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Article Title:
==============

Going Global: Is It Right for Your Small Business?

Article Description:
====================

Have you been feeling the itch to send your small business
global? Many are in your shoes--seeing the benefits of business
expansion but also fearing the risk of taking products abroad.
Although exporting your products may expand your business and
bring higher sales, the task may seem daunting to a small
business with fewer resources than a large company. But if you
take your time and research the process, going global with your
company may garner more rewards than costs.


Additional Article Information:
===============================

661 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2008-07-24 11:00:00

Written By:     Melissa Mashtonio
Copyright:      2008
Contact Email:  mailto:[EMAIL PROTECTED]



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Going Global: Is It Right for Your Small Business?
Copyright (c) 2008 Melissa Mashtonio
Manta
http://www.manta.com



Have you been feeling the itch to send your small business
global? Many are in your shoes--seeing the benefits of business
expansion but also fearing the risk of taking products abroad.
Although exporting your products may expand your business and
bring higher sales, the task may seem daunting to a small
business with fewer resources than a large company. But if you
take your time and research the process, going global with your
company may garner more rewards than costs.

To begin the international business process, look at potential
foreign markets for your business. The U.S. Department of
Commerce website can aid your investigation by giving information
about foreign commerce. Look over the different markets and
decide where your product would be received best. Also, think of
the amount of merchandise you plan on sending to the overseas
market. This number can change in the future, but you should
start with an idea of whether or not you need to produce extra
product or can simply internationalize a fraction of what you
already are producing.

Next, test your product in the potential markets you found.
Again, the U.S. government will come to your aid with
opportunities to test-run your business with potential U.S.
foreign partners. If you find your product is received well,
start looking for ways to sell that product permanently in the
overseas market.

There are generally two ways to sell in a foreign country. The
first is to find a vendor in that country who would be interested
in selling your product. You can create a partnership with this
vendor, giving them a percentage of the profits. Doing business
internationally in this manner is helpful because foreign vendors
know how to market to the target culture. However, be sure to
research the company thoroughly before making any lasting plans.

Another option for selling abroad is to find a broker or export
management company to assist you. Both of these options would
require a small commission in order to sell your product.
However, such a commission is a small price to pay for the
expertise found in such avenues. Also be sure to check out the
legal requirements, cultural standards and appropriate pricing
for the country in which you wish to sell in order to avoid
future problems.

The cultural differences between your country and the foreign
market you chose will make a big difference in business. For
example, China is experiencing a booming economy and has become
one of the top picks for exportation. It is important to note
when doing business with a Chinese company that the personal
relationship between yourself and the Chinese business is
crucial. Showing long-term commitment in China as well as showing
personal respect to your business customers and partners will
bring you success. Take into account such cultural aspects before
selling in any country.

Finally, find a reliable shipping company to export your
products. Check the cost, time to ship and reliability of the
shipper before committing. It may be helpful to ask the advice of
other small businesses owners who decided to take their products
abroad. Such companies will have experience with reliable
shippers and may be able to refer you.

Once you’ve chosen a shipping company, make sure to take
precautions when shipping your merchandise. First, be sure all
items are packed securely as they will be changing hands multiple
times in their journey to foreign lands. Second, mark all boxes
clearly in your native tongue as well as that of the country to
which the items are being shipped. This allows for less
miscommunication during the travel. Third, insure your
merchandise in order to protect it from any damage along the way.

Keep in mind when going global with your business that you should
not expect immediate cash flow. It may take a few months or years
to get the profit you desire. However, once you become accustomed
to international business, you will find it to be truly
rewarding.






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Melissa Mashtonio writes for Manta, the go-to site for 
researching company profiles. The site (http://www.manta.com) 
offers free research on more than 45 million companies in the 
U.S., Canada, Australia and the UK.


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