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Article Title:
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Are You Driving Your Business Like a Stuntman or a Reckless Driver?

Article Description:
====================

Ideally, you should drive your business like a wise stuntman and
not a reckless driver.  Prior to executing any daring stunt, a
stuntman always studies and evaluates all the different
parameters involved and all the possible scenarios with their
associated levels of risk.


Additional Article Information:
===============================

909 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2008-02-12 09:48:00

Written By:     Christophe Poizat
Copyright:      2008, All Rights Reserved
Contact Email:  mailto:[EMAIL PROTECTED]


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Are You Driving Your Business Like a Stuntman or a Reckless Driver?
Copyright (c) 2008 Christophe Poizat, All Rights Reserved
http://christophepoizat.com




Ideally, you should drive your business like a wise stuntman and
not a reckless driver.  Prior to executing any daring stunt, a
stuntman always studies and evaluates all the different
parameters involved and all the possible scenarios with their
associated levels of risk.

Depending on whether the probabilities of success appear to be
high or low, the stunt will be marked as feasible or not feasible
-- nobody wants to risk loosing their life stupidly after all...

Once the stunt has been retained as feasible, the execution will
be rehearsed many times. First on paper, then mentally.  Over and
over, the stuntman will go through the whole event and when he or
she feels ready, he or she will execute the stunt in front of an
audience of astonished people.  What appeared to be very daring
or was even deemed impossible to do is suddenly executed
perfectly in front of a crowd of astonished people.

On Thursday May 20, 1999 Robbie Knievel completed such a stunt: 
a 231 ft leap over a section of the Grand Canyon. It was
certainly one of the most daring stunt. All parameters must have
been studied and evaluated with the highest precision: location,
speed, angle, wind, etc... Success was no coincidence.

Let's not forget such a daring stunt was the result of several
weeks, if not months of careful evaluations, precise simulations,
and a meticulous preparation based on accurate observations and
wise decisions -- somebody's life is on the line after all. What
a good example of successful risk-management that is!

It is pretty much the same if you want to run your business
successfully: you need to do some business intelligence and plan
thoroughly, you need to evaluate carefully and make fact-based
decisions and not only emotion-based decisions.

Weeks or months of preparation would likely be needed in order to
make the wisest decisions but the problem is: the market won't
wait that long, your competitors are going to cut the deal before
you do if you don't move fast!

How is your driving, business-wise? Do you step on the gas pedal
as soon as you hear about a possible business deal without
evaluating and planning thoroughly? How well do you know your
vehicle and all the different options? How well do you know the
terrain? How precisely have you studied all the different
parameters? How well do you know the competition and what they
are doing? Do you have the right people in place? What is the
level of readiness of those people? Are they making noise of are
they playing some beautiful music?

How well and accurately you can answer these questions will of
course determine your level of success. There are many more
questions you should ask yourself before firing up the engine and
putting your hands on the steering wheel.

So everything has been checked and double-checked you say and you
are on a full tank and absolutely confident you will be able to
drive your company to ever-lasting success.

So, you think you are ready, finally, it is reality-check time on
the battlefield! But before long, it turns out the road is
bumpier than you thought, you see other competitors passing you
by and leaving you in the dust. Their vehicles is way more
powerful and these guys know how to drive way better than you do.
They drive effectively, efficiently, based on their experience of
the road and the many challenges they already have overcome many
times. They know how to play the game better than you do... Your
vehicle is puffing, comes to a stop. Out of gas. Out of
ammunitions, that is. You are stranded in the middle of nowhere.
It was supposed to be the ride of your life and you are busted.

You think of the term "learning curve" and say: "Ok, what I
need to learn I will learn by doing, so the more I drive, the
better I will be..." Only true if you are on an unlimited
budget, but who is?

So you're gonna have to take some driving lessons and presto!
Don't even think of getting back on the road before improving
your driving or you will be toasted pulp for good next time and
will probably end up in front of the court as another chapter
11...

Have your vehicle checked by experts for any missing parts and do
learn how to drive that thing! Only there are many instructors
that have absolutely no clues whatsoever on how to drive a
business successfully and yet that's another challenge!

If you are tired of visiting smash-repair shops and instead want
to learn how to drive your business precisely and efficiently to
produce results that you never thought possible, why not listen
to a respected instructors in the field?

If you are willing to listen, I am willing to show you how to
improve your driving and help you jump over the last remaining
difficulties like Robbie Knievel over the Grand Canyon!

In any case, whatever you do, don't forget to ask yourself the
following questions:

1. Where are we now as a company? as a team?

2. Where do we want to be as a company? as a team?

3. How are we going to get there as a team?

4. How do we measure success? How do we know we have attained our
objectives?

then use the Deming approach: Plan-Do-Check-Act, and repeat
relentlessly!

To your success,

Christophe 




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Christophe Poizat is a professional dreamer, a social 
entrepreneur, guerrilla marketer, mentor, business coach, 
speaker, author with 20+ years of international consulting 
experience who has lived on four continents; for more details, 
visit: http://christophepoizat.com

Christophe is also the founder and administrator of the 
International Network of Social Entrepreneurs, a global 
Web 2.0 community for Social Entrepreneurs to connect, share, 
collaborate and promote social entrepreneurship worldwide. 
For more details, visit: http://inse.collectivex.com


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