy tale written by Hans Christian Andersen that was first published in 1837. It is a story about an emperor who had been swindled by two con men who declared that they could make the finest suit in the land. They promised that the cloth had a special capability that permitted it to be invisible to anyone who was either "stupid" or "not fit for his position." All of the emperor's subjects were afraid to tell the emperor that they could not see this unique and fine cloth, for fear of being labeled stupid. Even the emperor himself would not admit that he could not see this righteous cloth. So, the whole town denied the nakedness of the emperor, until a small boy pointed out "the emperor has no clothes." Suddenly, everyone could see the truth that should have been so obvious just minutes earlier. The Naked Marketer Telling a child's story might seem a foolish way to convey a lesson about marketing on the Internet. But, this story is as pertinent today as it was when it was written 170 years ago. Everyday, Internet marketers put up websites to sell various products and services, and yet, they fail to dress their websites for success. So often, webmasters build their little masterpieces with a tiny bit of content and fifty requests to "buy here." These webmasters frequently tell their potential customers their own story, with little regard for the needs of the actual buyer. If their websites were little emperors, you would see all the girls gathered around together, pointing and giggling at the website. It Is All About Trust, Said The Blind Man Consumers who use the Internet to buy goods and services are intently focused on finding a provider whom they feel they can trust. Buying something online is much different than running down to Main Street America to buy. Consumers know that if they buy something on Main Street, if they have a problem with that purchase, they can carry it back down to Main Street to get a full refund on their purchase or get the item replaced. While buying products online is much safer than it was just ten years ago, many people are still concerned about buying something online, even if they could save hundreds of dollars. Will the seller still be there when they discover a problem later? Fifty percent of the buying decision of any product or service sold online is defined by product/service and price. The other fifty percent of the buying decision rests in trust. Does the consumer trust you and your company to deliver what they have paid to receive? "Buy here," you say. "Can I trust you," they ask. How do you answer their question? Build Trust As The Foundation Of Your Business To build trust in any environment, one must prove themselves to the people who want to buy from them. But, how does one build trust on the Internet? Content, my friend, content. Prospects don't care about what you have done or what you are trying to do. They want to know what you can do for them. Content provides you the ideal opportunity to show your prospects how you can serve their needs. A Powerful Trust Building Tool The truly wealthy people who have made lots of money on the Internet will tell you that the true path to wealth on the Internet is in the "list." What they are saying is that they attribute their own success to their mailing lists. With a mailing list that has an easy subscribe and unsubscribe feature, they have direct access to people who want to hear what they have to say. The true Internet professional gives people many opportunities to subscribe to their mailing lists. Then they use their mailing list to have an honest conversation with the people who have subscribed to receive messages from them. For many of the really successful, they spend 80% of their email text teaching their subscribers what their subscribers want to learn. Less than 20% of the actual mailing is designed to sell a product or service. John Reese, a famously rich Internet marketer, says the path to Internet wealth requires the marketer to give stuff away. But Reese is not talking about physical products or services. Instead, he is telling us to give away information. More specifically, he is talking about giving away quality content that helps prospects find answers to their problems. An autoresponder is the ideal tool for this job, as it automates the entire process. In Summation In order to be successful online, it is important for you to dress your website for success. With the right mix of content and sales messages, your website can make lots of money for you. But, if you are willing to leave your website standing naked for all to see, exposing you as an emperor with no clothes, then don't be surprised when people point at you and laugh about your shortcomings. --------------------------------------------------------------------- Steve Crawford believes in finding a way to get what you want in life. He has created The Naked Marketer website to shock the Internet Marketing world and shake some sense into it. To receive tons of quality content for free, visit the site: http://TheNakedMarketer.com Send email to: [EMAIL PROTECTED] --- END ARTICLE --- Get HTML or TEXT Copy-and-Paste Versions Of This Article at: http://thePhantomWriters.com/free_content/db/c/autoresponder-letters.shtml#get_code ..................................... TERMS OF REPRINT - Publication Rules (Last Updated: May 11, 2006) Our TERMS OF REPRINT are fully enforcable under the terms of: The Digital Millennium Copyright Act http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR: ..................................... *** Digital Reprint Rights *** * If you publish this article in a website/forum/blog, You Must Set All URL's or Mailto Addresses in the body of the article AND in the Author's Resource Box as Hyperlinks (clickable links). * Links must remain in the form that we published them. 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